Doja Cat Brand Affinity ranks highest Maison Margiela at 8.88% . Very Strong. Score DMDB 87.64% | Fanbase 85.21%

Doja Cat — pop artist from US.

Doja Cat, born Amala Zandile Dlamini, quickly rose to stardom with her hypnotic R&B-pop sound that explores themes of sexuality and personal empowerment. Her…

Genres

popdance poppopr&b, funk & soulr&b/soulhip-hop & rappop rap

Influential: 87.64% Fanbase: 85.21% Trending: 88.86%

As of: 2025-08-27

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Margiela • 8.88% • Very Strong

As of 2025-08-22

63,943,219

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

Scores

Score: DMDB 87.64% | Fanbase 85.21% | Trending 88.86% | CAREER STAGE: SUPERSTAR

Biography

Doja Cat, born Amala Zandile Dlamini, quickly rose to stardom with her hypnotic R&B-pop sound that explores themes of sexuality and personal empowerment. Her breakout came with the success of her 2019 album Hot Pink, which led to chart-topping singles and high-profile collaborations. She continued to push boundaries with her 2021 album Planet Her and subsequent releases, showcasing her genre-crossing sensibilities.

Raised in California, Doja Cat honed her musical talents from a young age and gained viral attention with tracks like "So High" and "Mooo!" She further solidified her place in the music industry with the release of her debut album Amala and its follow-up, Hot Pink, which featured hit singles like "Say So." Doja's versatile style and innovative approach to music have earned her critical acclaim and multiple Grammy nominations.

Report Date: 2025-08-22

Doja Cat is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily female (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (5,500,000 avg views per post); Instagram builds the community layer. Affinity data highlights Maison Margiela, Acne Studios, Glossier, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Doja Cat score 2.13% — Strong bucket.

Brand: Maison MargielaBrand: Acne StudiosBrand: Glossier

Followers:63,943,219

Engagements:1,364,568

Rate:2.1%

Posts:242

Avg Likes:1,316,637

Avg Comments:11,522

Avg Views:5,606,825

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,943,219 · Engagements 1,364,568 · Rate 2.1% Posts 242 · Views 5,606,825 · Avg Likes 1,316,637 · Avg Comments 11,522 · Avg Views 5,606,825	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 25% 13-17: 9% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (25%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (32%) BRAZIL (9%) INDIA (6%) PHILIPPINES (5%) MEXICO (5%)	Top regions: UNITED STATES (32%), BRAZIL (9%), INDIA (6%)
Platform Engagement	Instagram: 693,333 avg likes/post · Tiktok: 5,500,000 avg views/post · Youtube: 106,825 avg views/post	Best reach: Tiktok 5,500,000 avg views; best engagement: Instagram 693,333 avg likes

Top Brand Affinities

Maison Margiela

Score: 8.88

Acne Studios

Score: 7.18

Glossier

Score: 6.89

Vivienne Westwood

Score: 5.74

ULTA Beauty

Score: 5.65

Miu Miu

Score: 5.50

FashionNova

Score: 4.73

Urban Outfitters

Score: 4.37

Fenty beauty

Score: 4.31

Alexander McQueen

Score: 4.31

Coach

Score: 4.17

Steve Madden

Score: 4.11

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Top Brand Affinities

Brand	Category	Score
Maison Margiela		8.88
Acne Studios		7.18
Glossier		6.89
Vivienne Westwood		5.74
ULTA Beauty		5.65
Miu Miu		5.50
FashionNova		4.73
Urban Outfitters		4.37
Fenty beauty		4.31
Alexander McQueen		4.31
Coach		4.17
Steve Madden		4.11
Lollapalooza		3.97
shein		3.83
BALMAIN		3.79
Benefit Cosmetics		3.67
American Eagle		3.54
Dr. Martens		3.26
Moschino		3.26
SheInside		3.09
Kylie Cosmetics		2.97
Forever 21		2.92
TOM FORD		2.83
Coachella		2.82
Marc Jacobs		2.81
Abercrombie & Fitch		2.70
Pull&Bear		2.67
NYX Cosmetics		2.65
Anastasia Beverly Hills		2.60
Prismacolor		2.52
Fendi		2.51
Lush		2.51
Kodak		2.42
MTV		2.39
Hermès		2.27
GAP		2.27
Sephora		2.24
Chrysler		2.23
Huda Beauty		2.18
Too Faced Cosmetics		2.17
Busch		2.08
Tarte Cosmetics		2.04
ASOS		2.04
Victoria's Secret		2.04
Tinder		2.01
Sunnies Studios		1.96
GIVENCHY		1.95
Timberland		1.93
Dolce & Gabbana		1.87
Bershka		1.84