Doja Cat
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-11
64,668,596
Social Media Followers
As of 2025-10-11
00:00:00
Hours Airplay
2025-11-07 01:19:45 UTC
Genres
Biography
Raised in California, Doja Cat honed her musical talents from a young age and gained viral attention with tracks like "So High" and "Mooo!" She further solidified her place in the music industry with the release of her debut album Amala and its follow-up, Hot Pink, which featured hit singles like "Say So." Doja's versatile style and innovative approach to music have earned her critical acclaim and multiple Grammy nominations.
Doja Cat is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDIA. The audience is heavily female (62%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,250,000 avg views per post); Instagram builds the community layer. Affinity data highlights Nasty Gal, Maison Margiela, Acne Studios, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 64,668,596 · Engagements 693,420 · Rate 1.1% Posts 305 · Views 1,385,306 · Avg Likes 678,358 · Avg Comments 7,312 · Avg Views 1,385,306 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (26%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (32%) BRAZIL (7%) INDIA (5%) UNITED KINGDOM (4%) MEXICO (4%) |
Top regions: UNITED STATES (32%), BRAZIL (7%), INDIA (5%) |
| Platform Engagement | Instagram: 507,532 avg likes/post · Tiktok: 1,250,000 avg views/post · Youtube: 135,306 avg views/post | Best reach: Tiktok 1,250,000 avg views; best engagement: Instagram 507,532 avg likes |
Top Brand Affinities
Nasty Gal
Maison Margiela
Acne Studios
Milani Cosmetics
Glossier
Fenty beauty
Vivienne Westwood
ULTA Beauty
Miu Miu
shein
FashionNova
American Eagle
| Brand | Category | Score |
|---|---|---|
| Nasty Gal | 11.41 | |
| Maison Margiela | 8.96 | |
| Acne Studios | 7.20 | |
| Milani Cosmetics | 6.96 | |
| Glossier | 6.89 | |
| Fenty beauty | 5.91 | |
| Vivienne Westwood | 5.74 | |
| ULTA Beauty | 5.56 | |
| Miu Miu | 5.49 | |
| shein | 5.23 | |
| FashionNova | 5.01 | |
| American Eagle | 4.87 | |
| Steve Madden | 4.53 | |
| Alexander McQueen | 4.42 | |
| SheInside | 4.17 | |
| Coach | 4.04 | |
| BALMAIN | 3.87 | |
| Kylie Cosmetics | 3.75 | |
| Coachella | 3.49 | |
| Moschino | 3.27 | |
| NARS Cosmetics | 3.23 | |
| ASOS | 3.23 | |
| Dolce & Gabbana | 3.07 | |
| Forever 21 | 2.98 | |
| Urban Outfitters | 2.95 | |
| Hennessy | 2.94 | |
| Benefit Cosmetics | 2.92 | |
| Urban Decay Cosmetics | 2.86 | |
| Too Faced Cosmetics | 2.86 | |
| TOM FORD | 2.85 | |
| NYX Cosmetics | 2.84 | |
| Tarte Cosmetics | 2.84 | |
| Abercrombie & Fitch | 2.75 | |
| Pull&Bear | 2.71 | |
| Lollapalooza | 2.64 | |
| SoundCloud | 2.61 | |
| Fendi | 2.56 | |
| Prismacolor | 2.55 | |
| Anastasia Beverly Hills | 2.55 | |
| Vogue | 2.54 | |
| Marc Jacobs | 2.53 | |
| Maybelline | 2.52 | |
| Bershka | 2.50 | |
| AMC | 2.47 | |
| Nickelodeon | 2.42 | |
| Kodak | 2.42 | |
| Sephora | 2.39 | |
| MTV | 2.35 | |
| Target | 2.33 | |
| Hermès | 2.29 |
Official Profiles
Login to view Contact
LoginArtist: Doja Cat
The map shows every radio station that aired Doja Cat today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-11)
Total: 228,245,573
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
93,177,295 | 40.82% |
| [+] |
|
70,718,613 | 30.98% |
| [+] |
|
61,664,558 | 27.02% |
| [+] |
|
2,325,844 | 1.02% |
| [+] |
|
257,934 | 0.11% |
| [+] |
|
101,329 | 0.04% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-19 03:00 UTC | Doja Cat | Spark Arena | Auckland, New Zealand | |
| 2025-11-23 04:00 UTC | Doja Cat | RAC Arena | Perth, Australia | |
| 2025-11-26 03:00 UTC | Doja Cat | Rod Laver Arena | Melbourne, Australia | |
| 2025-11-30 04:00 UTC | Doja Cat | Brisbane Entertainment Centre | City of Brisbane, Australia | |
| 2025-12-02 04:00 UTC | Doja Cat, Usher | Qudos Bank Arena | Sydney, Australia | |
| 2025-12-03 04:00 UTC | Doja Cat, Usher | Qudos Bank Arena | Sydney, Australia | |
| 2025-12-07 08:00 UTC | Doja Cat | SM Mall of Asia Arena | Pasay, Philippines | |
| 2025-12-08 03:00 UTC | Doja Cat | SM Mall of Asia | Manila, Philippines | |
| 2025-12-11 03:00 UTC | Doja Cat | Singapore Indoor Stadium | Singapore, Singapore | |
| 2025-12-14 03:00 UTC | Doja Cat | KINTEX HALL 10 | Seoul, South Korea | |
| 2025-12-14 03:00 UTC | Doja Cat | Kintex | Seoul, South Korea | |
| 2025-12-15 08:00 UTC | Doja Cat | K-Arena Yokohama | Yokohama, Japan | |
| 2025-12-16 03:00 UTC | Doja Cat | K-Arena Yokohama | Tokyo, Japan | |
| 2025-12-19 02:30 UTC | Doja Cat | Impact Exhibition Hall 5 | Bangkok, Thailand | |
| 2025-12-19 03:00 UTC | Doja Cat | Impact Exhibition Hall 5-6 | Bangkok, Thailand | |
| 2025-12-22 03:00 UTC | Doja Cat | KAOHSIUNG ARENA | Kaohsiung, Taiwan | |
| 2025-12-22 03:30 UTC | Doja Cat | K-ARENA 高雄巨蛋 | Kaohsiung, Taiwan | |
| 2026-02-06 03:00 UTC | Doja Cat | Suhai music hall | São Paulo, Brazil | |
| 2026-02-06 05:00 UTC | Doja Cat | Suhai music hall | São Paulo, Brazil | |
| 2026-02-09 03:00 UTC | Doja Cat | Movistar Arena | Buenos Aires, Argentina | |
| 2026-02-11 03:00 UTC | Doja Cat | Movistar Arena | Santiago, Chile | |
| 2026-02-14 03:00 UTC | Doja Cat | Arena 1 Costa Verde | Lima, Peru | |
| 2026-02-16 03:00 UTC | Doja Cat | Movistar Arena | Bogota, Colombia | |
| 2026-02-19 03:00 UTC | Doja Cat | PALACIO DE LOS DEPORTES | Mexico City, Mexico | |
| 2026-02-19 04:00 UTC | Doja Cat | Palacio de los Deportes | Mexico City, Mexico |















