dodie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,651,393
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:32 UTC
Genres
Biography
Known for her authenticity, dodie continues to connect with a large fan base and has established herself as a prominent figure in the music industry.
dodie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The demographic is heavily female (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 47,908 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Life Is Strange, Hot Topic, Glossier maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,651,393 · Engagements 28,957 · Rate 0.8% Posts 2,982 · Views 74,358 · Avg Likes 28,728 · Avg Comments 357 · Avg Views 74,358 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 12% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (14%) AUSTRALIA (6%) CANADA (5%) BRAZIL (3%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (14%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 22,748 avg likes/post · Tiktok: 26,450 avg views/post · Youtube: 47,908 avg views/post | Best reach: Youtube 47,908 avg views; best engagement: Instagram 22,748 avg likes |
Top Brand Affinities
Life Is Strange
Hot Topic
Glossier
SpeedPaint
BBC
Lush
boohoo
Cartoon Network
Prismacolor
Dr. Martens
Polaroid
CBS Television Studios
| Brand | Category | Score |
|---|---|---|
| Life Is Strange | 11.04 | |
| Hot Topic | 8.62 | |
| Glossier | 7.21 | |
| SpeedPaint | 7.11 | |
| BBC | 5.53 | |
| Lush | 4.90 | |
| boohoo | 4.41 | |
| Cartoon Network | 4.32 | |
| Prismacolor | 4.09 | |
| Dr. Martens | 3.99 | |
| Polaroid | 3.84 | |
| CBS Television Studios | 3.81 | |
| Primark | 3.47 | |
| Urban Outfitters | 3.35 | |
| CBS | 3.32 | |
| Showtime | 3.15 | |
| Summit Entertainment | 3.09 | |
| ASOS | 2.83 | |
| Chrysler | 2.69 | |
| Faber-Castell | 2.52 | |
| Sprite | 2.38 | |
| Tesco | 2.38 | |
| Too Faced Cosmetics | 2.36 | |
| Topshop | 2.29 | |
| Spotify Music | 2.28 | |
| Lollapalooza | 2.23 | |
| Activision Blizzard | 2.19 | |
| Busch | 2.19 | |
| Coachella | 2.18 | |
| Pokemon | 2.09 | |
| AMC | 2.07 | |
| Walt Disney | 2.02 | |
| Pokemon Go | 2.01 | |
| League of Legends | 1.94 | |
| Walmart | 1.94 | |
| Pixar | 1.88 | |
| Kodak | 1.87 | |
| Tinder | 1.85 | |
| Netflix | 1.81 | |
| Marvel Entertainment | 1.78 | |
| Star Wars | 1.77 | |
| Universal | 1.70 | |
| Urban Decay Cosmetics | 1.68 | |
| Marvel | 1.68 | |
| Forever 21 | 1.67 | |
| NYX Cosmetics | 1.64 | |
| McDonald's | 1.59 | |
| Nintendo | 1.53 | |
| Pepsi | 1.52 | |
| SoundCloud | 1.52 |
Official Profiles
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LoginArtist: dodie
The map shows every radio station that aired dodie today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-21 03:00 UTC | dodie | Brooklyn Bowl | New York, United States | |
| 2026-02-21 04:00 UTC | dodie | Brooklyn Bowl - Nashville | Nashville, United States | |
| 2026-02-23 04:00 UTC | dodie | Buckhead Theatre | Atlanta, United States | |
| 2026-02-24 04:00 UTC | dodie | The Fillmore Silver Spring | Silver Spring, United States | |
| 2026-02-26 03:00 UTC | dodie | Terminal 5 | New York, United States | |
| 2026-02-28 04:00 UTC | dodie | Theatre of Living Arts | Philadelphia, United States | |
| 2026-03-02 03:00 UTC | dodie | House of Blues New Orleans | New Orleans, United States | |
| 2026-03-02 03:00 UTC | dodie | House of Blues - Boston | Boston, United States | |
| 2026-03-04 03:00 UTC | dodie | The Danforth Music Hall | Toronto, Canada | |
| 2026-03-04 03:00 UTC | dodie | Danforth Music Hall | Toronto, Canada | |
| 2026-03-05 02:00 UTC | dodie | Riviera Theatre | Chicago, United States | |
| 2026-03-05 03:00 UTC | dodie | Chicago Theatre | Chicago, United States | |
| 2026-03-06 02:00 UTC | dodie | First Avenue | Minneapolis, United States | |
| 2026-03-08 03:00 UTC | dodie | Summit Austin | Austin, United States | |
| 2026-03-08 03:00 UTC | dodie | Summit | Denver, United States | |
| 2026-03-11 02:00 UTC | dodie | The Wiltern | Los Angeles, United States | |
| 2026-03-12 02:00 UTC | dodie | The Wiltern | Los Angeles, United States | |
| 2026-03-12 03:00 UTC | dodie | Fox Theater | Oakland, United States | |
| 2026-03-13 02:00 UTC | dodie | Fox Theater | Oakland, United States | |
| 2026-03-14 02:00 UTC | dodie | McMenamins Crystal Ballroom | Portland, United States | |
| 2026-03-16 02:00 UTC | dodie | Showbox SoDo | Seattle, United States |
