dodie Brand Affinity ranks highest Life Is Strange at 11.04% . Very Strong. Score DMDB 63.20% | Fanbase 51.43%

dodie — pop artist from GB.

In 2022, dodie released her EP 'Hot Mess'. At 28, she has gained popularity as a singer and writer through her honest videos and intimate singing style. Her…

dodie

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bc4-1734-d60a-80ae-a0369fe50396

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Genres

poppopindie popalternativealt z

Influential: 63.20% Fanbase: 51.43% Trending: 69.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Life Is Strange • 11.04% • Very Strong

As of 2025-09-09

3,651,393

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.20% | Fanbase 51.43% | Trending 69.09% | CAREER STAGE: MAINSTREAM

Biography

In 2022, dodie released her EP 'Hot Mess'. At 28, she has gained popularity as a singer and writer through her honest videos and intimate singing style. Her debut album, 'Build A Problem', reached number 3 on the UK charts, following two previous top 10 EPs. dodie has performed at various renowned venues and serves as an ambassador for the Depersonalisation charity Unreal.

Known for her authenticity, dodie continues to connect with a large fan base and has established herself as a prominent figure in the music industry.

Report Date: 2025-09-09

dodie resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The demographic is heavily female (73%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 47,908 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Life Is Strange, Hot Topic, Glossier maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist dodie score 0.79% — Low bucket.

Brand: Life Is StrangeBrand: Hot TopicBrand: Glossier

Followers:3,651,393

Engagements:28,957

Rate:0.8%

Posts:2,982

Avg Likes:28,728

Avg Comments:357

Avg Views:74,358

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,651,393 · Engagements 28,957 · Rate 0.8% Posts 2,982 · Views 74,358 · Avg Likes 28,728 · Avg Comments 357 · Avg Views 74,358	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 12% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (14%) AUSTRALIA (6%) CANADA (5%) BRAZIL (3%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (14%), AUSTRALIA (6%)
Platform Engagement	Instagram: 22,748 avg likes/post · Tiktok: 26,450 avg views/post · Youtube: 47,908 avg views/post	Best reach: Youtube 47,908 avg views; best engagement: Instagram 22,748 avg likes

Top Brand Affinities

Life Is Strange

Score: 11.04

Hot Topic

Score: 8.62

Glossier

Score: 7.21

SpeedPaint

Score: 7.11

BBC

Score: 5.53

Lush

Score: 4.90

boohoo

Score: 4.41

Cartoon Network

Score: 4.32

Prismacolor

Score: 4.09

Dr. Martens

Score: 3.99

Polaroid

Score: 3.84

CBS Television Studios

Score: 3.81

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Top Brand Affinities

Brand	Category	Score
Life Is Strange		11.04
Hot Topic		8.62
Glossier		7.21
SpeedPaint		7.11
BBC		5.53
Lush		4.90
boohoo		4.41
Cartoon Network		4.32
Prismacolor		4.09
Dr. Martens		3.99
Polaroid		3.84
CBS Television Studios		3.81
Primark		3.47
Urban Outfitters		3.35
CBS		3.32
Showtime		3.15
Summit Entertainment		3.09
ASOS		2.83
Chrysler		2.69
Faber-Castell		2.52
Sprite		2.38
Tesco		2.38
Too Faced Cosmetics		2.36
Topshop		2.29
Spotify Music		2.28
Lollapalooza		2.23
Activision Blizzard		2.19
Busch		2.19
Coachella		2.18
Pokemon		2.09
AMC		2.07
Walt Disney		2.02
Pokemon Go		2.01
League of Legends		1.94
Walmart		1.94
Pixar		1.88
Kodak		1.87
Tinder		1.85
Netflix		1.81
Marvel Entertainment		1.78
Star Wars		1.77
Universal		1.70
Urban Decay Cosmetics		1.68
Marvel		1.68
Forever 21		1.67
NYX Cosmetics		1.64
McDonald's		1.59
Nintendo		1.53
Pepsi		1.52
SoundCloud		1.52