DNCE Brand Affinity ranks highest Movistar at 11.63% . Very Strong. Score DMDB 71.60% | Fanbase 63.80%

DNCE — pop artist from US.

DNCE is a dance-rock group formed in 2015, led by former Jonas Brothers singer Joe Jonas. The band also includes guitarist JinJoo Lee, bassist/keyboardist Cole…

DNCE

Superstar

Country: US | Gender: mixed | Artist ID: 11e81bc3-0dd5-c9da-ba58-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popmainstream poprockpop rock

Influential: 71.60% Fanbase: 63.80% Trending: 75.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.63% • Very Strong

As of 2025-09-09

4,284,118

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.60% | Fanbase 63.80% | Trending 75.51% | CAREER STAGE: SUPERSTAR

Biography

DNCE is a dance-rock group formed in 2015, led by former Jonas Brothers singer Joe Jonas. The band also includes guitarist JinJoo Lee, bassist/keyboardist Cole Whittle, and drummer Jack Lawless. DNCE gained recognition with their single "Cake by the Ocean" in September 2015, followed by the release of the Swaay EP.

In 2016, DNCE released their self-titled full-length album, featuring production and songwriting from various industry professionals. The album includes the single "Body Moves" and showcases the band's energetic and eclectic musical style.

Report Date: 2025-09-09

DNCE commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (526,921 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Movistar, Barbie, American Airlines points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DNCE score 0.67% — Low bucket.

Brand: MovistarBrand: BarbieBrand: American Airlines

Followers:4,284,118

Engagements:28,777

Rate:0.7%

Posts:301

Avg Likes:27,936

Avg Comments:570

Avg Views:664,921

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,284,118 · Engagements 28,777 · Rate 0.7% Posts 301 · Views 664,921 · Avg Likes 27,936 · Avg Comments 570 · Avg Views 664,921	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 10% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (18%) BRAZIL (11%) MEXICO (8%) UNITED KINGDOM (5%) ARGENTINA (3%)	Top regions: UNITED STATES (18%), BRAZIL (11%), MEXICO (8%)
Platform Engagement	Instagram: 9,555 avg likes/post · Tiktok: 138,000 avg views/post · Youtube: 526,921 avg views/post	Best reach: Youtube 526,921 avg views; best engagement: Youtube 10,693 avg likes

Top Brand Affinities

Movistar

Score: 11.63

Barbie

Score: 8.64

American Airlines

Score: 6.95

Hot Topic

Score: 6.20

iHeartRadio Music Awards

Score: 5.53

Macy's

Score: 4.94

Verizon

Score: 4.44

American Eagle

Score: 4.37

Summit Entertainment

Score: 4.16

Amway

Score: 4.00

Nickelodeon

Score: 3.55

Pull&Bear

Score: 3.22

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Top Brand Affinities

Brand	Category	Score
Movistar		11.63
Barbie		8.64
American Airlines		6.95
Hot Topic		6.20
iHeartRadio Music Awards		5.53
Macy's		4.94
Verizon		4.44
American Eagle		4.37
Summit Entertainment		4.16
Amway		4.00
Nickelodeon		3.55
Pull&Bear		3.22
MTV		3.19
ABC		3.15
Lollapalooza		3.15
Urban Outfitters		3.12
NBC		3.06
Kylie Cosmetics		2.82
Paramount Pictures		2.76
Busch		2.56
Snoopy And The Peanuts Gang		2.44
Polaroid		2.39
Garnier		2.36
Tomorrowland		2.30
Fenty beauty		2.26
Cafecito		2.23
Victoria's Secret		2.21
AMC		2.15
Bellagio		2.09
Philips		2.06
ASOS		2.03
Warner Bros		1.95
Primark		1.94
Coachella		1.93
Dr. Martens		1.93
Forever 21		1.92
Pepsi		1.82
CBS Television Studios		1.79
Pixar		1.78
musical.ly		1.76
Guess		1.61
shein		1.61
Walt Disney		1.60
Universal		1.59
CBS		1.58
Tarte Cosmetics		1.57
Sprite		1.57
McDonald's		1.57
H&M		1.57
NYX Cosmetics		1.56