DNCE

DNCE — pop artist from US.

DNCE is a dance-rock group formed in 2015, led by former Jonas Brothers singer Joe Jonas. The band also includes guitarist JinJoo Lee, bassist/keyboardist Cole…

Influence: 71.60% Fanbase: 63.80% Trending: 75.51% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 8.88% • Very Strong

As of 2025-10-01

4,280,609

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:35:15 UTC

Genres

popdance poppoppost-teen popmainstream poprockpop rock

Biography

DNCE is a dance-rock group formed in 2015, led by former Jonas Brothers singer Joe Jonas. The band also includes guitarist JinJoo Lee, bassist/keyboardist Cole Whittle, and drummer Jack Lawless. DNCE gained recognition with their single "Cake by the Ocean" in September 2015, followed by the release of the Swaay EP.

In 2016, DNCE released their self-titled full-length album, featuring production and songwriting from various industry professionals. The album includes the single "Body Moves" and showcases the band's energetic and eclectic musical style.

Top Brand Affinities

Report Date: 2025-10-01

DNCE commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, MEXICO. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (529,397 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Barbie, American Airlines, Hot Topic points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DNCE score 0.68% — Low bucket.

Brand: BarbieBrand: American AirlinesBrand: Hot Topic

Followers:4,280,609

Engagements:29,248

Rate:0.7%

Posts:301

Avg Likes:28,386

Avg Comments:572

Avg Views:692,147

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,280,609 · Engagements 29,248 · Rate 0.7% Posts 301 · Views 692,147 · Avg Likes 28,386 · Avg Comments 572 · Avg Views 692,147	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 9% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (19%) BRAZIL (9%) MEXICO (6%) PERU (4%) INDIA (4%)	Top regions: UNITED STATES (19%), BRAZIL (9%), MEXICO (6%)
Platform Engagement	Instagram: 9,671 avg likes/post · Tiktok: 162,750 avg views/post · Youtube: 529,397 avg views/post	Best reach: Youtube 529,397 avg views; best engagement: Youtube 10,693 avg likes

Top Brand Affinities

Barbie

Score: 8.88

American Airlines

Score: 7.09

Hot Topic

Score: 6.30

iHeartRadio Music Awards

Score: 5.86

Macy's

Score: 5.01

Lollapalooza

Score: 4.51

Verizon

Score: 4.48

American Eagle

Score: 4.47

Amway

Score: 4.08

Movistar

Score: 3.83

Nickelodeon

Score: 3.55

Summit Entertainment

Score: 3.35

Brand	Category	Score
Barbie		8.88
American Airlines		7.09
Hot Topic		6.30
iHeartRadio Music Awards		5.86
Macy's		5.01
Lollapalooza		4.51
Verizon		4.48
American Eagle		4.47
Amway		4.08
Movistar		3.83
Nickelodeon		3.55
Summit Entertainment		3.35
Pull&Bear		3.26
MTV		3.21
ABC		3.21
Urban Outfitters		3.16
Tomorrowland		2.96
Target		2.91
Primark		2.84
Paramount Pictures		2.76
Kylie Cosmetics		2.68
Busch		2.56
Snoopy And The Peanuts Gang		2.44
NBC		2.41
Garnier		2.32
ASOS		2.30
Cafecito		2.24
Dr. Martens		2.23
AMC		2.18
Forever 21		2.13
Bellagio		2.12
Coachella		2.11
Lush		2.09
Bershka		2.07
Philips		2.05
CBS		2.03
CBS Television Studios		1.98
Warner Bros		1.96
Fenty beauty		1.94
NYX Cosmetics		1.90
Urban Decay Cosmetics		1.88
Victoria's Secret		1.88
Polaroid		1.87
Vogue		1.82
Crocs		1.76
Too Faced Cosmetics		1.72
Chipotle Mexican Grill		1.67
Walt Disney		1.63
Sprite		1.57
Universal		1.56