DLD

DLD — pop artist from MX.

DLD, formerly known as Dildo, is a Mexican band consisting of Francisco Familiar (vocals, guitar), Edgar Hansen (bass), and Erik Neville (guitar). They have…

Influence: 59.31% Fanbase: 44.04% Trending: 66.94% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 31.79% • Very Strong

As of 2025-09-09

1,178,952

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:25 UTC

Genres

poplatin arena poprocklatin rockrock en espanolmexican rockrockpop rockalternativelatin alternativeindie rock

Biography

DLD, formerly known as Dildo, is a Mexican band consisting of Francisco Familiar (vocals, guitar), Edgar Hansen (bass), and Erik Neville (guitar). They have released 8 studio albums and a live album from El Auditorio Nacional. Their cover of "Mi Vida" from the José José tribute album has become a popular anthem. The band received 2 Latin Grammy nominations for their album "Primario" and has performed at major festivals such as Vive Latino and Rock al Parque.

Originating from Cd Satélite, State of Mexico, DLD currently has over 5 million monthly listeners on digital platforms. In the summer of 2022, they released "Accidente" as the lead single from their upcoming album. The band plans to expand their live shows to international audiences in 2023.

Top Brand Affinities

Report Date: 2025-09-09

DLD draws 18-24 & 25-34 audiences and holds attention in MEXICO, UNITED STATES, PERU. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 14,600 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Aeromexico, Cafecito, Delicius makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DLD score 0.29% — Low bucket.

Brand: AeromexicoBrand: CafecitoBrand: Delicius

Followers:1,178,952

Engagements:3,364

Rate:0.3%

Posts:2,651

Avg Likes:3,226

Avg Comments:58

Avg Views:17,067

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,178,952 · Engagements 3,364 · Rate 0.3% Posts 2,651 · Views 17,067 · Avg Likes 3,226 · Avg Comments 58 · Avg Views 17,067	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 32% 35-44: 5% 13-17: 4%	Largest: 18-24 (58%); next: 25-34 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	MEXICO (86%) UNITED STATES (4%) PERU (3%) COLOMBIA (2%) ARGENTINA (1%)	Top regions: MEXICO (86%), UNITED STATES (4%), PERU (3%)
Platform Engagement	Instagram: 1,473 avg likes/post · Tiktok: 14,600 avg views/post · Youtube: 2,467 avg views/post	Best reach: Tiktok 14,600 avg views; best engagement: Tiktok 1,560 avg likes

Top Brand Affinities

Aeromexico

Score: 31.79

Cafecito

Score: 10.55

Delicius

Score: 9.51

Pepsi

Score: 6.65

Prismacolor

Score: 3.30

Uber

Score: 2.93

Snoopy And The Peanuts Gang

Score: 2.61

shein

Score: 2.34

Vans

Score: 2.34

Spotify Music

Score: 2.32

Tomorrowland

Score: 2.15

NFL

Score: 1.98

Brand	Category	Score
Aeromexico		31.79
Cafecito		10.55
Delicius		9.51
Pepsi		6.65
Prismacolor		3.30
Uber		2.93
Snoopy And The Peanuts Gang		2.61
shein		2.34
Vans		2.34
Spotify Music		2.32
Tomorrowland		2.15
NFL		1.98
DC Entertainment		1.94
SheInside		1.93
Star Wars		1.89
Marvel		1.75
Pixar		1.75
Mitsubishi		1.73
Bellagio		1.51
musical.ly		1.43
Bershka		1.42
Xbox		1.42
Lego		1.42
Coca-Cola		1.41
Canon		1.29
Pokemon		1.27
Heineken		1.26
Converse		1.22
Pokemon Go		1.18
Lamborghini		1.17
Huawei		1.16
Nikon		1.10
FIFA		1.09
Puma		1.09
Harley-Davidson		1.08
Nintendo		1.06
Netflix		1.05
Guess		1.03
PlayStation		1.01
Walmart		1.00
Beats Electronics		0.98
Mazda		0.95
OREO		0.94
Universal		0.92
WWE		0.90
Red Bull		0.89
Sony		0.85
Marvel Entertainment		0.85
Volkswagen		0.84
Yamaha		0.82