Djonga Brand Affinity ranks highest Brahma at 49.12% . Very Strong. Score DMDB 61.87% | Fanbase 56.27%

Djonga — hip-hop & rap artist from BR.

Djonga, born Gustavo Pereira Marques in 1994 in Belo Horizonte, Brazil, is a rapper known for blending socially charged lyrics with melodic samba and funk…

Djonga

Recognizable

Country: BR | Gender: male | Artist ID: 11e83fea-78bc-3b9e-9526-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/raprap mineirocontemporary hip hophip hoplatinafrofuturismo brasileiro

Influential: 61.87% Fanbase: 56.27% Trending: 64.67%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 49.12% • Very Strong

As of 2025-09-09

6,489,590

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.87% | Fanbase 56.27% | Trending 64.67% | CAREER STAGE: MAINSTREAM

Biography

Djonga, born Gustavo Pereira Marques in 1994 in Belo Horizonte, Brazil, is a rapper known for blending socially charged lyrics with melodic samba and funk influences from his upbringing. Growing up in the São Lucas neighborhood, he discovered hip-hop in his teens, finding in music a means for self-acceptance and social commentary. Djonga's debut album, "Heresia," released in 2017, marked the beginning of his successful music career, with subsequent albums like "O Menino Que Queria Ser Deus" and "Ladrão" further solidifying his reputation for powerful storytelling. Alongside his music career, Djonga pursued studies in history before ultimately leaving university without graduating. His fourth album, "Histórias da Minha Área," released in 2020, showcased a more melodic approach, reflecting his roots in Afro-Brazilian culture and incorporating elements of samba and funk music from his childhood.

Report Date: 2025-09-09

Djonga indexes high with fans in the 18-24 range in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily male (72%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 230,880 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Brahma, OSGEMEOS, ChilliBeans, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Djonga when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Djonga score 0.52% — Low bucket.

Brand: BrahmaBrand: OSGEMEOSBrand: ChilliBeans

Followers:6,489,590

Engagements:34,029

Rate:0.5%

Posts:318

Avg Likes:33,836

Avg Comments:520

Avg Views:235,780

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,489,590 · Engagements 34,029 · Rate 0.5% Posts 318 · Views 235,780 · Avg Likes 33,836 · Avg Comments 520 · Avg Views 235,780	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 26% 13-17: 6% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (26%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (97%) UNITED STATES (1%) PORTUGAL (0%) CANADA (0%) ANGOLA (0%)	Top regions: BRAZIL (97%), UNITED STATES (1%), PORTUGAL (0%)
Platform Engagement	Instagram: 27,618 avg likes/post · Tiktok: 4,900 avg views/post · Youtube: 230,880 avg views/post	Best reach: Youtube 230,880 avg views; best engagement: Instagram 27,618 avg likes

Top Brand Affinities

Brahma

Score: 49.12

OSGEMEOS

Score: 40.30

ChilliBeans

Score: 22.65

Lojas Renner

Score: 15.13

Itaipava

Score: 12.75

Tattoodo

Score: 10.90

Lollapalooza

Score: 9.50

Riachuelo

Score: 7.35

Xerox

Score: 7.24

Oakley

Score: 6.34

Barber Shop Connect

Score: 6.01

Amstel

Score: 5.53

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Brahma		49.12
OSGEMEOS		40.30
ChilliBeans		22.65
Lojas Renner		15.13
Itaipava		12.75
Tattoodo		10.90
Lollapalooza		9.50
Riachuelo		7.35
Xerox		7.24
Oakley		6.34
Barber Shop Connect		6.01
Amstel		5.53
Lacoste		4.17
Moda Praia		4.16
Pfizer		4.06
Budweiser		4.03
Heineken		3.97
Colgate		3.53
Carrefour		2.50
Tomorrowland		2.12
ASICS		1.69
Beats Electronics		1.68
Sneakerhead		1.54
Nike		1.49
Spotify Music		1.46
DC Entertainment		1.43
SoundCloud		1.42
UFC		1.39
Los Angeles Lakers		1.35
Tommy Hilfiger		1.33
Pandora		1.29
Red Bull		1.29
NBA		1.24
Supreme		1.13
GoPro		1.12
New Balance		1.09
Adidas		1.08
shein		1.05
Mitsubishi		1.05
Pixar		0.98
McDonald's		0.98
SheInside		0.95
Levi's		0.90
FIFA		0.89
Netflix		0.88
Coca-Cola		0.88
Puma		0.83
Vogue		0.82
NFL		0.81
Prada		0.79