DJ Nelson Brand Affinity ranks highest Warner Music at 29.13% . Very Strong. Score DMDB 50.26% | Fanbase 43.84%

DJ Nelson — hip-hop & rap artist from PR.

DJ Nelson, born Nelson Diaz Martinez on April 7, 1972, in San Juan, Puerto Rico, played a significant role in the development of reggaeton. As a core member of…

DJ Nelson

Established

Country: PR | Gender: male | Artist ID: 11e81bc3-360e-3270-baa2-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinolatin hip hoptraplatinlatinreggaetonreggaeton flow

Influential: 50.26% Fanbase: 43.84% Trending: 53.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 29.13% • Very Strong

As of 2025-09-09

2,581,145

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 50.26% | Fanbase 43.84% | Trending 53.47% | CAREER STAGE: MID_LEVEL

Biography

DJ Nelson, born Nelson Diaz Martinez on April 7, 1972, in San Juan, Puerto Rico, played a significant role in the development of reggaeton. As a core member of the collective The Noise, consisting of DJs, MCs, producers, and club coordinators, he released his debut mixtape-style album "The Flow" in 1997. DJ Nelson collaborated with various artists such as Ivy Queen and Wisin & Yandel, and his 2003 project "Mas Flow" with Noriega and Luny Tunes left a lasting impact. In 2022, he released the two-volume album "De Camino a Palomino."

Growing up with a passion for music, DJ Nelson began his career as a DJ in his teenage years, eventually joining The Noise collective at the age of 22. He ventured into solo work with mixtapes and albums, establishing his signature style. Over the years, DJ Nelson produced for artists like Wisin & Yandel and Ñejo & Dalmata, and in 2019, he charted with the album "Platonicos" alongside Jay Wheeler. Continuing his musical journey, DJ Nelson released the album "Inmortal" in 2020, reaching notable positions on Latin music charts.

Report Date: 2025-09-09

DJ Nelson reaches 18-24 & 25-34 audiences concentrated in COLOMBIA, UNITED STATES, DOMINICAN REPUBLIC. The demographic tilt is heavily male (74%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 570 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Warner Music, Univision, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Nelson score 0.02% — Low bucket.

Brand: Warner MusicBrand: UnivisionBrand: Live Nation

Followers:2,581,145

Engagements:431

Rate:0.0%

Posts:17,392

Avg Likes:431

Avg Comments:31

Avg Views:570

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,581,145 · Engagements 431 · Rate 0.0% Posts 17,392 · Views 570 · Avg Likes 431 · Avg Comments 31 · Avg Views 570	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	COLOMBIA (12%) UNITED STATES (10%) DOMINICAN REPUBLIC (10%) PERU (10%) ECUADOR (9%)	Top regions: COLOMBIA (12%), UNITED STATES (10%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 427 avg likes/post · Youtube: 570 avg views/post	Best reach: Youtube 570 avg views; best engagement: Instagram 427 avg likes

Top Brand Affinities

Warner Music

Score: 29.13

Univision

Score: 25.81

Live Nation

Score: 25.48

La Perla

Score: 20.63

Akg

Score: 15.56

Akai

Score: 15.07

Ableton

Score: 14.95

Pro Tools

Score: 12.69

Amazon Music

Score: 12.16

Andis

Score: 10.07

Suavecito

Score: 9.43

LATAM

Score: 9.12

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Top Brand Affinities

Brand	Category	Score
Warner Music		29.13
Univision		25.81
Live Nation		25.48
La Perla		20.63
Akg		15.56
Akai		15.07
Ableton		14.95
Pro Tools		12.69
Amazon Music		12.16
Andis		10.07
Suavecito		9.43
LATAM		9.12
Movistar		8.72
American Airlines		7.53
Pioneer		7.34
Barber Shop Connect		6.47
iHeartRadio Music Awards		6.15
Amway		4.48
Spotify Music		4.15
ESPN		3.76
Beats Electronics		3.54
SoundCloud		3.29
Acura		3.28
Bacardi		3.08
VidaSana		3.07
musical.ly		2.99
Los Angeles Lakers		2.90
Hennessy		2.87
Cafecito		2.75
Urban Outfitters		2.67
Timberland		2.54
Scion		2.31
NBA		2.28
Sony		2.24
Guess		2.16
Tomorrowland		1.95
Versace		1.86
Lexus		1.84
Pandora		1.82
Coachella		1.72
Bugatti		1.69
Sneakerhead		1.68
Maserati		1.62
Gucci		1.58
Puma		1.57
Lamborghini		1.55
Rolex		1.53
Universal		1.52
FIFA		1.51
Herbalife		1.49