DJ Nelson

DJ Nelson — hip-hop & rap artist from PR.

DJ Nelson, born Nelson Diaz Martinez on April 7, 1972, in San Juan, Puerto Rico, played a significant role in the development of reggaeton. As a core member of…

Influence: 50.26% Fanbase: 43.84% Trending: 53.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 43.79% • Very Strong

As of 2025-09-30

2,590,045

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:32:39 UTC

Genres

hip-hop & raptrap latinolatin hip hoptraplatinlatinreggaetonreggaeton flow

Biography

DJ Nelson, born Nelson Diaz Martinez on April 7, 1972, in San Juan, Puerto Rico, played a significant role in the development of reggaeton. As a core member of the collective The Noise, consisting of DJs, MCs, producers, and club coordinators, he released his debut mixtape-style album "The Flow" in 1997. DJ Nelson collaborated with various artists such as Ivy Queen and Wisin & Yandel, and his 2003 project "Mas Flow" with Noriega and Luny Tunes left a lasting impact. In 2022, he released the two-volume album "De Camino a Palomino."

Growing up with a passion for music, DJ Nelson began his career as a DJ in his teenage years, eventually joining The Noise collective at the age of 22. He ventured into solo work with mixtapes and albums, establishing his signature style. Over the years, DJ Nelson produced for artists like Wisin & Yandel and Ñejo & Dalmata, and in 2019, he charted with the album "Platonicos" alongside Jay Wheeler. Continuing his musical journey, DJ Nelson released the album "Inmortal" in 2020, reaching notable positions on Latin music charts.

Top Brand Affinities

Report Date: 2025-09-30

DJ Nelson reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, COLOMBIA, PERU. The demographic tilt is heavily male (73%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 556 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to La Perla, Warner Music, Univision suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Nelson score 0.01% — Low bucket.

Brand: La PerlaBrand: Warner MusicBrand: Univision

Followers:2,590,045

Engagements:338

Rate:0.0%

Posts:17,416

Avg Likes:338

Avg Comments:26

Avg Views:556

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,590,045 · Engagements 338 · Rate 0.0% Posts 17,416 · Views 556 · Avg Likes 338 · Avg Comments 26 · Avg Views 556	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (13%) COLOMBIA (13%) PERU (11%) DOMINICAN REPUBLIC (9%) ECUADOR (9%)	Top regions: UNITED STATES (13%), COLOMBIA (13%), PERU (11%)
Platform Engagement	Instagram: 334 avg likes/post · Youtube: 556 avg views/post	Best reach: Youtube 556 avg views; best engagement: Instagram 334 avg likes

Top Brand Affinities

La Perla

Score: 43.79

Warner Music

Score: 29.37

Univision

Score: 29.01

Live Nation

Score: 25.39

Akg

Score: 15.59

Akai

Score: 15.12

Movistar

Score: 11.04

Pro Tools

Score: 9.99

Amazon Music

Score: 9.52

LATAM

Score: 9.08

Suavecito

Score: 8.95

Amway

Score: 8.39

Brand	Category	Score
La Perla		43.79
Warner Music		29.37
Univision		29.01
Live Nation		25.39
Akg		15.59
Akai		15.12
Movistar		11.04
Pro Tools		9.99
Amazon Music		9.52
LATAM		9.08
Suavecito		8.95
Amway		8.39
Andis		8.31
Pioneer		7.90
American Airlines		7.25
iHeartRadio Music Awards		5.44
Barber Shop Connect		5.24
Ableton		5.07
Spotify Music		4.58
SoundCloud		4.57
Cafecito		3.81
ESPN		3.77
Beats Electronics		3.69
Acura		3.27
Bacardi		3.14
Los Angeles Lakers		3.10
Tomorrowland		2.86
Urban Outfitters		2.70
musical.ly		2.68
Hennessy		2.68
Timberland		2.56
MTV		2.55
NBA		2.35
Coachella		2.20
Lamborghini		2.15
Bugatti		2.14
Versace		2.09
Pandora		1.96
Heineken		1.95
Sony		1.79
Lexus		1.73
Guess		1.68
Maserati		1.63
Herbalife		1.50
Balenciaga		1.46
Sneakerhead		1.44
Puma		1.38
Supreme		1.36
Huawei		1.33
Tesla Motors		1.29