DJ Maphorisa Brand Affinity ranks highest Belstaff at 62.17% . Very Strong. Score DMDB 61.52% | Fanbase 46.46%

DJ Maphorisa — pop artist from ZA.

DJ Maphorisa, born Themba Sonnyboy Sekowe in Soshanguve, Gauteng, is a prominent figure in South Africa's music scene. Known for producing hit tracks such as…

DJ Maphorisa

Recognizable

Country: ZA | Gender: male | Artist ID: 11e81bc9-3b2f-95b8-90d5-a0369fe50396

Find Artist

Genres

popsouth african popelectronicdanceamapianoelectronicafricanafro soul

Influential: 61.52% Fanbase: 46.46% Trending: 69.06%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Belstaff • 62.17% • Very Strong

As of 2025-09-09

6,930,007

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.52% | Fanbase 46.46% | Trending 69.06% | CAREER STAGE: MAINSTREAM

Biography

DJ Maphorisa, born Themba Sonnyboy Sekowe in Soshanguve, Gauteng, is a prominent figure in South Africa's music scene. Known for producing hit tracks such as "Khona" by Mafikizolo and "Y-Tjukutja" by Uhuru, he gained widespread recognition with his 2016 release, Blaqboy - EP. Sekowe's influence extends beyond his home country, having co-produced songs for international artists like Drake, Major Lazer, and Jason Derulo. A versatile musician, DJ Maphorisa has made significant contributions to various genres including Afropop, Afro-house, trap, pop, and gqom. His work spans collaborations with artists such as Cassper Nyovest, Wizkid, and Davido, solidifying his reputation as a skilled producer with a keen ear for shaping music trends.

Report Date: 2025-09-09

DJ Maphorisa cuts through with 25-34 & 18-24 audiences and consistency across SOUTH AFRICA, UNITED STATES, KENYA. A heavily male (77%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 543,750 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Belstaff, Woolworths, Ellesse, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Maphorisa score 0.96% — Low bucket.

Brand: BelstaffBrand: WoolworthsBrand: Ellesse

Followers:6,930,007

Engagements:66,623

Rate:1.0%

Posts:544

Avg Likes:63,244

Avg Comments:525

Avg Views:550,279

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,930,007 · Engagements 66,623 · Rate 1.0% Posts 544 · Views 550,279 · Avg Likes 63,244 · Avg Comments 525 · Avg Views 550,279	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 43% 35-44: 6% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (43%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	SOUTH AFRICA (45%) UNITED STATES (9%) KENYA (7%) ZIMBABWE (4%) BOTSWANA (4%)	Top regions: SOUTH AFRICA (45%), UNITED STATES (9%), KENYA (7%)
Platform Engagement	Instagram: 12,496 avg likes/post · Tiktok: 543,750 avg views/post · Youtube: 6,529 avg views/post	Best reach: Tiktok 543,750 avg views; best engagement: Tiktok 50,550 avg likes

Top Brand Affinities

Belstaff

Score: 62.17

Woolworths

Score: 45.94

Ellesse

Score: 28.19

Hennessey

Score: 20.16

New Era

Score: 13.00

Hennessy

Score: 11.60

Pioneer

Score: 9.94

Johnnie Walker

Score: 8.53

Champion

Score: 8.30

Amazon Music

Score: 7.52

Atmos

Score: 6.95

Stone Island

Score: 6.25

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Top Brand Affinities

Brand	Category	Score
Belstaff		62.17
Woolworths		45.94
Ellesse		28.19
Hennessey		20.16
New Era		13.00
Hennessy		11.60
Pioneer		9.94
Johnnie Walker		8.53
Champion		8.30
Amazon Music		7.52
Atmos		6.95
Stone Island		6.25
Jagermeister		5.65
Stüssy		5.46
Fanta		5.39
Kappa		5.38
Lacoste		5.35
Emporio Armani		5.24
FOREX		5.21
SoundCloud		5.17
Bacardi		5.16
KARL LAGERFELD		5.04
Dr. Martens		4.71
Colgate		4.67
Steve Madden		4.24
Herbalife		4.06
MTV		3.78
Hublot		3.71
Beats Electronics		3.53
Emporium		3.48
The North Face		3.41
Sneakerhead		3.17
Dolce & Gabbana		3.11
Heineken		2.93
Puma		2.68
shein		2.56
Calvin Klein		2.49
Monster Beverage		2.43
Versace		2.41
Timberland		2.39
TOM FORD		2.39
Moschino		2.32
Carhartt		2.29
Sprite		2.27
Huawei		2.21
Nike		2.20
SheInside		2.18
ASICS		2.13
Under Armour		2.08
Vans		2.06