Dj GBR Brand Affinity ranks highest Brahma at 46.75% . Very Strong. Score DMDB 54.55% | Fanbase 44.00%

Dj GBR — r&b, funk & soul artist from BR.

Born in São José dos Campos, São Paulo, DJ GBR began his career at the age of 11 by watching funk videos online. He is known for pioneering the genre of funk…

Dj GBR

Established

Country: BR | Gender: male | Artist ID: be15fdac-d2d7-11e9-a424-801844edfa71

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Genres

r&b, funk & soulfunk cariocarave funkelectronicbrazilian edmlatinlatin

Influential: 54.55% Fanbase: 44.00% Trending: 59.83%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 46.75% • Very Strong

As of 2025-09-09

803,005

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 54.55% | Fanbase 44.00% | Trending 59.83% | CAREER STAGE: MID_LEVEL

Biography

Born in São José dos Campos, São Paulo, DJ GBR began his career at the age of 11 by watching funk videos online. He is known for pioneering the genre of funk rave, which blends electronic music with traditional funk, adding a more aggressive edge with a stronger bassline.

Report Date: 2025-09-09

Dj GBR is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (317,487 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Brahma, ChilliBeans, Lollapalooza points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dj GBR score 1.30% — Moderate bucket.

Brand: BrahmaBrand: ChilliBeansBrand: Lollapalooza

Followers:803,005

Engagements:10,439

Rate:1.3%

Posts:172

Avg Likes:10,390

Avg Comments:240

Avg Views:317,487

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 803,005 · Engagements 10,439 · Rate 1.3% Posts 172 · Views 317,487 · Avg Likes 10,390 · Avg Comments 240 · Avg Views 317,487	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 23% 13-17: 7% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (23%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (0%) ARGENTINA (0%) BELGIUM (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (0%)
Platform Engagement	Instagram: 6,117 avg likes/post · Youtube: 317,487 avg views/post	Best reach: Youtube 317,487 avg views; best engagement: Instagram 6,117 avg likes

Top Brand Affinities

Brahma

Score: 46.75

ChilliBeans

Score: 31.96

Lollapalooza

Score: 23.77

Trancefamily

Score: 18.26

Ambev

Score: 17.87

Lojas Renner

Score: 14.92

Tomorrowland

Score: 10.52

Banco Bradesco

Score: 8.96

Riachuelo

Score: 8.36

Danone

Score: 7.95

Pioneer

Score: 7.30

Xerox

Score: 6.22

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Top Brand Affinities

Brand	Category	Score
Brahma		46.75
ChilliBeans		31.96
Lollapalooza		23.77
Trancefamily		18.26
Ambev		17.87
Lojas Renner		14.92
Tomorrowland		10.52
Banco Bradesco		8.96
Riachuelo		8.36
Danone		7.95
Pioneer		7.30
Xerox		6.22
Absolut		6.03
Oakley		5.53
Ableton		5.51
Itaipava		4.95
Budweiser		4.79
Lacoste		4.77
Iberostar Hotels & Resorts		4.48
Moda Praia		4.07
Heineken		3.93
Smirnoff		3.84
Spotify Music		1.87
Pandora		1.71
shein		1.56
Mitsubishi		1.45
Red Bull		1.43
DC Entertainment		1.43
SheInside		1.34
SoundCloud		1.31
Tommy Hilfiger		1.27
Coachella		1.26
GoPro		1.19
Renault		1.16
UFC		1.13
Los Angeles Lakers		1.10
Beats Electronics		1.05
Walt Disney		1.03
Nike		0.99
Vogue		0.98
L'Oréal Paris		0.96
Ray-Ban		0.95
Coca-Cola		0.95
Calvin Klein		0.91
Volkswagen		0.91
FIFA		0.91
Prada		0.85
Pepsi		0.84
Airbnb		0.83
Chevrolet		0.78