Dj GBR

Dj GBR — r&b, funk & soul artist from BR.

Born in São José dos Campos, São Paulo, DJ GBR began his career at the age of 11 by watching funk videos online. He is known for pioneering the genre of funk…

Influence: 54.55% Fanbase: 44.00% Trending: 59.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 47.26% • Very Strong

As of 2025-09-30

800,339

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:38:00 UTC

Genres

r&b, funk & soulfunk cariocarave funkelectronicbrazilian edmlatinlatin

Biography

Born in São José dos Campos, São Paulo, DJ GBR began his career at the age of 11 by watching funk videos online. He is known for pioneering the genre of funk rave, which blends electronic music with traditional funk, adding a more aggressive edge with a stronger bassline.

Top Brand Affinities

Report Date: 2025-09-30

Dj GBR is already in the conversation with 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, ARGENTINA. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (340,951 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Brahma, Lollapalooza, Citi points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dj GBR score 1.20% — Moderate bucket.

Brand: BrahmaBrand: LollapaloozaBrand: Citi

Followers:800,339

Engagements:9,602

Rate:1.2%

Posts:179

Avg Likes:9,553

Avg Comments:174

Avg Views:340,951

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 800,339 · Engagements 9,602 · Rate 1.2% Posts 179 · Views 340,951 · Avg Likes 9,553 · Avg Comments 174 · Avg Views 340,951	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 21% 13-17: 8% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (21%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	BRAZIL (96%) UNITED STATES (1%) ARGENTINA (1%) PORTUGAL (1%) FRANCE (0%)	Top regions: BRAZIL (96%), UNITED STATES (1%), ARGENTINA (1%)
Platform Engagement	Instagram: 5,083 avg likes/post · Youtube: 340,951 avg views/post	Best reach: Youtube 340,951 avg views; best engagement: Instagram 5,083 avg likes

Top Brand Affinities

Brahma

Score: 47.26

Lollapalooza

Score: 24.97

Citi

Score: 24.27

ChilliBeans

Score: 19.52

Trancefamily

Score: 18.36

Ambev

Score: 17.02

Lojas Renner

Score: 14.16

Tomorrowland

Score: 10.73

Danone

Score: 10.11

Pioneer

Score: 10.02

Riachuelo

Score: 8.34

Rapha

Score: 7.34

Brand	Category	Score
Brahma		47.26
Lollapalooza		24.97
Citi		24.27
ChilliBeans		19.52
Trancefamily		18.36
Ambev		17.02
Lojas Renner		14.16
Tomorrowland		10.73
Danone		10.11
Pioneer		10.02
Riachuelo		8.34
Rapha		7.34
Budweiser		6.83
Banco Bradesco		6.82
Oakley		6.46
Moda Praia		6.07
Ableton		5.51
Iberostar Hotels & Resorts		4.81
Itaipava		4.49
Smirnoff		3.88
Heineken		3.63
Lacoste		3.61
Red Bull		1.79
Spotify Music		1.75
SoundCloud		1.65
shein		1.56
Renault		1.49
DC Entertainment		1.45
GoPro		1.44
Calvin Klein		1.40
Fiat		1.34
SheInside		1.28
Coachella		1.27
Pandora		1.24
Tommy Hilfiger		1.19
Porsche		1.16
Los Angeles Lakers		1.10
Nike		1.08
Pepsi		1.08
UFC		1.07
Walt Disney		1.06
Mitsubishi		1.03
Vogue		0.99
Pixar		0.98
Volkswagen		0.98
Honda		0.97
Beats Electronics		0.96
L'Oréal Paris		0.96
Ray-Ban		0.96
FIFA		0.91