DJ Arana Brand Affinity ranks highest Lacoste at 31.46% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

DJ Arana — r&b, funk & soul artist from BR.

DJ Arana, born and raised in the East Zone of São Paulo, is a prominent DJ in the Funk Mandela genre known for his unique productions.

DJ Arana

Recognizable

Country: BR | Gender: male | Artist ID: d7197dde-2a6d-41af-a0ee-7d6ca7bff9fc

Find Artist

Genres

r&b, funk & soulfunk mtgfunk carioca

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lacoste • 31.46% • Very Strong

As of 2025-09-09

4,200,811

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

DJ Arana, born and raised in the East Zone of São Paulo, is a prominent DJ in the Funk Mandela genre known for his unique productions.

Report Date: 2025-09-09

DJ Arana speaks to 18-24 & 25-34 audiences with measurable traction in BRAZIL, UNITED STATES, PORTUGAL. Composition is female-leaning (50%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (38,485 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Lacoste, Oakley, Quiksilver, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DJ Arana score 0.92% — Low bucket.

Brand: LacosteBrand: OakleyBrand: Quiksilver

Followers:4,200,811

Engagements:38,485

Rate:0.9%

Posts:37

Avg Likes:38,485

Avg Comments:288

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,200,811 · Engagements 38,485 · Rate 0.9% Posts 37 · Views 0 · Avg Likes 38,485 · Avg Comments 288 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 26% 13-17: 12% 35-44: 1%	Largest: 18-24 (61%); next: 25-34 (26%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	BRAZIL (98%) UNITED STATES (0%) PORTUGAL (0%) UNITED KINGDOM (0%) FRANCE (0%)	Top regions: BRAZIL (98%), UNITED STATES (0%), PORTUGAL (0%)
Platform Engagement	Instagram: 38,485 avg likes/post	best engagement: Instagram 38,485 avg likes

Top Brand Affinities

Lacoste

Score: 31.46

Oakley

Score: 17.09

Quiksilver

Score: 10.50

Moda Praia

Score: 9.87

Riachuelo

Score: 8.72

Kappa

Score: 7.72

Schwarzkopf

Score: 7.01

Itaipava

Score: 5.37

Hugo Boss

Score: 5.20

BALMAIN

Score: 4.21

Monster Beverage

Score: 3.49

Mitsubishi

Score: 2.90

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Top Brand Affinities

Brand	Category	Score
Lacoste		31.46
Oakley		17.09
Quiksilver		10.50
Moda Praia		9.87
Riachuelo		8.72
Kappa		7.72
Schwarzkopf		7.01
Itaipava		5.37
Hugo Boss		5.20
BALMAIN		4.21
Monster Beverage		3.49
Mitsubishi		2.90
Heineken		2.89
Tomorrowland		2.68
Lollapalooza		2.63
Budweiser		2.47
Nike		2.33
Jack Daniels		2.33
shein		2.30
Bershka		2.04
Chrysler		2.00
FIFA		1.99
Honda		1.95
Versace		1.65
McLaren		1.59
Puma		1.48
Calvin Klein		1.34
Yves Saint Laurent		1.30
Balenciaga		1.29
SoundCloud		1.26
BMW		1.06
SheInside		1.05
Coca-Cola		1.04
Vogue		1.03
Supreme		1.02
Pandora		0.98
musical.ly		0.96
Yamaha		0.96
Spotify Music		0.96
Ray-Ban		0.94
Levi's		0.94
Toyota		0.86
NBA		0.84
Xbox		0.82
Gucci		0.78
Marvel Entertainment		0.76
Prada		0.75
Zara		0.73
Christian Dior		0.72
Nutella		0.72