Diplo

Diplo

Country: US | Gender: male

Influence: 73.26% Fanbase: 80.02% Trending: 69.89% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 14.76% • Very Strong

As of 2025-10-01

11,979,589

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:13 UTC

Genres

popdance poppophip-hop & rapbmoreelectronictropical houseedmelectro housepop dancemoombahtonninjahousedanceelectronic

Biography

Diplo, born Thomas Wesley Pentz in Tupelo, Mississippi, is a renowned DJ, producer, and label owner. He gained recognition for his mash-up mixtapes that blend '80s pop, electronica, Dirty South hip-hop, and Miami bass music. His projects Hollertronix and Piracy Funds Terrorism, Vol. 1 with M.I.A. received critical acclaim, leading to the establishment of his label, Mad Decent Records. Diplo's Major Lazer project, mixing dancehall with rave culture, achieved global success, and his collaborations with Skrillex and Mark Ronson resulted in Grammy wins for tracks with Justin Bieber and Dua Lipa.

Growing up in South Florida, Diplo pursued an education in film studies at Temple University in Philadelphia. He began his music career by organizing club nights with DJ Low Budget under the Hollertronix brand, which evolved into a popular underground scene. Diplo's solo debut album, Florida, showcased his diverse musical influences, and his work with artists like M.I.A. and Major Lazer expanded his global reach. Over the years, Diplo's collaborations with various artists across genres have solidified his reputation as a versatile and innovative force in the music industry.

Diplo Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Diplo connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 142,100 avg views per post; Instagram adds dependable engagement depth. Overlap with REVOLVE, Pioneer, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Diplo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Diplo score 0.52%Low bucket.
Brand: REVOLVEBrand: PioneerBrand: Trancefamily
Followers:11,979,589
Engagements:62,183
Rate:0.5%
Posts:9,624
Views:152,739
Avg Likes:61,239
Avg Comments:681
Avg Views:152,739

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,979,589 · Engagements 62,183 · Rate 0.5%
Posts 9,624 · Views 152,739 · Avg Likes 61,239 · Avg Comments 681 · Avg Views 152,739
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 30%
13-17: 7%
35-44: 5%
Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (17%)
BRAZIL (10%)
INDIA (7%)
MEXICO (4%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (17%), BRAZIL (10%), INDIA (7%)
Platform Engagement Instagram: 46,952 avg likes/post · Tiktok: 142,100 avg views/post · Youtube: 10,639 avg views/post Best reach: Tiktok 142,100 avg views; best engagement: Instagram 46,952 avg likes

Top Brand Affinities

REVOLVE
Score: 14.76
Pioneer
Score: 12.07
Trancefamily
Score: 11.72
Ableton
Score: 8.56
Tomorrowland
Score: 7.40
Lollapalooza
Score: 7.35
JACQUEMUS
Score: 7.22
Barbie
Score: 7.06
Urban Outfitters
Score: 6.72
Lululemon Athletica
Score: 6.67
Coachella
Score: 6.56
Steve Madden
Score: 6.34
Brand Category Score
REVOLVE 14.76
Pioneer 12.07
Trancefamily 11.72
Ableton 8.56
Tomorrowland 7.40
Lollapalooza 7.35
JACQUEMUS 7.22
Barbie 7.06
Urban Outfitters 6.72
Lululemon Athletica 6.67
Coachella 6.56
Steve Madden 6.34
Coach 6.04
Maison Margiela 5.67
boohoo 5.52
Champion 5.00
American Airlines 4.98
Free People 4.70
SoundCloud 4.51
Dr. Martens 4.38
Abercrombie & Fitch 4.16
iHeartRadio Music Awards 3.91
American Eagle 3.59
Moschino 3.47
TOM FORD 3.33
Dolce & Gabbana 3.33
MTV 3.05
NBC 2.91
Marc Jacobs 2.89
Carhartt 2.87
BALMAIN 2.82
Beats Electronics 2.76
Fendi 2.68
Pull&Bear 2.66
Monster Beverage 2.60
Budweiser 2.48
Fenty beauty 2.40
Target 2.39
Spotify Music 2.35
Under Armour 2.33
Red Bull 2.31
Hollister Co 2.24
Christian Louboutin 2.22
Tinder 2.20
Aperol 2.15
Balenciaga 2.15
Guinness 2.13
Bershka 2.12
Showtime 2.11
Hermès 2.09

Official Profiles

Login to view Contact

Login

Artist: Diplo

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Diplo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 38,068,589

PLATFORM TOTAL %
Spotify Spotify 34,520,395 90.68%
Pandora Pandora 2,452,854 6.44%
Yandex Yandex 1,073,577 2.82%
Jiosaavn Jiosaavn 21,763 0.06%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-14 06:30 UTC Diplo XS Las Vegas Las Vegas, United States
2025-12-21 04:30 UTC Diplo Belly Up Tavern Solana Beach, United States
2026-01-01 05:00 UTC Diplo Nikki Beach Gustavia, France
2026-01-04 02:30 UTC Diplo Papaya Playa Project Tulum, Mexico
2026-01-18 03:00 UTC Diplo Bayfront Park Miami, United States
2026-01-24 18:00 UTC Diplo Venue TBA Phoenix, United States

Trending Artist