Diplo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-01
11,979,589
Social Media Followers
As of 2025-10-01
00:00:00
Hours Airplay
2025-12-07 09:33:13 UTC
Genres
Biography
Growing up in South Florida, Diplo pursued an education in film studies at Temple University in Philadelphia. He began his music career by organizing club nights with DJ Low Budget under the Hollertronix brand, which evolved into a popular underground scene. Diplo's solo debut album, Florida, showcased his diverse musical influences, and his work with artists like M.I.A. and Major Lazer expanded his global reach. Over the years, Diplo's collaborations with various artists across genres have solidified his reputation as a versatile and innovative force in the music industry.
Diplo connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 142,100 avg views per post; Instagram adds dependable engagement depth. Overlap with REVOLVE, Pioneer, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Diplo moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,979,589 · Engagements 62,183 · Rate 0.5% Posts 9,624 · Views 152,739 · Avg Likes 61,239 · Avg Comments 681 · Avg Views 152,739 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (10%) INDIA (7%) MEXICO (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (17%), BRAZIL (10%), INDIA (7%) |
| Platform Engagement | Instagram: 46,952 avg likes/post · Tiktok: 142,100 avg views/post · Youtube: 10,639 avg views/post | Best reach: Tiktok 142,100 avg views; best engagement: Instagram 46,952 avg likes |
Top Brand Affinities
REVOLVE
Pioneer
Trancefamily
Ableton
Tomorrowland
Lollapalooza
JACQUEMUS
Barbie
Urban Outfitters
Lululemon Athletica
Coachella
Steve Madden
| Brand | Category | Score |
|---|---|---|
| REVOLVE | 14.76 | |
| Pioneer | 12.07 | |
| Trancefamily | 11.72 | |
| Ableton | 8.56 | |
| Tomorrowland | 7.40 | |
| Lollapalooza | 7.35 | |
| JACQUEMUS | 7.22 | |
| Barbie | 7.06 | |
| Urban Outfitters | 6.72 | |
| Lululemon Athletica | 6.67 | |
| Coachella | 6.56 | |
| Steve Madden | 6.34 | |
| Coach | 6.04 | |
| Maison Margiela | 5.67 | |
| boohoo | 5.52 | |
| Champion | 5.00 | |
| American Airlines | 4.98 | |
| Free People | 4.70 | |
| SoundCloud | 4.51 | |
| Dr. Martens | 4.38 | |
| Abercrombie & Fitch | 4.16 | |
| iHeartRadio Music Awards | 3.91 | |
| American Eagle | 3.59 | |
| Moschino | 3.47 | |
| TOM FORD | 3.33 | |
| Dolce & Gabbana | 3.33 | |
| MTV | 3.05 | |
| NBC | 2.91 | |
| Marc Jacobs | 2.89 | |
| Carhartt | 2.87 | |
| BALMAIN | 2.82 | |
| Beats Electronics | 2.76 | |
| Fendi | 2.68 | |
| Pull&Bear | 2.66 | |
| Monster Beverage | 2.60 | |
| Budweiser | 2.48 | |
| Fenty beauty | 2.40 | |
| Target | 2.39 | |
| Spotify Music | 2.35 | |
| Under Armour | 2.33 | |
| Red Bull | 2.31 | |
| Hollister Co | 2.24 | |
| Christian Louboutin | 2.22 | |
| Tinder | 2.20 | |
| Aperol | 2.15 | |
| Balenciaga | 2.15 | |
| Guinness | 2.13 | |
| Bershka | 2.12 | |
| Showtime | 2.11 | |
| Hermès | 2.09 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 38,068,589
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
34,520,395 | 90.68% |
| [+] |
|
2,452,854 | 6.44% |
| [+] |
|
1,073,577 | 2.82% |
| [+] |
|
21,763 | 0.06% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 06:30 UTC | Diplo | XS Las Vegas | Las Vegas, United States | |
| 2025-12-21 04:30 UTC | Diplo | Belly Up Tavern | Solana Beach, United States | |
| 2026-01-01 05:00 UTC | Diplo | Nikki Beach | Gustavia, France | |
| 2026-01-04 02:30 UTC | Diplo | Papaya Playa Project | Tulum, Mexico | |
| 2026-01-18 03:00 UTC | Diplo | Bayfront Park | Miami, United States | |
| 2026-01-24 18:00 UTC | Diplo | Venue TBA | Phoenix, United States |















