Diplo

Diplo

Superstar

Country: US | Gender: male | Artist ID: 11e81bd2-c0d5-bba8-ad9e-a0369fe50396

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Genres

popdance poppophip-hop & rapbmoreelectronictropical houseedmelectro housepop dancemoombahtonninjahousedanceelectronic
Influential: 73.26% Fanbase: 80.02% Trending: 69.89%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 14.76% • Very Strong
As of 2025-09-09

11,969,589

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 73.26% | Fanbase 80.02% | Trending 69.89% | CAREER STAGE: SUPERSTAR

Biography

Diplo, born Thomas Wesley Pentz in Tupelo, Mississippi, is a renowned DJ, producer, and label owner. He gained recognition for his mash-up mixtapes that blend '80s pop, electronica, Dirty South hip-hop, and Miami bass music. His projects Hollertronix and Piracy Funds Terrorism, Vol. 1 with M.I.A. received critical acclaim, leading to the establishment of his label, Mad Decent Records. Diplo's Major Lazer project, mixing dancehall with rave culture, achieved global success, and his collaborations with Skrillex and Mark Ronson resulted in Grammy wins for tracks with Justin Bieber and Dua Lipa.

Growing up in South Florida, Diplo pursued an education in film studies at Temple University in Philadelphia. He began his music career by organizing club nights with DJ Low Budget under the Hollertronix brand, which evolved into a popular underground scene. Diplo's solo debut album, Florida, showcased his diverse musical influences, and his work with artists like M.I.A. and Major Lazer expanded his global reach. Over the years, Diplo's collaborations with various artists across genres have solidified his reputation as a versatile and innovative force in the music industry.
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Diplo Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Diplo connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDIA. With a heavily male (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 142,100 avg views per post; Instagram adds dependable engagement depth. Overlap with REVOLVE, Pioneer, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Diplo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Diplo score 0.52%Low bucket.
Brand: REVOLVEBrand: PioneerBrand: Trancefamily
Followers:11,969,589
Engagements:62,249
Rate:0.5%
Posts:9,622
Views:152,192
Avg Likes:61,311
Avg Comments:679
Avg Views:152,192

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,969,589 · Engagements 62,249 · Rate 0.5%
Posts 9,622 · Views 152,192 · Avg Likes 61,311 · Avg Comments 679 · Avg Views 152,192
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 59%
25-34: 27%
13-17: 7%
35-44: 5%
Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (17%)
BRAZIL (10%)
INDIA (5%)
MEXICO (5%)
POLAND (4%)
Top regions: UNITED STATES (17%), BRAZIL (10%), INDIA (5%)
Platform Engagement Instagram: 46,952 avg likes/post · Tiktok: 142,100 avg views/post · Youtube: 10,092 avg views/post Best reach: Tiktok 142,100 avg views; best engagement: Instagram 46,952 avg likes

Top Brand Affinities

REVOLVE
Score: 14.76
Pioneer
Score: 12.07
Trancefamily
Score: 11.72
Ableton
Score: 8.56
Tomorrowland
Score: 7.40
Lollapalooza
Score: 7.35
JACQUEMUS
Score: 7.22
Barbie
Score: 7.06
Urban Outfitters
Score: 6.72
Lululemon Athletica
Score: 6.67
Coachella
Score: 6.56
Steve Madden
Score: 6.34
Brand Category Score
REVOLVE 14.76
Pioneer 12.07
Trancefamily 11.72
Ableton 8.56
Tomorrowland 7.40
Lollapalooza 7.35
JACQUEMUS 7.22
Barbie 7.06
Urban Outfitters 6.72
Lululemon Athletica 6.67
Coachella 6.56
Steve Madden 6.34
Coach 6.04
Maison Margiela 5.67
boohoo 5.52
Champion 5.00
American Airlines 4.98
Free People 4.70
SoundCloud 4.51
Dr. Martens 4.38
Abercrombie & Fitch 4.16
iHeartRadio Music Awards 3.91
American Eagle 3.59
Moschino 3.47
TOM FORD 3.33
Dolce & Gabbana 3.33
MTV 3.05
NBC 2.91
Marc Jacobs 2.89
Carhartt 2.87
BALMAIN 2.82
Beats Electronics 2.76
Fendi 2.68
Pull&Bear 2.66
Monster Beverage 2.60
Budweiser 2.48
Fenty beauty 2.40
Target 2.39
Spotify Music 2.35
Under Armour 2.33
Red Bull 2.31
Hollister Co 2.24
Christian Louboutin 2.22
Tinder 2.20
Aperol 2.15
Balenciaga 2.15
Guinness 2.13
Bershka 2.12
Showtime 2.11
Hermès 2.09

Official Profiles

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Artist: Diplo

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Diplo today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
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Popularity (2025-09-09)

Platform%
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Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
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Popularity Change (%)
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Artist Ranking, Popularity and Social Media Influence measured accurately with AI.