Dionela Brand Affinity ranks highest Penshoppe at 51.06% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Dionela — pop artist from PH.

With a career spanning over two decades, Music Made Me has established themselves as a versatile and accomplished artist in the music industry. Their…

Dionela

Recognizable

Country: PH | Gender: male | Artist ID: dbb7d95e-cb32-11e9-92b5-801844edfa71

Find Artist

Genres

poppopasian popasianopm

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 51.06% • Very Strong

As of 2025-09-09

2,290,175

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Recognizable

Biography

With a career spanning over two decades, Music Made Me has established themselves as a versatile and accomplished artist in the music industry. Their discography includes numerous albums and collaborations across various genres, showcasing their musical range and creativity. Known for their dynamic live performances, Music Made Me has built a dedicated fan base and continues to evolve as an artist.

In addition to their music career, Music Made Me has also ventured into producing and songwriting, contributing to the success of other artists in the industry. Their work has garnered critical acclaim and recognition, solidifying their reputation as a respected figure in the music community. With a passion for creating meaningful and impactful music, Music Made Me remains a prominent and influential presence in the industry.

Report Date: 2025-09-09

Dionela is a clear fit for 18-24 & 25-34 audiences with strength across PHILIPPINES, UNITED STATES, CANADA. The audience is female-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,444,946 avg views per post); Youtube builds the community layer. Affinity data highlights Penshoppe, Jollibee, Yakult, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dionela score 1.83% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Yakult

Followers:2,290,175

Engagements:41,886

Rate:1.8%

Posts:257

Avg Likes:38,447

Avg Comments:1,576

Avg Views:5,533,346

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,290,175 · Engagements 41,886 · Rate 1.8% Posts 257 · Views 5,533,346 · Avg Likes 38,447 · Avg Comments 1,576 · Avg Views 5,533,346	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 28% 13-17: 10% 35-44: 2%	Largest: 18-24 (60%); next: 25-34 (28%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	PHILIPPINES (87%) UNITED STATES (4%) CANADA (1%) UNITED ARAB EMIRATES (1%) INDIA (1%)	Top regions: PHILIPPINES (87%), UNITED STATES (4%), CANADA (1%)
Platform Engagement	Instagram: 2,600 avg likes/post · Tiktok: 88,400 avg views/post · Youtube: 5,444,946 avg views/post	Best reach: Youtube 5,444,946 avg views; best engagement: Youtube 30,090 avg likes

Top Brand Affinities

Penshoppe

Score: 51.06

Jollibee

Score: 45.38

Yakult

Score: 16.49

AstraZeneca

Score: 12.42

Alden

Score: 12.37

Kraft Foods

Score: 7.26

Pfizer

Score: 5.94

Preloved

Score: 4.51

Nescafé

Score: 3.60

Sunnies Studios

Score: 3.25

UNIQLO

Score: 3.20

Spotify Music

Score: 3.02

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Top Brand Affinities

Brand	Category	Score
Penshoppe		51.06
Jollibee		45.38
Yakult		16.49
AstraZeneca		12.42
Alden		12.37
Kraft Foods		7.26
Pfizer		5.94
Preloved		4.51
Nescafé		3.60
Sunnies Studios		3.25
UNIQLO		3.20
Spotify Music		3.02
Pizza Hut		2.93
Maybelline		2.47
Petronas		2.30
Snapseed		2.18
Starbucks		2.12
Fujifilm		2.06
SheInside		1.99
McDonald's		1.81
KitKat		1.70
H&M		1.70
Huawei		1.63
Sprite		1.58
Guess		1.44
Bershka		1.39
shein		1.34
Coachella		1.27
Los Angeles Lakers		1.24
Mitsubishi Motors		1.22
Forever 21		1.19
Samsung Group		0.97
L'Oréal Paris		0.95
Marvel		0.95
Vans		0.94
Tiffany & Co		0.94
Universal		0.92
Polaroid		0.91
Pepsi		0.84
Netflix		0.80
Adobe		0.77
Walt Disney		0.77
Pandora		0.76
Converse		0.75
Paypal		0.74
NBA		0.74
Apple		0.67
Puma		0.67
Nikon		0.66
Travelgram		0.64