Diljit Dosanjh Brand Affinity ranks highest Mahindra at 9.85% . Very Strong. Score DMDB 66.94% | Fanbase 80.48%

Diljit Dosanjh — pop artist from IN.

Diljit Dosanjh has achieved significant success in the music and film industry over the past two decades. His album GOAT has garnered attention for his…

Diljit Dosanjh

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bca-38ff-7438-a271-a0369fe50396

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Genres

popdesi poppunjabi popindian poppopasianfilmimodern bollywoodmiddle easternsufi

Influential: 66.94% Fanbase: 80.48% Trending: 60.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 9.85% • Very Strong

As of 2025-09-09

33,434,659

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.94% | Fanbase 80.48% | Trending 60.18% | CAREER STAGE: MAINSTREAM

Biography

Diljit Dosanjh has achieved significant success in the music and film industry over the past two decades. His album GOAT has garnered attention for his remarkable achievements. In 2018, Diljit became the highest-selling Indian artist at the Utilita Arena in Birmingham, UK. Known for his extravagant live shows, Diljit has set new standards for production in South Asian concert history with tours such as Dream Tour, Confidential Tour, and Roar Tour. He made history as the first turbaned man to have a wax figure at Madame Tussauds and the first turbaned artist on the cover of India Vogue. As an actor, he has set and broken records in Punjabi cinema with films like Jatt and Juliet 1, Jatt and Juliet 2, Sardaarji 1, Sardaarji 2, and Shadaa, establishing himself as a prominent figure in both Punjabi and Hindi films.

Report Date: 2025-09-09

Diljit Dosanjh has momentum with 18-24 & 25-34 audiences—particularly in INDIA, PAKISTAN, CANADA. A heavily male (85%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 299,052 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mahindra, Bobbi Brown Cosmetics, Selfiegram signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Diljit Dosanjh score 1.48% — Moderate bucket.

Brand: MahindraBrand: Bobbi Brown CosmeticsBrand: Selfiegram

Followers:33,434,659

Engagements:493,295

Rate:1.5%

Posts:860

Avg Likes:492,202

Avg Comments:4,182

Avg Views:299,052

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,434,659 · Engagements 493,295 · Rate 1.5% Posts 860 · Views 299,052 · Avg Likes 492,202 · Avg Comments 4,182 · Avg Views 299,052	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 38% 13-17: 5% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (38%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	INDIA (79%) PAKISTAN (9%) CANADA (2%) AUSTRALIA (2%) UNITED STATES (2%)	Top regions: INDIA (79%), PAKISTAN (9%), CANADA (2%)
Platform Engagement	Instagram: 478,184 avg likes/post · Tiktok: 0 avg views/post · Youtube: 299,052 avg views/post	Best reach: Youtube 299,052 avg views; best engagement: Instagram 478,184 avg likes

Top Brand Affinities

Mahindra

Score: 9.85

Bobbi Brown Cosmetics

Score: 5.61

Selfiegram

Score: 5.03

Emporio Armani

Score: 5.03

OOTD Magazine

Score: 4.97

NARS Cosmetics

Score: 4.94

Bajaj

Score: 4.04

KTM

Score: 2.86

Benefit Cosmetics

Score: 2.83

musical.ly

Score: 2.67

Gymshark

Score: 2.56

Kylie Cosmetics

Score: 2.51

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Top Brand Affinities

Brand	Category	Score
Mahindra		9.85
Bobbi Brown Cosmetics		5.61
Selfiegram		5.03
Emporio Armani		5.03
OOTD Magazine		4.97
NARS Cosmetics		4.94
Bajaj		4.04
KTM		2.86
Benefit Cosmetics		2.83
musical.ly		2.67
Gymshark		2.56
Kylie Cosmetics		2.51
A Game of Tones		2.39
Emporium		2.38
Armani		2.37
Snapseed		2.35
shein		2.34
Too Faced Cosmetics		2.34
Beats Electronics		2.29
Jaguar		2.28
Fenty beauty		2.28
Travelgram		2.23
Rolls-Royce		2.21
Geocaching		2.18
Anastasia Beverly Hills		2.16
MTV		2.13
SheInside		2.06
Make Up For Ever		2.01
Forever 21		2.00
Ray-Ban		1.99
Maybelline		1.96
L'Oréal Paris		1.87
Lacoste		1.83
Puma		1.68
Pizza Lover		1.68
Urban Decay Cosmetics		1.62
KFC		1.62
WWE		1.60
FashionNova		1.59
National Geographic		1.52
Gucci		1.52
Hyundai		1.48
Nikon		1.48
Zara		1.46
Tommy Hilfiger		1.45
Ducati		1.42
Tarte Cosmetics		1.40
Levi's		1.39
Sephora		1.36
Canon		1.34