Dierks Bentley Brand Affinity ranks highest Live Nation at 24.68% . Very Strong. Score DMDB 68.77% | Fanbase 67.99%

Dierks Bentley — country artist from US.

Dierks Bentley, a prominent figure in 21st-century Country music, recently released his 10th album, showcasing his mastery of various musical styles. With a…

Dierks Bentley

Recognizable

Country: US | Gender: male | Artist ID: 11e81bba-c6cd-72a2-9c50-a0369fe50396

Find Artist

Genres

countrycountrycontemporary countrycountry road

Influential: 68.77% Fanbase: 67.99% Trending: 69.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 24.68% • Very Strong

As of 2025-09-09

3,439,305

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.77% | Fanbase 67.99% | Trending 69.16% | CAREER STAGE: MAINSTREAM

Biography

Dierks Bentley, a prominent figure in 21st-century Country music, recently released his 10th album, showcasing his mastery of various musical styles. With a career spanning back to his debut album in 2003, Bentley has achieved notable success, including 22 No. One songs, eight billion streams, three CMA Awards, and 14 GRAMMY® nominations. He embarked on the Gravel & Gold Tour in the summer, drawing sold-out crowds to multiple amphitheaters across 28 cities.

In addition to his musical accomplishments, Bentley has ventured into the business world with projects like the Flag & Anthem lifestyle collection Desert Son and the "Dierks Bentley’s Whiskey Row" franchise, which boasts four locations. Throughout his two-decade career, Bentley has remained a consistent and respected figure in the Country music scene, offering fans a unique and enduring musical experience.

Report Date: 2025-09-09

Dierks Bentley cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, NIGERIA, CANADA. A male-leaning (50%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 43,850 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Live Nation, Miller Lite, Ariat, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dierks Bentley score 0.31% — Low bucket.

Brand: Live NationBrand: Miller LiteBrand: Ariat

Followers:3,439,305

Engagements:10,765

Rate:0.3%

Posts:2,974

Avg Likes:10,534

Avg Comments:213

Avg Views:57,729

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,439,305 · Engagements 10,765 · Rate 0.3% Posts 2,974 · Views 57,729 · Avg Likes 10,534 · Avg Comments 213 · Avg Views 57,729	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 31% 35-44: 15% 45-64: 8%	Largest: 18-24 (41%); next: 25-34 (31%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (68%) NIGERIA (9%) CANADA (6%) BRAZIL (5%) INDIA (2%)	Top regions: UNITED STATES (68%), NIGERIA (9%), CANADA (6%)
Platform Engagement	Instagram: 7,105 avg likes/post · Tiktok: 43,850 avg views/post · Youtube: 13,879 avg views/post	Best reach: Tiktok 43,850 avg views; best engagement: Instagram 7,105 avg likes

Top Brand Affinities

Live Nation

Score: 24.68

Miller Lite

Score: 16.73

Ariat

Score: 15.69

Barstool Sports

Score: 14.83

Margaritaville

Score: 11.32

Amazon Music

Score: 9.43

Bud Light

Score: 9.27

Publix

Score: 9.04

Coors

Score: 8.54

Free People

Score: 8.28

Houston Livestock Show and Rodeo

Score: 8.23

Influenster

Score: 8.17

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Top Brand Affinities

Brand	Category	Score
Live Nation		24.68
Miller Lite		16.73
Ariat		15.69
Barstool Sports		14.83
Margaritaville		11.32
Amazon Music		9.43
Bud Light		9.27
Publix		9.04
Coors		8.54
Free People		8.28
Houston Livestock Show and Rodeo		8.23
Influenster		8.17
United		8.08
MamaBear		7.61
Busch		7.27
Gillette		7.13
iHeartRadio Music Awards		6.86
NHL		6.22
Heinz		6.04
Bentley		5.47
Verizon		5.40
Kroger		5.32
FedEx		5.30
Budweiser		5.15
Tim Hortons		5.01
Chick-fil-A		4.91
OLD NAVY		4.74
Holden		4.74
Carhartt		4.72
American Eagle		4.71
Amway		4.54
Target		4.53
BarkBox		4.08
Jeep		3.89
Lululemon Athletica		3.84
Walmart		3.73
Taco Bell		3.72
Babybump		3.56
Under Armour		3.32
NBC		3.10
Gatorade		3.05
ESPN		3.00
Monster Beverage		2.89
Abercrombie & Fitch		2.88
PetSmart		2.83
NFL		2.77
WWE		2.63
Lollapalooza		2.62
Sunnies Studios		2.57
Costco		2.50