Dido

Dido — pop artist from GB.

Dido, the electronic pop singer/songwriter, gained international fame in the late '90s with her best-selling albums No Angel (1999) and Life for Rent (2003).…

Influence: 67.54% Fanbase: 63.10% Trending: 69.76% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 7.51% • Very Strong

As of 2025-09-09

2,129,949

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:33:26 UTC

Genres

popdance poppopneo mellownew wave popmainstream poprockpop rockhip-hop & raphip-hop/rapamericanlilitheuropeaneuropop

Biography

Dido, the electronic pop singer/songwriter, gained international fame in the late '90s with her best-selling albums No Angel (1999) and Life for Rent (2003). Known for her comforting blend of electronic production and pastoral heart, Dido became one of the most beloved English artists of the early 21st century, with hits like "White Flag" and "Thank You," the latter famously sampled by Eminem in "Stan."

Born in Kensington as Dido Florian Cloud de Bounevialle O'Malley Armstrong, she began her musical journey at a young age, mastering various instruments before joining the trip-hop group Faithless in 1995. After the success of her debut solo album, Dido continued to release critically acclaimed records, including Safe Trip Home (2008) and Girl Who Got Away (2013). Her fifth album, Still on My Mind (2019), marked her return to the spotlight with singles like "Hurricanes" and "Give You Up," showcasing her enduring appeal as a talented singer and songwriter.

Top Brand Affinities

Report Date: 2025-09-09

Dido indexes high with fans in the 25-34 range in BRAZIL, UNITED STATES, MEXICO. The skew is heavily male (63%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 97,512 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Movistar, Resident Evil, Lollapalooza, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Dido when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dido score 1.46% — Moderate bucket.

Brand: MovistarBrand: Resident EvilBrand: Lollapalooza

Followers:2,129,949

Engagements:31,039

Rate:1.5%

Posts:619

Avg Likes:30,828

Avg Comments:1,155

Avg Views:97,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,129,949 · Engagements 31,039 · Rate 1.5% Posts 619 · Views 97,512 · Avg Likes 30,828 · Avg Comments 1,155 · Avg Views 97,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 32% 35-44: 16% 45-64: 8%	Largest: 25-34 (41%); next: 18-24 (32%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	BRAZIL (13%) UNITED STATES (12%) MEXICO (6%) UNITED KINGDOM (5%) INDONESIA (4%)	Top regions: BRAZIL (13%), UNITED STATES (12%), MEXICO (6%)
Platform Engagement	Instagram: 25,909 avg likes/post · Youtube: 97,512 avg views/post	Best reach: Youtube 97,512 avg views; best engagement: Instagram 25,909 avg likes

Top Brand Affinities

Movistar

Score: 7.51

Resident Evil

Score: 5.08

Lollapalooza

Score: 4.02

NBC

Score: 3.62

ABC

Score: 3.55

Pull&Bear

Score: 3.18

Warner Bros

Score: 3.09

Columbia Pictures

Score: 2.98

Snoopy And The Peanuts Gang

Score: 2.75

MTV

Score: 2.71

Boeing

Score: 2.70

BBC

Score: 2.36

Brand	Category	Score
Movistar		7.51
Resident Evil		5.08
Lollapalooza		4.02
NBC		3.62
ABC		3.55
Pull&Bear		3.18
Warner Bros		3.09
Columbia Pictures		2.98
Snoopy And The Peanuts Gang		2.75
MTV		2.71
Boeing		2.70
BBC		2.36
Spotify Music		2.29
Kodak		2.16
Pizza Lover		2.14
HBO		2.13
Cafecito		2.10
Lego		2.08
Guinness		2.07
Versace		2.07
AMC		2.06
Tiffany		1.99
Dolce & Gabbana		1.96
Vogue		1.95
Pantone Inc		1.95
Tomorrowland		1.84
Aperol		1.83
Polaroid		1.82
Heineken		1.82
Paramount Pictures		1.78
Hermès		1.71
Armani		1.71
Star Wars		1.69
Universal		1.65
Lush		1.61
Fiat		1.58
Showtime		1.55
Nintendo		1.53
Land Rover		1.52
Pixar		1.51
Ray-Ban		1.49
Huawei		1.48
Microsoft		1.47
Chrysler		1.46
National Geographic		1.46
Pepsi		1.45
Sephora		1.45
Yves Saint Laurent		1.42
Beats Electronics		1.41
Red Bull		1.40