Diddy

Diddy — pop artist from US.

Born in Harlem in 1969, Sean Combs, also known as Puff Daddy and later as Diddy, established himself as a prominent figure in the hip-hop industry. He founded…

Influence: 69.68% Fanbase: 61.13% Trending: 73.96% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 21.65% • Very Strong

As of 2025-10-01

22,848,870

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:25 UTC

Genres

popdance pophip pophip-hop & raphip hoppop raprapeast coast hip hophip-hop/rapcontemporary hip hop

Biography

Born in Harlem in 1969, Sean Combs, also known as Puff Daddy and later as Diddy, established himself as a prominent figure in the hip-hop industry. He founded Bad Boy Entertainment, producing successful albums for artists like the Notorious B.I.G., Faith Evans, and 112. Combs' career was marked by both critical acclaim and controversy, including a highly publicized feud with Death Row Records in the mid-1990s.

Combs' entrepreneurial spirit led him to create a multi-million-dollar empire in the music industry. Despite facing legal issues and personal controversies, he continued to release music under various aliases, collaborate with other artists, and expand his brand through ventures like reality television and his music television channel, Revolt. Combs remains a significant figure in the music world, with a career spanning decades and a legacy that continues to influence the industry.

Top Brand Affinities

Report Date: 2025-10-01

Diddy speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, CHINA. Composition is heavily male (75%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (18,000,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near True Religion, Live Nation, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Diddy score 1.82% — Moderate bucket.

Brand: True ReligionBrand: Live NationBrand: Amazon Music

Followers:22,848,870

Engagements:415,640

Rate:1.8%

Posts:225

Avg Likes:374,441

Avg Comments:36,201

Avg Views:18,596,588

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,848,870 · Engagements 415,640 · Rate 1.8% Posts 225 · Views 18,596,588 · Avg Likes 374,441 · Avg Comments 36,201 · Avg Views 18,596,588	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 42% 35-44: 10% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (42%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (36%) BRAZIL (8%) CHINA (7%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (36%), BRAZIL (8%), CHINA (7%)
Platform Engagement	Instagram: 248,419 avg likes/post · Tiktok: 18,000,000 avg views/post · Youtube: 596,588 avg views/post	Best reach: Tiktok 18,000,000 avg views; best engagement: Instagram 248,419 avg likes

Top Brand Affinities

True Religion

Score: 21.65

Live Nation

Score: 20.47

Amazon Music

Score: 11.31

Pro Tools

Score: 8.57

New Era

Score: 7.66

Maybach

Score: 7.29

Steve Madden

Score: 7.02

Champion

Score: 6.85

Hennessy

Score: 6.72

Alexander McQueen

Score: 6.71

iHeartRadio Music Awards

Score: 6.66

NBC

Score: 5.74

Brand	Category	Score
True Religion		21.65
Live Nation		20.47
Amazon Music		11.31
Pro Tools		8.57
New Era		7.66
Maybach		7.29
Steve Madden		7.02
Champion		6.85
Hennessy		6.72
Alexander McQueen		6.71
iHeartRadio Music Awards		6.66
NBC		5.74
Kodak		5.20
ESPN		5.11
NORDSTROM		4.61
CNN		4.48
MTV		4.38
FedEx		4.34
FashionNova		4.18
Dolce & Gabbana		4.03
BALMAIN		3.92
Fendi		3.89
Christian Louboutin		3.83
SoundCloud		3.80
ABC		3.78
Verizon		3.77
Versace		3.59
Beats Electronics		3.45
NBA		3.37
Rolls-Royce		3.32
Los Angeles Lakers		3.28
Barber Shop Connect		3.20
Stüssy		3.15
Warner Bros		3.14
NFL		3.09
Paramount Pictures		3.06
Matrix		3.06
Sneakerhead		3.04
Coachella		2.98
Urban Outfitters		2.94
Timberland		2.78
Philips		2.76
TOM FORD		2.75
Carhartt		2.67
Babybump		2.50
Gucci		2.41
Polo Ralph Lauren		2.38
Gymshark		2.31
Fenty beauty		2.19
Louis Vuitton		2.12