Diamond Platnumz Brand Affinity ranks highest Airtel at 24.51% . Very Strong. Score DMDB 69.49% | Fanbase 70.57%

Diamond Platnumz — pop artist from TZ.

Diamond Platnumz, born Naseeb Abdul Juma near Dar es Salaam, is a Tanzanian artist known for his "bongo flava" hits such as "Number One" and "Kamwambie." He…

Diamond Platnumz

Superstar

Country: TZ | Gender: male | Artist ID: 11e81bd0-ec07-f306-bef8-a0369fe50396

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Genres

popafropoptanzanian poppopmainstream popafricanazontobeatsbongo flavaother african musicsoukous

Influential: 69.49% Fanbase: 70.57% Trending: 68.95%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 24.51% • Very Strong

As of 2025-09-09

38,470,164

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.49% | Fanbase 70.57% | Trending 68.95% | CAREER STAGE: SUPERSTAR

Biography

Diamond Platnumz, born Naseeb Abdul Juma near Dar es Salaam, is a Tanzanian artist known for his "bongo flava" hits such as "Number One" and "Kamwambie." He blends various genres including hip-hop, reggae, R&B, Afro-beat, dancehall, taarab, and dansi in his energetic dance tracks. His career took off with the release of his debut single "Kamwambie" in 2010, followed by his albums "Kamwambie" and "Lala Salama."

Diamond Platnumz is one of Tanzania's highest-paid musicians and has received multiple accolades, including seven wins at the 2014 Tanzania Music Awards. His collaboration with Nigerian duo P-Square on "Kidogo" in 2016 further solidified his success in the music industry.

Report Date: 2025-09-09

Diamond Platnumz stands out with 25-34 & 18-24 audiences across KENYA, UNITED STATES, TANZANIA. The profile is heavily male (71%), and content lands hardest on Tiktok, where posts average 2,000,000 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Airtel, Palm Angels, CNN, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Diamond Platnumz a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Diamond Platnumz score 0.71% — Low bucket.

Brand: AirtelBrand: Palm AngelsBrand: CNN

Followers:38,470,164

Engagements:272,488

Rate:0.7%

Posts:10,260

Avg Likes:255,544

Avg Comments:4,912

Avg Views:2,043,791

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 38,470,164 · Engagements 272,488 · Rate 0.7% Posts 10,260 · Views 2,043,791 · Avg Likes 255,544 · Avg Comments 4,912 · Avg Views 2,043,791	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	KENYA (29%) UNITED STATES (15%) TANZANIA (14%) FRANCE (7%) CONGO - KINSHASA (6%)	Top regions: KENYA (29%), UNITED STATES (15%), TANZANIA (14%)
Platform Engagement	Instagram: 72,918 avg likes/post · Tiktok: 2,000,000 avg views/post · Youtube: 43,791 avg views/post	Best reach: Tiktok 2,000,000 avg views; best engagement: Tiktok 181,100 avg likes

Top Brand Affinities

Airtel

Score: 24.51

Palm Angels

Score: 12.47

CNN

Score: 5.69

Pioneer

Score: 5.42

Champion

Score: 5.09

Nice Kicks

Score: 4.89

BALMAIN

Score: 4.61

Hennessy

Score: 4.46

KENZO

Score: 3.93

FashionNova

Score: 3.55

Bajaj

Score: 3.40

MTV

Score: 3.33

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Top Brand Affinities

Brand	Category	Score
Airtel		24.51
Palm Angels		12.47
CNN		5.69
Pioneer		5.42
Champion		5.09
Nice Kicks		4.89
BALMAIN		4.61
Hennessy		4.46
KENZO		3.93
FashionNova		3.55
Bajaj		3.40
MTV		3.33
Fenty beauty		3.26
Rolls-Royce		3.17
ASOS		2.78
Timberland		2.74
NBC		2.44
Versace		2.41
Nokia		2.33
GIVENCHY		2.33
Pepsi		2.32
Calvin Klein		2.20
Fendi		2.15
BBC		2.05
Paramount Pictures		2.04
Louis Vuitton		2.04
Gymshark		2.03
Lacoste		1.97
Land Rover		1.96
Polo Ralph Lauren		1.94
Vogue		1.93
Bugatti		1.90
Gucci		1.84
Dolce & Gabbana		1.84
New Balance		1.75
Puma		1.65
Sneakerhead		1.63
Balenciaga		1.61
SoundCloud		1.58
NBA		1.58
Samsung Group		1.58
H&M		1.50
Los Angeles Lakers		1.47
The North Face		1.46
Bershka		1.40
Microsoft		1.31
Coca-Cola		1.31
Burberry		1.29
shein		1.28
Spotify Music		1.22