Dhvani Bhanushali Brand Affinity ranks highest Maruti at 7.70% . Very Strong. Score DMDB 56.47% | Fanbase 63.58%

Dhvani Bhanushali — pop artist from IN.

Indian pop singer Dhvani Bhanushali began her professional singing career in 2018. Known for hits such as "Leja Re" and "Vaaste," she gained recognition as…

Dhvani Bhanushali

Established

Country: IN | Gender: female | Artist ID: 2545cad6-c1bb-11e8-abe0-525400009efb

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Genres

popdesi poppopasianfilmimodern bollywoodbollywoodothersworldwide

Influential: 56.47% Fanbase: 63.58% Trending: 52.92%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 7.70% • Very Strong

As of 2025-09-09

10,928,314

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.47% | Fanbase 63.58% | Trending 52.92% | CAREER STAGE: MID_LEVEL

Biography

Indian pop singer Dhvani Bhanushali began her professional singing career in 2018. Known for hits such as "Leja Re" and "Vaaste," she gained recognition as India's youngest popstar. In 2019, her single "Vaaste" surpassed 1 billion views on YouTube, earning her a spot in the Top 10 YouTube Rewind list. With a social media following exceeding 15 million, Dhvani achieved the milestone of being the only Indian artist to reach the Global list of Fastest 1 Billion views on YouTube by 2020. Her success extends to film songs like "Dilbar," "Psycho Saiyaan," and "Duniya," which have charted on platforms such as Billboard and BBC Music. In 2021, Dhvani was featured on a Spotify Equals Times Square hoarding for her single "Dynamite."

Report Date: 2025-09-09

Dhvani Bhanushali resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, BANGLADESH, PAKISTAN. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 17,870 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Maruti, PlayerUnknown's Battlegrounds, Mahindra maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dhvani Bhanushali score 0.49% — Low bucket.

Brand: MarutiBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:10,928,314

Engagements:53,455

Rate:0.5%

Posts:1,544

Avg Likes:53,428

Avg Comments:279

Avg Views:17,870

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,928,314 · Engagements 53,455 · Rate 0.5% Posts 1,544 · Views 17,870 · Avg Likes 53,428 · Avg Comments 279 · Avg Views 17,870	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	INDIA (73%) BANGLADESH (11%) PAKISTAN (4%) UNITED STATES (3%) NEPAL (3%)	Top regions: INDIA (73%), BANGLADESH (11%), PAKISTAN (4%)
Platform Engagement	Instagram: 52,212 avg likes/post · Youtube: 17,870 avg views/post	Best reach: Youtube 17,870 avg views; best engagement: Instagram 52,212 avg likes

Top Brand Affinities

Maruti

Score: 7.70

PlayerUnknown's Battlegrounds

Score: 7.07

Mahindra

Score: 6.84

Bajaj

Score: 4.67

KTM

Score: 4.06

Snapseed

Score: 3.87

Prismacolor

Score: 3.05

musical.ly

Score: 2.90

MTV

Score: 2.44

Levi's

Score: 2.20

Travelgram

Score: 2.19

Canon

Score: 2.09

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Top Brand Affinities

Brand	Category	Score
Maruti		7.70
PlayerUnknown's Battlegrounds		7.07
Mahindra		6.84
Bajaj		4.67
KTM		4.06
Snapseed		3.87
Prismacolor		3.05
musical.ly		2.90
MTV		2.44
Levi's		2.20
Travelgram		2.19
Canon		2.09
Nikon		2.01
National Geographic		1.84
Xiaomi		1.80
Ray-Ban		1.77
Jaguar		1.77
KFC		1.76
Adobe		1.75
FashionNova		1.69
Land Rover		1.43
Forever 21		1.43
WWE		1.36
Yamaha		1.29
Puma		1.27
Supreme		1.26
Samsung Group		1.19
Sony		1.18
shein		1.17
Hyundai		1.15
SheInside		1.13
McDonald's		1.13
Apple		1.12
Beats Electronics		1.10
Pepsi		1.09
Marvel Entertainment		1.07
Tommy Hilfiger		1.05
Suzuki		1.01
Huda Beauty		0.96
Lamborghini		0.92
Rolex		0.91
H&M		0.84
Coca-Cola		0.70
SoundCloud		0.69
Chevrolet		0.68
Mercedes-Benz		0.67
Ferrari		0.66
Toyota		0.63
Zara		0.63
BMW		0.62