De'Wayne Jackson

De'Wayne Jackson — hip-hop & rap artist from US.

DE'WAYNE, a bold Alternative Rock Singer from Houston, Texas, channels his lifelong appetite for risk-taking into his genre-blending music. His dynamic sound…

Influence: 50.80% Fanbase: 21.53% Trending: 65.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 27.83% • Very Strong

As of 2025-08-21

94,736

Social Media Followers

As of 2025-08-21

00:00:00

Hours Airplay

2025-10-08 18:40:53 UTC

Genres

hip-hop & raphip-hop/raphip hop

Biography

DE'WAYNE, a bold Alternative Rock Singer from Houston, Texas, channels his lifelong appetite for risk-taking into his genre-blending music. His dynamic sound fuses rock, soul, and pop, challenging the notion of musical boundaries and encouraging listeners to break free from constraints. With a mission to redefine contemporary music, DE'WAYNE's raw and eclectic style is making waves in the industry, showcasing a fearless approach to creativity and self-expression.

Top Brand Affinities

Report Date: 2025-08-21

De'Wayne Jackson cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, MEXICO. A male-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 551 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Arctic Fox hair Color, Live Nation, Hot Topic, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist De'Wayne Jackson score 0.89% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Live NationBrand: Hot Topic

Followers:94,736

Engagements:840

Rate:0.9%

Posts:253

Avg Likes:838

Avg Comments:110

Avg Views:551

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 94,736 · Engagements 840 · Rate 0.9% Posts 253 · Views 551 · Avg Likes 838 · Avg Comments 110 · Avg Views 551	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (61%) UNITED KINGDOM (9%) MEXICO (3%) BRAZIL (2%) CANADA (2%)	Top regions: UNITED STATES (61%), UNITED KINGDOM (9%), MEXICO (3%)
Platform Engagement	Instagram: 800 avg likes/post · Youtube: 551 avg views/post	Best reach: Youtube 551 avg views; best engagement: Instagram 800 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 27.83

Live Nation

Score: 23.48

Hot Topic

Score: 22.64

Pro Tools

Score: 11.65

Houston Livestock Show and Rodeo

Score: 10.78

HBO Max

Score: 10.52

Amazon Music

Score: 10.13

Monster High

Score: 8.80

Vivienne Westwood

Score: 7.91

SoundCloud

Score: 6.72

Ableton

Score: 6.46

iHeartRadio Music Awards

Score: 6.20

Brand	Category	Score
Arctic Fox hair Color		27.83
Live Nation		23.48
Hot Topic		22.64
Pro Tools		11.65
Houston Livestock Show and Rodeo		10.78
HBO Max		10.52
Amazon Music		10.13
Monster High		8.80
Vivienne Westwood		7.91
SoundCloud		6.72
Ableton		6.46
iHeartRadio Music Awards		6.20
Cartoon Network		5.81
Spotify Music		5.53
MTV		5.32
Dr. Martens		5.28
Power Rangers		5.28
ULTA Beauty		5.19
Steve Madden		4.90
Coachella		4.78
Verizon		4.72
Beats Electronics		4.62
Urban Outfitters		4.36
Mortal Kombat		4.32
Lollapalooza		4.31
Kickstarter		4.14
Taco Bell		3.91
Kodak		3.78
ESPN		3.71
Final Fantasy		3.56
NBC		3.53
Walmart		3.45
Nickelodeon		3.38
Showtime		3.38
Chrysler		3.29
Heinz		3.19
Summit Entertainment		3.18
Vans		3.13
The Witcher		3.01
Monster Beverage		3.00
Pepsi		2.95
Prismacolor		2.92
Columbia Pictures		2.89
CBS		2.82
Polaroid		2.77
Sephora		2.77
Fenty beauty		2.73
ASOS		2.71
Forever 21		2.69
AMC		2.67