Devi Sri Prasad

Devi Sri Prasad — asian artist from IN.

Gandham Sriprasad, professionally known as Devi Sri Prasad (DSP), is an Indian composer, singer, and lyricist born on August 2, 1979. He is recognized for his…

Influence: 69.11% Fanbase: 68.01% Trending: 69.66% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Infosys • 37.47% • Very Strong

As of 2025-11-01

1,409,233

Social Media Followers

As of 2025-11-01

00:00:00

Hours Airplay

2025-11-07 00:47:57 UTC

Genres

asianfilmitollywoodtelugu

Biography

Gandham Sriprasad, professionally known as Devi Sri Prasad (DSP), is an Indian composer, singer, and lyricist born on August 2, 1979. He is recognized for his contributions to Telugu and Tamil cinema, having received accolades including a National Film Award, a Nandi Award, ten Filmfare Awards, seven SIIMA Awards, and five CineMAA Awards. With a career spanning over 21 years, Devi has worked on over 100 films since his debut in 1997 with the studio album Dance Party. His breakthrough came in 2001 with the soundtrack of Anandam in Tollywood, followed by his Tamil debut in the same year with the film Badri, where he composed the score and sang two songs. In addition to his music career, Devi also showcased his choreography skills in the 2015 film Kumari 21F.

Top Brand Affinities

Report Date: 2025-11-01

Devi Sri Prasad resonates most with 25-34 & 35-44 audiences and shows durable presence in INDIA, UNITED STATES, BANGLADESH. With a heavily male (89%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (20,869 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Infosys, PlayerUnknown's Battlegrounds, Mahindra makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Devi Sri Prasad score 1.79% — Moderate bucket.

Brand: InfosysBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:1,409,233

Engagements:25,214

Rate:1.8%

Posts:1,166

Avg Likes:25,194

Avg Comments:52

Avg Views:20,869

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,409,233 · Engagements 25,214 · Rate 1.8% Posts 1,166 · Views 20,869 · Avg Likes 25,194 · Avg Comments 52 · Avg Views 20,869	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 70% 35-44: 15% 18-24: 12% 45-64: 3%	Largest: 25-34 (70%); next: 35-44 (15%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	INDIA (92%) UNITED STATES (2%) BANGLADESH (1%) MALAYSIA (1%) UNITED ARAB EMIRATES (1%)	Top regions: INDIA (92%), UNITED STATES (2%), BANGLADESH (1%)
Platform Engagement	Instagram: 24,768 avg likes/post · Youtube: 20,869 avg views/post	Best reach: Youtube 20,869 avg views; best engagement: Instagram 24,768 avg likes

Top Brand Affinities

Infosys

Score: 37.47

PlayerUnknown's Battlegrounds

Score: 8.25

Mahindra

Score: 7.63

Maserati

Score: 6.08

Snapseed

Score: 5.96

Bajaj

Score: 5.52

Selfiegram

Score: 5.22

Motorola

Score: 4.17

KTM

Score: 3.39

KFC

Score: 3.03

musical.ly

Score: 2.57

Ducati

Score: 2.49

Brand	Category	Score
Infosys		37.47
PlayerUnknown's Battlegrounds		8.25
Mahindra		7.63
Maserati		6.08
Snapseed		5.96
Bajaj		5.52
Selfiegram		5.22
Motorola		4.17
KTM		3.39
KFC		3.03
musical.ly		2.57
Ducati		2.49
Nikon		2.13
Canon		1.91
National Geographic		1.89
Travelgram		1.71
Beats Electronics		1.50
Yamaha		1.49
Marvel Entertainment		1.44
Xiaomi		1.27
Puma		1.16
Rolex		1.06
Samsung Group		1.05
Reebok		1.01
Hyundai		1.00
Harley-Davidson		0.99
McDonald's		0.97
Levi's		0.95
Apple		0.95
Lamborghini		0.93
Sony		0.92
Marvel		0.89
H&M		0.82
IKEA		0.81
Mercedes-Benz		0.81
Adobe		0.79
Ray-Ban		0.76
GoPro		0.67
Suzuki		0.62
HBO		0.59
Ferrari		0.57
Honda		0.56
Netflix		0.55
DC Entertainment		0.54
Audi		0.52
Amazon		0.52
Coca-Cola		0.51
WWE		0.50
Chevrolet		0.49
Zara		0.47