Destroy Lonely Brand Affinity ranks highest Maison Margiela at 50.07% . Very Strong. Score DMDB 63.86% | Fanbase 54.63%

Destroy Lonely — hip-hop & rap artist from US.

Atlanta rapper Destroy Lonely is known for his rapid-fire delivery over atmospheric trap beats. Since the late 2010s, he has released a series of mixtapes and…

Destroy Lonely

Recognizable

Country: US | Gender: male | Artist ID: 58e80318-4667-11ea-8110-549f35141000

Find Artist

Genres

hip-hop & raphip-hop/rapunderground hip hopvapor traphip hoptrap

Influential: 63.86% Fanbase: 54.63% Trending: 68.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Margiela • 50.07% • Very Strong

As of 2025-09-09

2,442,900

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.86% | Fanbase 54.63% | Trending 68.48% | CAREER STAGE: MAINSTREAM

Biography

Atlanta rapper Destroy Lonely is known for his rapid-fire delivery over atmospheric trap beats. Since the late 2010s, he has released a series of mixtapes and EPs, with his 2019 single "Bane" gaining viral success two years after its initial release. Signing with Playboi Carti's Opium imprint, he dropped the mixtape No Stylist in 2022, followed by his official debut album, If Looks Could Kill, in 2023. Destroy Lonely has collaborated with artists like PinkPantheress and Quavo, and his 2024 album, LOVE LASTS FOREVER, reached the Top Ten on the Billboard 200.

Bobby Sandimanie III, son of rapper I-20 and with ties to Ludacris through his father's collaborations, began his music career by self-teaching audio production and uploading tracks to SoundCloud in 2015. Growing up touring with his father, he immersed himself in the Atlanta rap scene, eventually releasing solo projects like Darkhorse and Forever, ILY. After gaining traction with the viral hit "Bane," Destroy Lonely signed with Opium and continued to build his discography with successful releases like No Stylist and If Looks Could Kill, leading up to his chart-topping album LOVE LASTS FOREVER in 2024.

Report Date: 2025-09-09

Destroy Lonely indexes high with fans in the 18-24 range in UNITED STATES, POLAND, RUSSIA. The skew is heavily male (81%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 65,850 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Maison Margiela, Palm Angels, True Religion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Destroy Lonely when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Destroy Lonely score 12.51% — Very Strong bucket.

Brand: Maison MargielaBrand: Palm AngelsBrand: True Religion

Followers:2,442,900

Engagements:305,664

Rate:12.5%

Posts:116

Avg Likes:305,531

Avg Comments:4,699

Avg Views:65,850

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,442,900 · Engagements 305,664 · Rate 12.5% Posts 116 · Views 65,850 · Avg Likes 305,531 · Avg Comments 4,699 · Avg Views 65,850	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (45%) POLAND (9%) RUSSIA (5%) BRAZIL (4%) CANADA (4%)	Top regions: UNITED STATES (45%), POLAND (9%), RUSSIA (5%)
Platform Engagement	Instagram: 303,647 avg likes/post · Tiktok: 0 avg views/post · Youtube: 65,850 avg views/post	Best reach: Youtube 65,850 avg views; best engagement: Instagram 303,647 avg likes

Top Brand Affinities

Maison Margiela

Score: 50.07

Palm Angels

Score: 48.69

True Religion

Score: 46.71

Arc'teryx

Score: 42.50

Vivienne Westwood

Score: 37.80

Adidas Y-3

Score: 35.08

Jean Paul Gaultier

Score: 30.01

SoundCloud

Score: 21.33

Acne Studios

Score: 19.78

Marni

Score: 17.13

Stone Island

Score: 16.16

Supreme

Score: 16.03

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Maison Margiela		50.07
Palm Angels		48.69
True Religion		46.71
Arc'teryx		42.50
Vivienne Westwood		37.80
Adidas Y-3		35.08
Jean Paul Gaultier		30.01
SoundCloud		21.33
Acne Studios		19.78
Marni		17.13
Stone Island		16.16
Supreme		16.03
Moncler		14.66
Alexander McQueen		12.61
Balenciaga		12.43
Champion		12.11
Alexander Wang		11.03
Stüssy		10.93
Ableton		8.86
Beats Electronics		8.62
Kappa		8.07
Yves Saint Laurent		8.01
Carhartt		7.64
Lanvin		7.55
JACQUEMUS		6.95
GIVENCHY		6.70
Prada		6.70
BALMAIN		6.60
Polo Ralph Lauren		6.59
Kodak		5.93
Dolce & Gabbana		5.14
Louis Vuitton		5.14
The North Face		5.07
Coach		4.65
Hennessy		4.41
UGG		4.35
Spotify Music		4.14
Christian Dior		3.96
Versace		3.93
Timberland		3.82
Cartier		3.61
Fendi		3.44
ASOS		3.25
Sprite		3.24
Burberry		3.23
Vans		3.09
Gucci		3.07
Marc Jacobs		3.05
Dr. Martens		3.03
Urban Outfitters		2.96