
Descendants
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
294,463
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 15:07:36 UTC
Genres
Biography
The band's "lost" pre-Milo Goes to College album, titled "9th & Walnut," features songs written during their early days, including tracks from when Navetta was just 14 years old. Recorded in the same location as their first practices, the project allowed Descendents to effortlessly revisit their roots and recapture the raw energy of their inception, showcasing a nostalgic return to their original sound and camaraderie.
Descendants cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, BRAZIL, INDONESIA. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 3,129 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Fred Perry, Volcom, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 294,463 · Engagements 3,129 · Rate 1.1% Posts 816 · Views 0 · Avg Likes 3,129 · Avg Comments 24 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 43% 35-44: 27% 18-24: 18% 45-64: 9% |
Largest: 25-34 (43%); next: 35-44 (27%) |
Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
Top Countries |
UNITED STATES (50%) BRAZIL (7%) INDONESIA (5%) UNITED KINGDOM (4%) CANADA (4%) |
Top regions: UNITED STATES (50%), BRAZIL (7%), INDONESIA (5%) |
Platform Engagement | Instagram: 3,129 avg likes/post | best engagement: Instagram 3,129 avg likes |
Top Brand Affinities
Ampeg
Fred Perry
Volcom
Hot Topic
Jameson
DeLorean Motor Company
Coors
Columbia Pictures
Pilsner Urquell
Dr. Martens
Vans
Spotify Music
Brand | Category | Score |
---|---|---|
Ampeg | 47.92 | |
Fred Perry | 15.34 | |
Volcom | 9.81 | |
Hot Topic | 8.75 | |
Jameson | 8.32 | |
DeLorean Motor Company | 7.24 | |
Coors | 7.05 | |
Columbia Pictures | 7.01 | |
Pilsner Urquell | 6.47 | |
Dr. Martens | 6.25 | |
Vans | 5.70 | |
Spotify Music | 5.61 | |
Taco Bell | 5.52 | |
MATTEL | 5.30 | |
NHL | 5.19 | |
Lollapalooza | 4.92 | |
Comedy Central | 4.84 | |
Budweiser | 4.83 | |
Nixon | 4.68 | |
Nickelodeon | 4.64 | |
Kickstarter | 4.50 | |
Hurley | 4.34 | |
Hot Wheels | 4.15 | |
Sega | 4.13 | |
Monster Beverage | 3.99 | |
Star Wars | 3.92 | |
Guinness | 3.87 | |
Fallout | 3.82 | |
eBay | 3.78 | |
Cartoon Network | 3.54 | |
WWE | 3.48 | |
Cadillac | 3.43 | |
Showtime | 3.37 | |
Mortal Kombat | 3.36 | |
Nintendo | 3.34 | |
MTV | 3.16 | |
Paramount Pictures | 3.15 | |
AMC | 2.94 | |
Carhartt | 2.85 | |
Stüssy | 2.62 | |
Harley-Davidson | 2.54 | |
Pepsi | 2.47 | |
Warner Bros | 2.43 | |
SoundCloud | 2.40 | |
Ubisoft | 2.38 | |
Transformers | 2.35 | |
Jack Daniels | 2.31 | |
Busch | 2.29 | |
NFL | 2.23 | |
Los Angeles Lakers | 2.21 |
Official Profiles
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LoginArtist: Descendants
The map shows every radio station that aired Descendants today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 1,755,244
PLATFORM | TOTAL | % | |
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957,449 | 54.55% |
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739,432 | 42.13% |
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58,363 | 3.33% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 17:45:04 | That's the Breaks | Faction Punk | Washington, D.C., US | 42 |
2025-08-22 12:43:29 | Nightage | Faction Punk | Washington, D.C., US | 142 |
2025-08-22 08:56:45 | Suburban Home | Faction Punk | Washington, D.C., US | 100 |
2025-08-22 06:01:48 | Suburban Home | CJUM-FM UMFM | Winnipeg, CA | 4 |
2025-08-22 00:08:01 | Suburban Home | Faction Punk | Washington, D.C., US | 100 |
Popularity (2025-10-07)
Platform | % |
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No data. |