Derrick Carter

Derrick Carter — electronic artist from US.

Derrick Carter, a key figure in the '90s Chicago house music scene, started DJing at nine years old and released his debut single "Love Me Right" in 1987.…

Influence: 48.95% Fanbase: 22.48% Trending: 62.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 149.26% • Very Strong

As of 2025-08-22

61,439

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:43:46 UTC

Genres

electronicdancedeep housechicago house

Biography

Derrick Carter, a key figure in the '90s Chicago house music scene, started DJing at nine years old and released his debut single "Love Me Right" in 1987. Despite the fading of the Chicago house scene, Carter continued to make music and collaborated with labels like Relief and Radikal Fear for a comeback in the mid-'90s. He has released several singles and mix albums, founded labels, and worked with artists like Tortoise on remixes.

Carter's career has been marked by his involvement in the Chicago house music resurgence of the '90s, with a focus on singles, mix albums, and collaborations with notable labels and artists. His contributions to the scene include founding labels, remixing tracks for other musicians, and working with live bands, showcasing his versatility and impact on the genre.

Top Brand Affinities

Report Date: 2025-08-22

Derrick Carter is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, SPAIN. The audience is heavily male (72%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (467 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Derrick Carter score 0.76% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: MOOG

Followers:61,439

Engagements:467

Rate:0.8%

Posts:3,399

Avg Likes:467

Avg Comments:18

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,439 · Engagements 467 · Rate 0.8% Posts 3,399 · Views 0 · Avg Likes 467 · Avg Comments 18 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 34% 45-64: 14% 18-24: 10%	Largest: 25-34 (40%); next: 35-44 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (19%) SPAIN (4%) AUSTRALIA (4%) ITALY (3%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (19%), SPAIN (4%)
Platform Engagement	Instagram: 467 avg likes/post	best engagement: Instagram 467 avg likes

Top Brand Affinities

Mixcloud

Score: 149.26

Pioneer

Score: 66.50

MOOG

Score: 64.37

Ableton

Score: 47.50

Akai

Score: 40.61

Sennheiser

Score: 19.30

SoundCloud

Score: 18.80

Trancefamily

Score: 17.17

Grindr

Score: 15.80

Amazon Music

Score: 12.18

Tomorrowland

Score: 11.54

Pro Tools

Score: 8.79

Brand	Category	Score
Mixcloud		149.26
Pioneer		66.50
MOOG		64.37
Ableton		47.50
Akai		40.61
Sennheiser		19.30
SoundCloud		18.80
Trancefamily		17.17
Grindr		15.80
Amazon Music		12.18
Tomorrowland		11.54
Pro Tools		8.79
Vauxhall		8.55
Beats Electronics		8.55
Lollapalooza		8.17
Coachella		7.16
Jameson		6.14
Garnier		6.01
Spotify Music		5.77
Stüssy		5.76
Alexander McQueen		4.49
Hurley		4.30
Carhartt		4.17
Warner Bros		4.10
Oculus		4.05
Emporium		4.02
Leica		3.83
Campari		3.78
Showtime		3.42
MTV		3.41
Aperol		3.39
Summit Entertainment		3.34
Uber		3.26
Guinness		3.15
Columbia Pictures		3.12
Paramount Pictures		3.10
Sneakerhead		2.75
Tinder		2.64
BBC		2.61
Kodak		2.59
Heineken		2.56
Dr. Martens		2.45
Martini		2.44
Airbnb		2.41
ASOS		2.36
Red Bull		2.30
Lululemon Athletica		2.28
Lush		2.18
Vogue		2.09
Budweiser		2.09