Dermot Kennedy Brand Affinity ranks highest Guinness at 8.37% . Very Strong. Score DMDB 66.95% | Fanbase 56.81%

Dermot Kennedy — pop artist from IE.

Irish singer-songwriter Dermot Kennedy has garnered 4 billion streams across various platforms and achieved the best-selling debut album in Ireland of this…

Dermot Kennedy

Recognizable

Country: IE | Gender: male | Artist ID: 11e81bc8-fc21-b3c4-b9f5-a0369fe50396

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Genres

poppopirish popmainstream popfolk & traditionalfolk-popsinger/songwriter

Influential: 66.95% Fanbase: 56.81% Trending: 72.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Guinness • 8.37% • Very Strong

As of 2025-09-09

2,421,491

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.95% | Fanbase 56.81% | Trending 72.01% | CAREER STAGE: MAINSTREAM

Biography

Irish singer-songwriter Dermot Kennedy has garnered 4 billion streams across various platforms and achieved the best-selling debut album in Ireland of this millennium with 'Without Fear.' He is a platinum-selling artist in over 12 countries and released his acclaimed sophomore album, 'Sonder,' in the autumn of 2022. Dermot's 2023 "Sonder Tour" included headlining performances at prestigious venues such as Madison Square Garden and the O2 Arena, following his appearance at the All Points East Festival in London.

Dermot Kennedy has shared the stage with fellow musicians like Niall Horan, Noah Kahan, and Zach Bryan, showcasing his journey from busking on the streets of Ireland to performing in stadiums worldwide. Known for his poetic and authentic artistry, Dermot has garnered praise from artists like Taylor Swift and Shawn Mendes for his emotional connection with audiences. His latest EP, 'I've told the trees everything,' reflects a personal and introspective direction in his music, drawing inspiration from the trees that have been a constant presence throughout his life.

Report Date: 2025-09-09

Dermot Kennedy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, IRELAND. With a female-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 269,750 avg views per post; Instagram adds dependable engagement depth. Overlap with Guinness, River Island, boohoo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Dermot Kennedy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dermot Kennedy score 1.81% — Moderate bucket.

Brand: GuinnessBrand: River IslandBrand: boohoo

Followers:2,421,491

Engagements:43,829

Rate:1.8%

Posts:2,774

Avg Likes:40,825

Avg Comments:591

Avg Views:276,684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,421,491 · Engagements 43,829 · Rate 1.8% Posts 2,774 · Views 276,684 · Avg Likes 40,825 · Avg Comments 591 · Avg Views 276,684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 11% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (14%) IRELAND (6%) BRAZIL (6%) GERMANY (4%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (14%), IRELAND (6%)
Platform Engagement	Instagram: 27,350 avg likes/post · Tiktok: 269,750 avg views/post · Youtube: 6,934 avg views/post	Best reach: Tiktok 269,750 avg views; best engagement: Instagram 27,350 avg likes

Top Brand Affinities

Guinness

Score: 8.37

River Island

Score: 8.05

boohoo

Score: 7.84

New Line Cinema

Score: 6.31

MISSGUIDED

Score: 6.28

Free People

Score: 6.08

Gillette

Score: 5.95

Carlsberg

Score: 5.84

Lululemon Athletica

Score: 5.65

Ryanair

Score: 5.46

Coors

Score: 5.33

Anthropologie

Score: 5.23

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Top Brand Affinities

Brand	Category	Score
Guinness		8.37
River Island		8.05
boohoo		7.84
New Line Cinema		6.31
MISSGUIDED		6.28
Free People		6.08
Gillette		5.95
Carlsberg		5.84
Lululemon Athletica		5.65
Ryanair		5.46
Coors		5.33
Anthropologie		5.23
ASOS		4.91
Myprotein		4.91
Steve Madden		4.87
American Eagle		4.62
Showtime		4.61
Primark		4.22
Urban Outfitters		4.05
Lollapalooza		3.91
Baileys		3.69
Abercrombie & Fitch		3.63
Verizon		3.51
Sunnies Studios		3.48
Coachella		3.43
Topshop		3.42
Tesco		3.40
Carhartt		2.94
Harrods		2.92
Aperol		2.90
Dr. Martens		2.83
Pull&Bear		2.73
Kylie Cosmetics		2.67
Stradivarius		2.66
Polaroid		2.65
NHL		2.65
Tinder		2.63
Lush		2.62
Gymshark		2.57
Budweiser		2.54
Target		2.53
Airbnb		2.52
Busch		2.43
Spotify Music		2.42
Geocaching		2.40
Paramount Pictures		2.32
The North Face		2.25
Tomorrowland		2.14
Chrysler		2.06
Fenty beauty		2.00