Derez De'Shon

Derez De'Shon — hip-hop & rap artist from US.

Derez De'Shon quietly rose to underground urban artist stardom with the massive success of his debut Billboard hit "Hardaway" from the 2018 album Pain,…

Influence: 59.74% Fanbase: 38.52% Trending: 70.34% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 98.05% • Very Strong

As of 2025-09-09

1,175,011

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 18:36:42 UTC

Genres

hip-hop & raptraphouston raphip-hop/rapmemphis hip hopatl trap

Biography

Derez De'Shon quietly rose to underground urban artist stardom with the massive success of his debut Billboard hit "Hardaway" from the 2018 album Pain, featuring notable remixes with 2 Chainz, DJ Envy, and Yo Gotti. His influence has resonated with a new generation of artists like Lil Tjay, Rod Wave, and A Boogie, earning him the title of the Godfather of the Pain-Rap movement. De'Shon's subsequent albums Pain 2 & Pain 3 continued his chart-topping success, boasting collaborations with industry heavyweights like Lil Baby, Russ, and Lil Durk, while being produced by London On Da Track and Southside.

Under a distribution deal with Venice Innovation Labs owned by music mogul Troy Carter, Derez De'Shon has kept his momentum going with the release of four new singles in 2021, including “In My Feelings” and “Residue” featuring Money Mu. These tracks set the stage for his upcoming project "Bigger than me," scheduled to drop on November 4th, 2022.

Top Brand Affinities

Report Date: 2025-09-09

Derez De'Shon engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, GEORGIA. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (9,458 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Spinrilla, Keyshia Ka'oir, Warner Music, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Derez De'Shon score 0.14% — Low bucket.

Brand: SpinrillaBrand: Keyshia Ka'oirBrand: Warner Music

Followers:1,175,011

Engagements:1,589

Rate:0.1%

Posts:208

Avg Likes:1,563

Avg Comments:119

Avg Views:9,458

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,175,011 · Engagements 1,589 · Rate 0.1% Posts 208 · Views 9,458 · Avg Likes 1,563 · Avg Comments 119 · Avg Views 9,458	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 41% 35-44: 8% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (41%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (89%) UNITED KINGDOM (1%) GEORGIA (1%) CANADA (1%) INDIA (1%)	Top regions: UNITED STATES (89%), UNITED KINGDOM (1%), GEORGIA (1%)
Platform Engagement	Instagram: 1,248 avg likes/post · Youtube: 9,458 avg views/post	Best reach: Youtube 9,458 avg views; best engagement: Instagram 1,248 avg likes

Top Brand Affinities

Spinrilla

Score: 98.05

Keyshia Ka'oir

Score: 92.74

Warner Music

Score: 30.94

True Religion

Score: 17.83

WNBA

Score: 14.55

Palm Angels

Score: 13.11

Pro Tools

Score: 13.07

Amazon Music

Score: 11.89

Wingstop

Score: 11.87

Kodak

Score: 11.25

Benihana

Score: 10.14

iHeartRadio Music Awards

Score: 10.08

Brand	Category	Score
Spinrilla		98.05
Keyshia Ka'oir		92.74
Warner Music		30.94
True Religion		17.83
WNBA		14.55
Palm Angels		13.11
Pro Tools		13.07
Amazon Music		11.89
Wingstop		11.87
Kodak		11.25
Benihana		10.14
iHeartRadio Music Awards		10.08
Hennessy		9.65
SoundCloud		9.34
ESPN		9.29
FashionNova		7.80
Gerber		6.51
Alexander McQueen		6.22
Maybach		6.14
MTV		6.08
Andis		6.06
Philips		5.91
Beats Electronics		5.84
Champion		5.36
Moncler		5.22
Sneakerhead		5.13
Los Angeles Lakers		4.96
NFL		4.93
CNN		4.91
NBA		4.81
Spotify Music		4.58
BALMAIN		4.45
Steve Madden		4.38
Versace		4.26
Coach		4.06
OLD NAVY		4.01
Christian Louboutin		3.70
Barber Shop Connect		3.45
Gucci		3.32
Fendi		3.27
Dolce & Gabbana		3.18
Timberland		3.03
Burberry		2.98
Balenciaga		2.95
Fila		2.92
shein		2.92
Cartier		2.82
Polo Ralph Lauren		2.80
NBC		2.72
Supreme		2.67