Derek Hough
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
6,600,000
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 18:41:10 UTC
Genres
Biography
In addition to his success on television, Derek Hough is also a talented musician and has released several singles and albums. He is known for his versatility and ability to seamlessly blend different styles of music and dance. Hough continues to be a prominent figure in the entertainment industry, captivating audiences with his charisma, talent, and passion for the arts.
Derek Hough converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily female (81%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 258,000 avg views per post, with supportive conversation on Tiktok. Shared audience with leading lifestyle names underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,600,000 · Engagements 17,483 · Rate 0.3% Posts 1,416 · Views 258,000 · Avg Likes 16,850 · Avg Comments 90 · Avg Views 258,000 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 34% 35-44: 13% 13-17: 7% |
Largest: 18-24 (41%); next: 25-34 (34%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
UNITED STATES (58%) CANADA (5%) UNITED KINGDOM (3%) MEXICO (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (58%), CANADA (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Tiktok: 258,000 avg views/post | Best reach: Tiktok 258,000 avg views; best engagement: Tiktok 16,850 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Derek Hough
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-07)
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