Dept

Dept — pop artist from KR.

Dept is an artistic persona that merges "debt" and "department," aiming to honor influential artists. Transitioning from experimental roots, Dept's music now…

Influence: 52.28% Fanbase: 27.89% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 34.47% • Very Strong

As of 2025-08-22

352,432

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:34:51 UTC

Genres

poppopasian popr&b, funk & soulchill r&br&b/soulcontemporary r&b

Biography

Dept is an artistic persona that merges "debt" and "department," aiming to honor influential artists. Transitioning from experimental roots, Dept's music now spans pop, dance, and R&B genres, seeking to establish a fresh cultural narrative. Through its evolving sound, Dept Music encourages engagement to foster understanding and unity in today's complex world.

Top Brand Affinities

Report Date: 2025-08-22

Dept draws 18-24 & 25-34 audiences and holds attention in THAILAND, SOUTH KOREA, INDONESIA. The skew is heavily female (70%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 2,328 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Pioneer, Akai, Mixcloud makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dept score 0.72% — Low bucket.

Brand: PioneerBrand: AkaiBrand: Mixcloud

Followers:352,432

Engagements:2,523

Rate:0.7%

Posts:1,293

Avg Likes:2,495

Avg Comments:52

Avg Views:3,005

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 352,432 · Engagements 2,523 · Rate 0.7% Posts 1,293 · Views 3,005 · Avg Likes 2,495 · Avg Comments 52 · Avg Views 3,005	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 70% Male: 30% Non-binary/Other: 0%	Skews female (70%)
Top Countries	THAILAND (21%) SOUTH KOREA (16%) INDONESIA (14%) VIETNAM (12%) UNITED STATES (9%)	Top regions: THAILAND (21%), SOUTH KOREA (16%), INDONESIA (14%)
Platform Engagement	Instagram: 2,243 avg likes/post · Tiktok: 2,328 avg views/post · Youtube: 677 avg views/post	Best reach: Tiktok 2,328 avg views; best engagement: Instagram 2,243 avg likes

Top Brand Affinities

Pioneer

Score: 34.47

Akai

Score: 23.47

Mixcloud

Score: 18.07

GENTLE MONSTER

Score: 15.15

Maison Margiela

Score: 12.69

Ableton

Score: 10.50

SoundCloud

Score: 7.97

Innisfree

Score: 7.38

Vivienne Westwood

Score: 6.90

Carhartt

Score: 5.92

Stüssy

Score: 5.89

Hyundai

Score: 5.04

Brand	Category	Score
Pioneer		34.47
Akai		23.47
Mixcloud		18.07
GENTLE MONSTER		15.15
Maison Margiela		12.69
Ableton		10.50
SoundCloud		7.97
Innisfree		7.38
Vivienne Westwood		6.90
Carhartt		5.92
Stüssy		5.89
Hyundai		5.04
LG Group		4.21
UGG		4.21
Summit Entertainment		4.15
Beats Electronics		4.09
Emporium		4.05
Dr. Martens		3.91
Jollibee		3.68
Kodak		3.63
Gundam		3.55
Kia Motors		3.53
Petronas		3.41
New Balance		3.35
Supreme		3.21
Mulberry		3.07
UNIQLO		2.96
Fila		2.92
Burger King		2.68
Spotify Music		2.68
Red Bull		2.60
Pantone Inc		2.57
Fujifilm		2.44
Polo Ralph Lauren		2.37
Tesco		2.23
Zara		2.04
Snoopy And The Peanuts Gang		2.03
KENZO		2.02
Vans		2.01
Christian Dior		1.94
Prada		1.91
Fenty beauty		1.79
Adobe		1.79
Pokemon Go		1.75
Michael Kors		1.71
H&M		1.69
Polaroid		1.66
Gucci		1.64
Sony		1.62
The North Face		1.60