Measure Artist Music with AI Measure Artist Music with AI
Measure Artist Music with AI
Deno

Deno

Country: GB | Gender: male | Artist ID: 062d89a8-41a5-11e9-91ad-549f35161576

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Genres

hip-hop & raphip-hop/rapuk hip hop
Influential: 52.72% Fanbase: 31.15% Trending: 63.50%
Report Date: 2025-08-22

0

Total Streams

1,295,868

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 52.72% | Fanbase 31.15% | Trending 63.50% | CAREER STAGE: MID_LEVEL

Biography

South London native Deno, of Eritrean descent, has risen from viral schoolyard performances to become a prominent voice in the music industry. With a unique blend of angelic vocals and melodic rap, Deno has garnered attention from industry heavyweights like Ed Sheeran and Stormzy, solidifying his place in the scene. His latest mixtape, 'Boy Meets World,' has made a splash on the charts, further propelling his global appeal and setting the stage for continued success in his young but promising career.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-22

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Deno score 0.86% — Low bucket.
Brand: Selfridges Brand: True Religion Brand: boohoo
Followers:1,295,868
Engagements:11,105
Rate:0.9%
Posts:252
Views:67,454
Avg Likes:10,911
Avg Comments:131
Avg Views:67,454

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,295,868 · Engagements 11,105 · Rate 0.9%
Posts 252 · Views 67,454 · Avg Likes 10,911 · Avg Comments 131 · Avg Views 67,454 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 18-24: 59%
25-34: 26%
13-17: 10%
35-44: 4%
 Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0% 		Skews male (71%)
Top Countries UNITED KINGDOM (54%)
UNITED STATES (11%)
CANADA (3%)
SPAIN (2%)
AUSTRALIA (2%)
 Top regions: UNITED KINGDOM (54%), UNITED STATES (11%), CANADA (3%)
Platform Engagement Instagram: 8,261 avg likes/post · Tiktok: 66,000 avg views/post · Youtube: 1,454 avg views/post Best reach: Tiktok 66,000 avg views; best engagement: Instagram 8,261 avg likes

Top Brand Affinities

Selfridges
Score: 15.99
True Religion
Score: 15.31
boohoo
Score: 14.95
MISSGUIDED
Score: 13.79
Palm Angels
Score: 13.11
Amazon Music
Score: 12.09
Vauxhall
Score: 11.98
Ellesse
Score: 11.86
Mixcloud
Score: 11.73
Foot Locker
Score: 10.99
Stone Island
Score: 10.89
New Era
Score: 9.85
Top Brand Affinities
Brand Category Score
Selfridges 15.99
True Religion 15.31
boohoo 14.95
MISSGUIDED 13.79
Palm Angels 13.11
Amazon Music 12.09
Vauxhall 11.98
Ellesse 11.86
Mixcloud 11.73
Foot Locker 10.99
Stone Island 10.89
New Era 9.85
River Island 9.55
Moncler 8.08
Champion 7.73
Maybach 7.08
Dsquared 7.06
ASOS 6.67
Pioneer 6.33
SoundCloud 6.00
Harrods 5.78
Alexander McQueen 5.33
Emporio Armani 5.14
Primark 4.72
Hennessy 4.39
Topshop 4.17
Beats Electronics 4.13
Pull&Bear 4.11
shein 3.71
BALMAIN 3.70
Sneakerhead 3.55
FashionNova 3.37
Spotify Music 3.34
Tesco 3.25
The North Face 3.23
Polo Ralph Lauren 3.23
Supreme 3.01
Fendi 2.93
New Balance 2.93
SheInside 2.82
Urban Outfitters 2.76
Timberland 2.75
Fenty beauty 2.71
Armani 2.64
Aston Martin 2.63
Land Rover 2.56
Monster Beverage 2.51
Los Angeles Lakers 2.46
Gucci 2.44
Gymshark 2.39

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 762,220 ? 0 (-100.00%)

Royalties: $3,048.77 ? $0.00 (-3048.77)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
pandoraPandora420-42
spotifySpotify762,1780-762,178
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams762,2200-762,220
Royalties$3,048.77$0.00-3,048.77
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