Deno

Deno — hip-hop & rap artist from GB.

South London native Deno, of Eritrean descent, has risen from viral schoolyard performances to become a prominent voice in the music industry. With a unique…

Influence: 52.72% Fanbase: 31.15% Trending: 63.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Selfridges • 15.99% • Very Strong

As of 2025-08-22

1,295,868

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:36:52 UTC

Genres

hip-hop & raphip-hop/rapuk hip hop

Biography

South London native Deno, of Eritrean descent, has risen from viral schoolyard performances to become a prominent voice in the music industry. With a unique blend of angelic vocals and melodic rap, Deno has garnered attention from industry heavyweights like Ed Sheeran and Stormzy, solidifying his place in the scene. His latest mixtape, 'Boy Meets World,' has made a splash on the charts, further propelling his global appeal and setting the stage for continued success in his young but promising career.

Top Brand Affinities

Report Date: 2025-08-22

Deno connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, CANADA. With a heavily male (71%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 66,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Selfridges, True Religion, boohoo highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Deno moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deno score 0.86% — Low bucket.

Brand: SelfridgesBrand: True ReligionBrand: boohoo

Followers:1,295,868

Engagements:11,105

Rate:0.9%

Posts:252

Avg Likes:10,911

Avg Comments:131

Avg Views:67,454

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,295,868 · Engagements 11,105 · Rate 0.9% Posts 252 · Views 67,454 · Avg Likes 10,911 · Avg Comments 131 · Avg Views 67,454	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED KINGDOM (54%) UNITED STATES (11%) CANADA (3%) SPAIN (2%) AUSTRALIA (2%)	Top regions: UNITED KINGDOM (54%), UNITED STATES (11%), CANADA (3%)
Platform Engagement	Instagram: 8,261 avg likes/post · Tiktok: 66,000 avg views/post · Youtube: 1,454 avg views/post	Best reach: Tiktok 66,000 avg views; best engagement: Instagram 8,261 avg likes

Top Brand Affinities

Selfridges

Score: 15.99

True Religion

Score: 15.31

boohoo

Score: 14.95

MISSGUIDED

Score: 13.79

Palm Angels

Score: 13.11

Amazon Music

Score: 12.09

Vauxhall

Score: 11.98

Ellesse

Score: 11.86

Mixcloud

Score: 11.73

Foot Locker

Score: 10.99

Stone Island

Score: 10.89

New Era

Score: 9.85

Brand	Category	Score
Selfridges		15.99
True Religion		15.31
boohoo		14.95
MISSGUIDED		13.79
Palm Angels		13.11
Amazon Music		12.09
Vauxhall		11.98
Ellesse		11.86
Mixcloud		11.73
Foot Locker		10.99
Stone Island		10.89
New Era		9.85
River Island		9.55
Moncler		8.08
Champion		7.73
Maybach		7.08
Dsquared		7.06
ASOS		6.67
Pioneer		6.33
SoundCloud		6.00
Harrods		5.78
Alexander McQueen		5.33
Emporio Armani		5.14
Primark		4.72
Hennessy		4.39
Topshop		4.17
Beats Electronics		4.13
Pull&Bear		4.11
shein		3.71
BALMAIN		3.70
Sneakerhead		3.55
FashionNova		3.37
Spotify Music		3.34
Tesco		3.25
The North Face		3.23
Polo Ralph Lauren		3.23
Supreme		3.01
Fendi		2.93
New Balance		2.93
SheInside		2.82
Urban Outfitters		2.76
Timberland		2.75
Fenty beauty		2.71
Armani		2.64
Aston Martin		2.63
Land Rover		2.56
Monster Beverage		2.51
Los Angeles Lakers		2.46
Gucci		2.44
Gymshark		2.39