Dennis van Aarssen

Dennis van Aarssen — pop artist from NL.

Dutch crooner and winner of the Voice of Holland in 2019, I am dedicated to honoring the legacy of great crooners while also focusing on my original music as…

Influence: 49.22% Fanbase: 21.14% Trending: 63.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 157.03% • Very Strong

As of 2025-08-22

1,089,509

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:43:40 UTC

Genres

poppopjazz popmainstream popjazz & standardssmooth jazzbig band jazz

Biography

Dutch crooner and winner of the Voice of Holland in 2019, I am dedicated to honoring the legacy of great crooners while also focusing on my original music as an independent songwriter. With two Edison Jazz Awards and gold status on my debut album, Forever You, I blend covers and standards with my own compositions. Currently fundraising for my first cover album, support our crooner project at gofundme.com/crooners to keep the tradition alive and thriving.

Top Brand Affinities

Report Date: 2025-08-22

Dennis van Aarssen performs best with fans in the 18-24 range, concentrated in UNITED STATES, NETHERLANDS, BRAZIL. Audience composition is heavily male (68%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 19,500 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Efteling, Het Concertgebouw, Hertog Jan, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Dennis van Aarssen is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dennis van Aarssen score 0.24% — Low bucket.

Brand: EftelingBrand: Het ConcertgebouwBrand: Hertog Jan

Followers:1,089,509

Engagements:2,641

Rate:0.2%

Posts:1,644

Avg Likes:2,401

Avg Comments:58

Avg Views:21,380

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,089,509 · Engagements 2,641 · Rate 0.2% Posts 1,644 · Views 21,380 · Avg Likes 2,401 · Avg Comments 58 · Avg Views 21,380	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 28% 35-44: 9% 45-64: 8%	Largest: 18-24 (50%); next: 25-34 (28%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (15%) NETHERLANDS (14%) BRAZIL (10%) INDONESIA (8%) PHILIPPINES (8%)	Top regions: UNITED STATES (15%), NETHERLANDS (14%), BRAZIL (10%)
Platform Engagement	Instagram: 801 avg likes/post · Tiktok: 19,500 avg views/post · Youtube: 1,880 avg views/post	Best reach: Tiktok 19,500 avg views; best engagement: Tiktok 1,470 avg likes

Top Brand Affinities

Efteling

Score: 157.03

Het Concertgebouw

Score: 132.50

Hertog Jan

Score: 124.34

Action

Score: 117.70

Kruidvat

Score: 103.66

LINDA

Score: 69.92

Albert Heijn

Score: 69.22

Rabobank

Score: 61.05

Zeeman

Score: 58.42

Hema

Score: 50.08

Hunkemoller

Score: 41.69

Amstel

Score: 33.31

Brand	Category	Score
Efteling		157.03
Het Concertgebouw		132.50
Hertog Jan		124.34
Action		117.70
Kruidvat		103.66
LINDA		69.92
Albert Heijn		69.22
Rabobank		61.05
Zeeman		58.42
Hema		50.08
Hunkemoller		41.69
Amstel		33.31
KLM		31.11
Nakd		17.29
Zalando		10.75
NBC		7.39
Philips		7.29
Citroen		5.30
Primark		4.51
Pull&Bear		4.29
Fallout		4.16
Nespresso		3.91
Heineken		3.88
Bershka		3.75
Bacardi		3.56
Dr. Martens		3.55
Summit Entertainment		3.37
Tomorrowland		3.28
Stradivarius		3.10
H&M		3.04
Spotify Music		2.93
Pixar		2.78
Emporium		2.69
League of Legends		2.50
IKEA		2.48
Showtime		2.44
Red Bull		2.40
ASOS		2.38
Polaroid		2.36
Ray-Ban		2.31
Aperol		2.12
Polo Ralph Lauren		2.08
McLaren		2.06
Tommy Hilfiger		2.03
Boeing		1.97
Warner Bros		1.95
Michael Kors		1.90
Levi's		1.82
BBC		1.65
Zara		1.65