Demob Happy

Demob Happy — pop artist from AU.

Matthew Marcantonio is the bassist, lyricist, and lead singer of the band, while Adam Godfrey handles guitar and vocals. Tom Armstrong rounds out the trio as…

Influence: 51.05% Fanbase: 25.53% Trending: 63.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-22

8,260

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-29 10:34:23 UTC

Genres

popbrighton indienewcastle indierockmodern rockrockalternative rockalternativemodern alternative rockalternativeindie rock

Biography

Matthew Marcantonio is the bassist, lyricist, and lead singer of the band, while Adam Godfrey handles guitar and vocals. Tom Armstrong rounds out the trio as the drummer and also contributes vocals to their sound. Together, these three musicians create a dynamic and cohesive musical force, blending their individual talents to form a unique and captivating sound.

Top Brand Affinities

Report Date: 2025-08-22

Demob Happy keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, BRAZIL. The composition is heavily male (74%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 19,133 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Demob Happy score 6.50% — Very Strong bucket.

Followers:8,260

Engagements:537

Rate:6.5%

Posts:33

Avg Likes:491

Avg Comments:48

Avg Views:19,133

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,260 · Engagements 537 · Rate 6.5% Posts 33 · Views 19,133 · Avg Likes 491 · Avg Comments 48 · Avg Views 19,133	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (14%) BRAZIL (5%) FRANCE (4%) ITALY (4%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (14%), BRAZIL (5%)
Platform Engagement	Youtube: 19,133 avg views/post	Best reach: Youtube 19,133 avg views; best engagement: Youtube 491 avg likes