Demet Akalın

Demet Akalın — pop artist from TR.

Demet Akalın, born in Gölcük, Kocaeli, began her career as a model before transitioning to singing and acting in the 1990s. Despite an initial unsuccessful…

Influence: 53.97% Fanbase: 49.76% Trending: 56.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kigili • 405.51% • Very Strong

As of 2025-09-30

10,584,229

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 11:02:45 UTC

Genres

popturkish popturkish trap popdeep turkish poppopmainstream pop

Biography

Demet Akalın, born in Gölcük, Kocaeli, began her career as a model before transitioning to singing and acting in the 1990s. Despite an initial unsuccessful album in 1996, she gained recognition with the release of "Banane" in 2004, leading to a successful music career in Turkey. Akalın's albums like "Kusursuz 19" (2006) and "Dans Et" (2008) solidified her position as a prominent figure in Turkish pop music. Her album "Pırlanta" was the top-selling album in Turkey in 2015, with several of her songs reaching number-one on the charts. Akalın's unique style has garnered her multiple awards and nominations, including two Golden Butterfly Awards and four Turkey Music Awards.

Top Brand Affinities

Report Date: 2025-09-30

Demet Akalın maintains consistent pull among 18-24 & 25-34 audiences across TüRKIYE, AZERBAIJAN, UNITED STATES. The audience leans heavily male (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 788,850 avg views per post; Tiktok functions as the community touchpoint. Affinity with Kigili, CNN Turk, Boyner makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Demet Akalın score 0.35% — Low bucket.

Brand: KigiliBrand: CNN TurkBrand: Boyner

Followers:10,584,229

Engagements:36,751

Rate:0.3%

Posts:1,769

Avg Likes:34,190

Avg Comments:687

Avg Views:788,850

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,584,229 · Engagements 36,751 · Rate 0.3% Posts 1,769 · Views 788,850 · Avg Likes 34,190 · Avg Comments 687 · Avg Views 788,850	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 11% 13-17: 7%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	TüRKIYE (91%) AZERBAIJAN (3%) UNITED STATES (3%) IRAN (3%) INDIA (2%)	Top regions: TüRKIYE (91%), AZERBAIJAN (3%), UNITED STATES (3%)
Platform Engagement	Instagram: 10,890 avg likes/post · Tiktok: 788,850 avg views/post	Best reach: Tiktok 788,850 avg views; best engagement: Tiktok 23,300 avg likes

Top Brand Affinities

Kigili

Score: 405.51

CNN Turk

Score: 316.41

Boyner

Score: 220.21

Beymen

Score: 165.43

Vakko

Score: 100.00

Koton

Score: 96.93

Ipekyol

Score: 80.75

DeFacto

Score: 52.24

Merinos Mobilya

Score: 45.30

Sok

Score: 45.12

Turkcell

Score: 40.78

Arzum

Score: 39.86

Brand	Category	Score
Kigili		405.51
CNN Turk		316.41
Boyner		220.21
Beymen		165.43
Vakko		100.00
Koton		96.93
Ipekyol		80.75
DeFacto		52.24
Merinos Mobilya		45.30
Sok		45.12
Turkcell		40.78
Arzum		39.86
Ozdilek		38.46
Show TV		38.43
Damat		38.25
A101		25.02
Kanal D		24.69
LC Waikiki		22.89
Star TV		22.86
TV8		21.69
Golden Rose		19.63
Turkish Airlines		18.66
Fenerbahce		16.27
Besiktas		16.20
Galatasaray		15.88
Hummel		13.29
Sheraton		13.03
Trabzonspor		12.90
Sarar		12.30
Daewoo		11.17
Bim		10.14
FOX		9.03
Vodafone		7.43
Schwarzkopf		6.80
Dyson		6.46
Nescafé		5.91
Skechers		5.40
NARS Cosmetics		5.18
Kiko		4.96
Estee Lauder		4.44
Avon		3.45
Bulgari		3.39
Pull&Bear		2.96
Philips		2.92
Garnier		2.92
Dolce & Gabbana		2.62
Fendi		2.53
Warner Bros		2.53
Lacoste		2.31
Bershka		2.30