Demet Akalın Brand Affinity ranks highest Kigili at 404.66% . Very Strong. Score DMDB 53.97% | Fanbase 49.76%

Demet Akalın — pop artist from TR.

Demet Akalın, born in Gölcük, Kocaeli, began her career as a model before transitioning to singing and acting in the 1990s. Despite an initial unsuccessful…

Demet Akalın

Established

Country: TR | Gender: female | Artist ID: 11e81bbc-87e1-e9fe-9449-a0369fe50396

Find Artist

Genres

popturkish popturkish trap popdeep turkish poppopmainstream pop

Influential: 53.97% Fanbase: 49.76% Trending: 56.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Kigili • 404.66% • Very Strong

As of 2025-09-09

10,608,658

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.97% | Fanbase 49.76% | Trending 56.07% | CAREER STAGE: MID_LEVEL

Biography

Demet Akalın, born in Gölcük, Kocaeli, began her career as a model before transitioning to singing and acting in the 1990s. Despite an initial unsuccessful album in 1996, she gained recognition with the release of "Banane" in 2004, leading to a successful music career in Turkey. Akalın's albums like "Kusursuz 19" (2006) and "Dans Et" (2008) solidified her position as a prominent figure in Turkish pop music. Her album "Pırlanta" was the top-selling album in Turkey in 2015, with several of her songs reaching number-one on the charts. Akalın's unique style has garnered her multiple awards and nominations, including two Golden Butterfly Awards and four Turkey Music Awards.

Report Date: 2025-09-09

Demet Akalın maintains consistent pull among 18-24 & 25-34 audiences across TüRKIYE, UNITED STATES, AZERBAIJAN. The audience leans heavily male (58%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 844,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with Kigili, CNN Turk, Boyner makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Demet Akalın score 0.41% — Low bucket.

Brand: KigiliBrand: CNN TurkBrand: Boyner

Followers:10,608,658

Engagements:43,491

Rate:0.4%

Posts:1,747

Avg Likes:40,348

Avg Comments:754

Avg Views:844,100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,608,658 · Engagements 43,491 · Rate 0.4% Posts 1,747 · Views 844,100 · Avg Likes 40,348 · Avg Comments 754 · Avg Views 844,100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 11% 13-17: 7%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	TüRKIYE (90%) UNITED STATES (4%) AZERBAIJAN (4%) IRAN (2%) INDIA (2%)	Top regions: TüRKIYE (90%), UNITED STATES (4%), AZERBAIJAN (4%)
Platform Engagement	Instagram: 12,748 avg likes/post · Tiktok: 844,100 avg views/post	Best reach: Tiktok 844,100 avg views; best engagement: Tiktok 27,600 avg likes

Top Brand Affinities

Kigili

Score: 404.66

CNN Turk

Score: 312.59

Boyner

Score: 218.97

Beymen

Score: 165.63

Vakko

Score: 100.29

Koton

Score: 96.18

Ipekyol

Score: 80.59

Vestel

Score: 63.74

Ozdilek

Score: 62.80

Star TV

Score: 39.72

Show TV

Score: 38.27

Turkcell

Score: 36.52

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Top Brand Affinities

Brand	Category	Score
Kigili		404.66
CNN Turk		312.59
Boyner		218.97
Beymen		165.63
Vakko		100.29
Koton		96.18
Ipekyol		80.59
Vestel		63.74
Ozdilek		62.80
Star TV		39.72
Show TV		38.27
Turkcell		36.52
A101		31.11
Istikbal		30.55
LC Waikiki		27.99
Damat		26.63
Kanal D		25.72
TV8		22.48
Golden Rose		19.55
DeFacto		19.45
Tofas		16.76
Besiktas		15.49
Galatasaray		13.88
Fenerbahce		13.77
Hummel		13.30
Sheraton		12.99
Daewoo		11.22
Sarar		10.77
Trabzonspor		10.10
Vodafone		9.94
Nescafé		9.12
FOX		8.86
Turkish Airlines		8.86
Pantene		7.18
Opel		7.06
Schwarzkopf		6.76
Dyson		6.48
Pull&Bear		6.36
NARS Cosmetics		5.12
Kiko		4.96
Alexander McQueen		4.90
Avon		4.80
Estee Lauder		4.36
Rover		3.79
Coffeegram		3.77
MINI		3.46
Aston Martin		3.33
Peugeot		3.20
Versace		3.18
Garnier		2.96