Deluxe

Deluxe — pop artist from FR.

Formed in Aix-en-Provence, France in 2007 by childhood friends, Deluxe evolved into a five-member group with the addition of Soubri and Pepe. The band's lineup…

Influence: 56.05% Fanbase: 38.54% Trending: 64.80% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 39.28% • Very Strong

As of 2025-08-22

322,169

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:42:51 UTC

Genres

popfrench indie popspanish indie poppopmainstream popelectronicnew french touchelectronic

Biography

Formed in Aix-en-Provence, France in 2007 by childhood friends, Deluxe evolved into a five-member group with the addition of Soubri and Pepe. The band's lineup expanded further when they collaborated with singer/rapper Liliboy, leading to increased success across France and Europe. Drawing influences from artists like Beat Assailant, The Roots, and Gainsbourg, Deluxe's live performances are known for their diverse use of instruments, creating a dynamic and engaging musical experience for audiences.

Since their humble beginnings as street performers discovered by Chinese Man, Deluxe has grown into a versatile musical act with a unique sound. With a fusion of instruments like Rhodes, guitar, bass, and horns, the band's live shows offer a rich and immersive experience for fans, showcasing their passion for music and eclectic influences.

Top Brand Affinities

Report Date: 2025-08-22

Deluxe maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, SPAIN. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,008 avg views per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, Ricard, Monoprix makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deluxe score 1.01% — Moderate bucket.

Brand: Accor HotelsBrand: RicardBrand: Monoprix

Followers:322,169

Engagements:3,263

Rate:1.0%

Posts:2,331

Avg Likes:3,220

Avg Comments:74

Avg Views:14,392

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 322,169 · Engagements 3,263 · Rate 1.0% Posts 2,331 · Views 14,392 · Avg Likes 3,220 · Avg Comments 74 · Avg Views 14,392	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 11% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (43%) UNITED STATES (7%) SPAIN (4%) BRAZIL (3%) ITALY (3%)	Top regions: FRANCE (43%), UNITED STATES (7%), SPAIN (4%)
Platform Engagement	Instagram: 2,670 avg likes/post · Tiktok: 4,384 avg views/post · Youtube: 10,008 avg views/post	Best reach: Youtube 10,008 avg views; best engagement: Instagram 2,670 avg likes

Top Brand Affinities

Accor Hotels

Score: 39.28

Ricard

Score: 37.74

Monoprix

Score: 35.07

Fnac

Score: 28.93

Galeries Lafayette

Score: 22.65

Akai

Score: 19.56

Cluse

Score: 18.65

Leroy Merlin

Score: 16.44

Longchamp

Score: 15.56

ESPRIT

Score: 15.36

Montblanc

Score: 14.88

Air France

Score: 14.29

Brand	Category	Score
Accor Hotels		39.28
Ricard		37.74
Monoprix		35.07
Fnac		28.93
Galeries Lafayette		22.65
Akai		19.56
Cluse		18.65
Leroy Merlin		16.44
Longchamp		15.56
ESPRIT		15.36
Montblanc		14.88
Air France		14.29
Décathlon		12.46
Ableton		12.11
Evian		10.45
PLAYMOBIL		9.60
Garnier		9.36
Tate Modern		6.31
Calzedonia		5.30
Citroen		4.47
Polaroid		4.33
Tarte Cosmetics		4.33
Kodak		3.82
Leica		3.75
Summit Entertainment		3.74
Hublot		3.64
Lollapalooza		3.33
Peugeot		3.18
Dr. Martens		3.13
Olympus		3.10
Babybump		2.91
NBC		2.90
Renault		2.86
Carhartt		2.80
Vans		2.78
Faber-Castell		2.64
ASICS		2.55
Carrefour		2.43
GAP		2.40
Guinness		2.40
Rover		2.34
GoPro		2.34
Yves Saint Laurent		2.29
Lego		2.28
Jack Daniels		2.25
Lacoste		2.18
Fujifilm		2.17
Airbnb		2.13
ASOS		2.12
Cartier		2.12

Official Profiles

Artist: Deluxe

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Deluxe today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-10)

Total: 789,654

PLATFORM

TOTAL

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Spotify

789,654

100.00%

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Anghami

0.00%

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Audiomack

0.00%

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Jiosaavn

0.00%

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Last.fm

0.00%

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Pandora

0.00%

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Tidal

0.00%

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Yandex

0.00%

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YouTube Artist

0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 12:39:37	Oléga	Jazz Radio Nouveautés Soul	Paris, FR	216
2025-08-22 12:35:44	Back In Time	Radio Campus Lorraine	Nancy, FR	188
2025-08-22 12:26:12	Get Down	Top FM	Marseille, FR	185
2025-08-22 12:23:44	Flowers	Raje	Paris, FR	216
2025-08-22 12:06:17	Flowers	Radio Campus Lorraine	Nancy, FR	216
2025-08-22 11:34:49	MICHAEL	Radio Néo	Bourges, FR	178
2025-08-22 10:08:58	Moi et mes toi (feat. Nemir)	FIP Sacré Français !	Paris, FR	83
2025-08-22 10:05:50	Moi et mes toi (feat. Nemir)	FIP Sacré Français !	Paris, FR	24
2025-08-22 09:51:47	Extra Mile	RFI Musique	Paris, FR	285
2025-08-22 08:29:22	TTT	Radio Résonance	Bourges, FR	252