Deluxe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
322,169
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-12-07 12:39:26 UTC
Genres
Biography
Since their humble beginnings as street performers discovered by Chinese Man, Deluxe has grown into a versatile musical act with a unique sound. With a fusion of instruments like Rhodes, guitar, bass, and horns, the band's live shows offer a rich and immersive experience for fans, showcasing their passion for music and eclectic influences.
Deluxe maintains consistent pull among 18-24 & 25-34 audiences across FRANCE, UNITED STATES, SPAIN. The audience leans heavily male (65%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,008 avg views per post; Instagram functions as the community touchpoint. Affinity with Accor Hotels, Ricard, Monoprix makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 322,169 · Engagements 3,263 · Rate 1.0% Posts 2,331 · Views 14,392 · Avg Likes 3,220 · Avg Comments 74 · Avg Views 14,392 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 39% 35-44: 11% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
FRANCE (43%) UNITED STATES (7%) SPAIN (4%) BRAZIL (3%) ITALY (3%) |
Top regions: FRANCE (43%), UNITED STATES (7%), SPAIN (4%) |
| Platform Engagement | Instagram: 2,670 avg likes/post · Tiktok: 4,384 avg views/post · Youtube: 10,008 avg views/post | Best reach: Youtube 10,008 avg views; best engagement: Instagram 2,670 avg likes |
Top Brand Affinities
Accor Hotels
Ricard
Monoprix
Fnac
Galeries Lafayette
Akai
Cluse
Leroy Merlin
Longchamp
ESPRIT
Montblanc
Air France
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 39.28 | |
| Ricard | 37.74 | |
| Monoprix | 35.07 | |
| Fnac | 28.93 | |
| Galeries Lafayette | 22.65 | |
| Akai | 19.56 | |
| Cluse | 18.65 | |
| Leroy Merlin | 16.44 | |
| Longchamp | 15.56 | |
| ESPRIT | 15.36 | |
| Montblanc | 14.88 | |
| Air France | 14.29 | |
| Décathlon | 12.46 | |
| Ableton | 12.11 | |
| Evian | 10.45 | |
| PLAYMOBIL | 9.60 | |
| Garnier | 9.36 | |
| Tate Modern | 6.31 | |
| Calzedonia | 5.30 | |
| Citroen | 4.47 | |
| Polaroid | 4.33 | |
| Tarte Cosmetics | 4.33 | |
| Kodak | 3.82 | |
| Leica | 3.75 | |
| Summit Entertainment | 3.74 | |
| Hublot | 3.64 | |
| Lollapalooza | 3.33 | |
| Peugeot | 3.18 | |
| Dr. Martens | 3.13 | |
| Olympus | 3.10 | |
| Babybump | 2.91 | |
| NBC | 2.90 | |
| Renault | 2.86 | |
| Carhartt | 2.80 | |
| Vans | 2.78 | |
| Faber-Castell | 2.64 | |
| ASICS | 2.55 | |
| Carrefour | 2.43 | |
| GAP | 2.40 | |
| Guinness | 2.40 | |
| Rover | 2.34 | |
| GoPro | 2.34 | |
| Yves Saint Laurent | 2.29 | |
| Lego | 2.28 | |
| Jack Daniels | 2.25 | |
| Lacoste | 2.18 | |
| Fujifilm | 2.17 | |
| Airbnb | 2.13 | |
| ASOS | 2.12 | |
| Cartier | 2.12 |
Official Profiles
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LoginArtist: Deluxe
The map shows every radio station that aired Deluxe today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 789,654
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
789,654 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-15 04:30 UTC | Deluxe | Rockhal | Esch-sur-Alzette, Luxembourg | |
| 2026-02-20 04:30 UTC | Deluxe, Xoel López, Deilax | ESPACE CROUZY | Boisseuil, France | |
| 2026-02-21 03:30 UTC | Deluxe, Xoel López, Deilax | Le Tube - Les Bourdaines | Seignosse, France | |
| 2026-02-28 03:30 UTC | Deluxe | La Commanderie | Dole, France | |
| 2026-03-01 04:00 UTC | Deluxe, Xoel López, Deilax | HALLE VERRIERE | Meisenthal, France | |
| 2026-03-09 00:00 UTC | Deluxe | Espace MAYENNE | Laval, France | |
| 2026-03-20 02:30 UTC | Deluxe, Deilax | Le 106 | Rouen, France | |
| 2026-03-21 03:30 UTC | Deluxe | Le Douze | Cergy, France | |
| 2026-03-28 02:30 UTC | Deilax | Le Bikini | Ramonville-Saint-Agne, France | |
| 2026-04-04 03:30 UTC | Deluxe, Deilax | L'InterValle | Vaugneray, France | |
| 2026-04-05 03:30 UTC | Deluxe | Grande Salle, Château Rouge | Annemasse, France | |
| 2026-04-07 04:00 UTC | Deluxe | Cabaret Botanique | Rennes-le-Château, France |
