Deluxe
Genres
popfrench indie popspanish indie poppopmainstream popelectronicnew french touchelectronic
Influential: 56.05%
Fanbase: 38.54%
Trending: 64.80%
Report Date: 2025-08-22
0
Total Streams
322,169
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 56.05% |
Fanbase 38.54% |
Trending 64.80% |
CAREER STAGE: MID_LEVEL
Biography
Formed in Aix-en-Provence, France in 2007 by childhood friends, Deluxe evolved into a five-member group with the addition of Soubri and Pepe. The band's lineup expanded further when they collaborated with singer/rapper Liliboy, leading to increased success across France and Europe. Drawing influences from artists like Beat Assailant, The Roots, and Gainsbourg, Deluxe's live performances are known for their diverse use of instruments, creating a dynamic and engaging musical experience for audiences.
Since their humble beginnings as street performers discovered by Chinese Man, Deluxe has grown into a versatile musical act with a unique sound. With a fusion of instruments like Rhodes, guitar, bass, and horns, the band's live shows offer a rich and immersive experience for fans, showcasing their passion for music and eclectic influences.
Since their humble beginnings as street performers discovered by Chinese Man, Deluxe has grown into a versatile musical act with a unique sound. With a fusion of instruments like Rhodes, guitar, bass, and horns, the band's live shows offer a rich and immersive experience for fans, showcasing their passion for music and eclectic influences.
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Report Date: 2025-08-22
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Deluxe score
1.01% — Moderate bucket.
Brand: Accor Hotels
Brand: Ricard
Brand: Monoprix
Followers:322,169
Engagements:3,263
Rate:1.0%
Posts:2,331
Views:14,392
Avg Likes:3,220
Avg Comments:74
Avg Views:14,392
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 322,169 · Engagements 3,263 · Rate 1.0% Posts 2,331 · Views 14,392 · Avg Likes 3,220 · Avg Comments 74 · Avg Views 14,392 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
18-24: 42% 25-34: 39% 35-44: 11% 13-17: 4% |
Largest: 18-24 (42%); next: 25-34 (39%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
FRANCE (43%) UNITED STATES (7%) SPAIN (4%) BRAZIL (3%) ITALY (3%) |
Top regions: FRANCE (43%), UNITED STATES (7%), SPAIN (4%) |
| Platform Engagement | Instagram: 2,670 avg likes/post · Tiktok: 4,384 avg views/post · Youtube: 10,008 avg views/post | Best reach: Youtube 10,008 avg views; best engagement: Instagram 2,670 avg likes |
Top Brand Affinities
Accor Hotels
Score: 39.28
Ricard
Score: 37.74
Monoprix
Score: 35.07
Fnac
Score: 28.93
Galeries Lafayette
Score: 22.65
Akai
Score: 19.56
Cluse
Score: 18.65
Leroy Merlin
Score: 16.44
Longchamp
Score: 15.56
ESPRIT
Score: 15.36
Montblanc
Score: 14.88
Air France
Score: 14.29
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 39.28 | |
| Ricard | 37.74 | |
| Monoprix | 35.07 | |
| Fnac | 28.93 | |
| Galeries Lafayette | 22.65 | |
| Akai | 19.56 | |
| Cluse | 18.65 | |
| Leroy Merlin | 16.44 | |
| Longchamp | 15.56 | |
| ESPRIT | 15.36 | |
| Montblanc | 14.88 | |
| Air France | 14.29 | |
| Décathlon | 12.46 | |
| Ableton | 12.11 | |
| Evian | 10.45 | |
| PLAYMOBIL | 9.60 | |
| Garnier | 9.36 | |
| Tate Modern | 6.31 | |
| Calzedonia | 5.30 | |
| Citroen | 4.47 | |
| Polaroid | 4.33 | |
| Tarte Cosmetics | 4.33 | |
| Kodak | 3.82 | |
| Leica | 3.75 | |
| Summit Entertainment | 3.74 | |
| Hublot | 3.64 | |
| Lollapalooza | 3.33 | |
| Peugeot | 3.18 | |
| Dr. Martens | 3.13 | |
| Olympus | 3.10 | |
| Babybump | 2.91 | |
| NBC | 2.90 | |
| Renault | 2.86 | |
| Carhartt | 2.80 | |
| Vans | 2.78 | |
| Faber-Castell | 2.64 | |
| ASICS | 2.55 | |
| Carrefour | 2.43 | |
| GAP | 2.40 | |
| Guinness | 2.40 | |
| Rover | 2.34 | |
| GoPro | 2.34 | |
| Yves Saint Laurent | 2.29 | |
| Lego | 2.28 | |
| Jack Daniels | 2.25 | |
| Lacoste | 2.18 | |
| Fujifilm | 2.17 | |
| Airbnb | 2.13 | |
| ASOS | 2.12 | |
| Cartier | 2.12 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| 04ca232c-3804-42f9-a0a7-63770ee461c8 | 0.00 | 4.82 | +4.82 |
| 11e82632-aaa4-1540-8638-a0369fe50396 | 0.00 | 3.42 | +3.42 |
| 11e826c8-e3c1-905a-a7ab-a0369fe50396 | 0.00 | 3.75 | +3.75 |
| 11e826c8-e3c7-623c-8f70-a0369fe50396 | 0.00 | 4.75 | +4.75 |
| 11e84099-c5b9-3686-9ca6-aa1c026db3d8 | 0.00 | 1.48 | +1.48 |
| 11e84099-c677-dcf8-a8af-a0369fe50396 | 0.00 | 0.15 | +0.15 |
| 1303473f-ea3a-4b81-ae88-f0a77f5086e9 | 0.00 | 4.20 | +4.20 |
| 1b1371f6-87b4-4dc0-918a-226b992ce6f5 | 0.00 | 5.92 | +5.92 |
| 329a4c26-96c9-4473-9660-0362b7126341 | 0.00 | 5.08 | +5.08 |
| 564ce5c6-88e2-11e9-9aca-549f35161576 | 0.00 | 3.08 | +3.08 |
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |