Delta Rae
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
94,995
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 15:03:29 UTC
Genres
Biography
Delta Rae engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, UNITED KINGDOM. The fan base skews heavily female (65%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (18,757 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Amazon Music, Kickstarter, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 94,995 · Engagements 1,784 · Rate 1.9% Posts 1,454 · Views 18,757 · Avg Likes 1,768 · Avg Comments 39 · Avg Views 18,757 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 29% 35-44: 10% 45-64: 8% |
Largest: 18-24 (46%); next: 25-34 (29%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (67%) BRAZIL (4%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (2%) |
Top regions: UNITED STATES (67%), BRAZIL (4%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,316 avg likes/post · Youtube: 18,757 avg views/post | Best reach: Youtube 18,757 avg views; best engagement: Instagram 1,316 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Kickstarter
Sanderson
NBC
Verizon
Free People
Delta
iHeartRadio Music Awards
Margaritaville
Coors
J.Crew
| Brand | Category | Score |
|---|---|---|
| Live Nation | 31.08 | |
| Amazon Music | 14.22 | |
| Kickstarter | 11.56 | |
| Sanderson | 10.51 | |
| NBC | 9.73 | |
| Verizon | 9.24 | |
| Free People | 9.23 | |
| Delta | 9.09 | |
| iHeartRadio Music Awards | 9.01 | |
| Margaritaville | 8.97 | |
| Coors | 7.78 | |
| J.Crew | 7.16 | |
| Kroger | 6.88 | |
| Target | 6.70 | |
| Pacific Northwest Wonderland | 6.44 | |
| Busch | 6.24 | |
| Anthropologie | 6.05 | |
| Paramount Pictures | 5.87 | |
| Pfizer | 5.82 | |
| Chick-fil-A | 5.59 | |
| Publix | 5.58 | |
| OLD NAVY | 5.58 | |
| Showtime | 5.55 | |
| Spotify Music | 5.47 | |
| The Home Depot | 5.43 | |
| CNN | 5.38 | |
| Bud Light | 5.31 | |
| Gillette | 5.22 | |
| BarkBox | 5.21 | |
| Macy's | 5.14 | |
| Bethesda Softworks | 5.08 | |
| Holden | 4.94 | |
| NHL | 4.27 | |
| Oculus | 4.10 | |
| Airbnb | 4.07 | |
| Dunkin' Donuts | 4.05 | |
| Carhartt | 4.02 | |
| Columbia Pictures | 4.01 | |
| NORDSTROM | 3.97 | |
| Kate Spade | 3.83 | |
| ESPN | 3.82 | |
| Lollapalooza | 3.75 | |
| Cadillac | 3.69 | |
| Pixar | 3.68 | |
| Costco | 3.67 | |
| Taco Bell | 3.65 | |
| Budweiser | 3.60 | |
| Nickelodeon | 3.55 | |
| Urban Outfitters | 3.42 | |
| Guinness | 3.40 |
Official Profiles
Login to view Contact
LoginArtist: Delta Rae
The map shows every radio station that aired Delta Rae today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-08)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
