Delta Goodrem

Delta Goodrem — pop artist from AU.

Delta Goodrem is a versatile entertainer known for her success as a singer, songwriter, musician, producer, actress, author, entrepreneur, and philanthropist.…

Influence: 57.79% Fanbase: 40.96% Trending: 66.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Myer • 70.04% • Very Strong

As of 2025-08-22

1,144,803

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:18:01 UTC

Genres

popdance poppopaustralian popmainstream popeuropeaneuropopaustralianaustralian talent show

Biography

Delta Goodrem is a versatile entertainer known for her success as a singer, songwriter, musician, producer, actress, author, entrepreneur, and philanthropist. She holds numerous records and accolades in the Australian music industry, including the highest-selling album by an Australian female artist and the most ARIA Awards won in a single night.

With a career that began at age 14, Delta has achieved 5 #1 albums, 9 #1 singles, and numerous other chart-topping hits. Her debut album, "Innocent Eyes," set records for its chart-topping success and sales achievements, solidifying her status as one of Australia's most successful recording artists. Delta's recent releases continue to garner attention and success, with songs like "Back To Your Heart" and "Hearts On The Run" reaching the Top 10 on the UK's Radio Airplay Chart.

Top Brand Affinities

Report Date: 2025-08-22

Delta Goodrem performs best with fans in the 25-34 range, concentrated in AUSTRALIA, UNITED STATES, UNITED KINGDOM. Audience composition is male-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 179,100 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Myer, Bec & Bridge, Virgin Australia, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Delta Goodrem is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delta Goodrem score 1.98% — Moderate bucket.

Brand: MyerBrand: Bec & BridgeBrand: Virgin Australia

Followers:1,144,803

Engagements:22,627

Rate:2.0%

Posts:3,461

Avg Likes:22,031

Avg Comments:382

Avg Views:187,641

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,144,803 · Engagements 22,627 · Rate 2.0% Posts 3,461 · Views 187,641 · Avg Likes 22,031 · Avg Comments 382 · Avg Views 187,641	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 37% 35-44: 12% 45-64: 8%	Largest: 25-34 (38%); next: 18-24 (37%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	AUSTRALIA (17%) UNITED STATES (13%) UNITED KINGDOM (9%) BRAZIL (8%) INDONESIA (4%)	Top regions: AUSTRALIA (17%), UNITED STATES (13%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 8,644 avg likes/post · Tiktok: 179,100 avg views/post · Youtube: 8,541 avg views/post	Best reach: Tiktok 179,100 avg views; best engagement: Tiktok 12,900 avg likes

Top Brand Affinities

Myer

Score: 70.04

Bec & Bridge

Score: 58.16

Virgin Australia

Score: 53.27

Priceline Pharmacy

Score: 44.91

Qantas

Score: 29.91

Kmart

Score: 27.59

Coles

Score: 26.89

Vegemite

Score: 26.22

Dancing with the Stars

Score: 17.84

Woolworths

Score: 15.68

Afterpay

Score: 14.50

Zimmermann

Score: 11.26

Brand	Category	Score
Myer		70.04
Bec & Bridge		58.16
Virgin Australia		53.27
Priceline Pharmacy		44.91
Qantas		29.91
Kmart		27.59
Coles		26.89
Vegemite		26.22
Dancing with the Stars		17.84
Woolworths		15.68
Afterpay		14.50
Zimmermann		11.26
Barbie		9.86
Arbonne		9.35
Holden		8.68
BALMAIN		8.32
Tomb Raider		8.12
Sunnies Studios		7.66
Summit Entertainment		6.21
Moët & Chandon		5.59
ABC		5.53
NBC		5.47
Lindt		5.32
New Line Cinema		5.32
Billabong		5.13
iHeartRadio Music Awards		4.60
Emporium		4.46
boohoo		4.43
Nespresso		4.40
Alexander McQueen		4.30
Cadbury		4.04
Babybump		3.99
Dyson		3.80
Showtime		3.60
Revlon		3.57
Harrods		3.52
Pfizer		3.42
ASOS		3.28
NARS Cosmetics		3.00
McLaren		2.86
Martini		2.83
Columbia Pictures		2.76
Tiffany		2.56
Christian Louboutin		2.55
Fendi		2.45
Lush		2.45
Aperol		2.39
Snoopy And The Peanuts Gang		2.36
TOM FORD		2.35
Victoria's Secret		2.32