Delroy Wilson

Delroy Wilson — rock artist from JM.

Delroy Wilson, born in Kingston in 1948, was a legendary Jamaican vocalist known for his soulful voice and prolific career spanning over 40 years. Discovered…

Influence: 49.62% Fanbase: 15.18% Trending: 66.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-22

12,500

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2026-01-01 23:05:50 UTC

Genres

rocklovers rockrock steadyreggaereggaedubroots reggaeska

Biography

Delroy Wilson, born in Kingston in 1948, was a legendary Jamaican vocalist known for his soulful voice and prolific career spanning over 40 years. Discovered by producer Coxsone Dodd in 1962, Wilson's hits like "Joe Liges" and "Dancing Mood" established him as a leading figure in Jamaican music during the rocksteady era.

Wilson's career saw collaborations with various producers, including Bunny Lee, Sonia Pottinger, and Keith Hudson, resulting in a string of classic singles like "Better Must Come" and "I'm Still Waiting." Despite a slowdown in the early '80s due to the rise of DJs, Wilson continued to produce hits like "Don't Put the Blame on Me" and received recognition from the Jamaican government for his contribution to music before his untimely death in 1995.

Top Brand Affinities

Report Date: 2025-08-22

Delroy Wilson speaks to 25-34 & 18-24 audiences with measurable traction in BRAZIL, UNITED KINGDOM, UNITED STATES. Composition is heavily male (76%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (100 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delroy Wilson score 0.01% — Low bucket.

Followers:12,500

Engagements:1

Rate:0.0%

Posts:4,660

Avg Likes:1

Avg Comments:0

Avg Views:100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,500 · Engagements 1 · Rate 0.0% Posts 4,660 · Views 100 · Avg Likes 1 · Avg Comments 0 · Avg Views 100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 25% 35-44: 22% 45-64: 13%	Largest: 25-34 (39%); next: 18-24 (25%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	BRAZIL (30%) UNITED KINGDOM (20%) UNITED STATES (16%) FRANCE (6%) KENYA (6%)	Top regions: BRAZIL (30%), UNITED KINGDOM (20%), UNITED STATES (16%)
Platform Engagement	Youtube: 100 avg views/post	Best reach: Youtube 100 avg views; best engagement: Youtube 1 avg likes