Delroy Edwards

Delroy Edwards — electronic artist from US.

Los Angeles native Delroy Edwards is a producer known for his gritty, lo-fi house tracks and abstract mixtapes on his label, L.A. Club Resource. Influenced by…

Influence: 50.14% Fanbase: 23.09% Trending: 63.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 131.67% • Very Strong

As of 2025-08-22

22,493

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:33:17 UTC

Genres

electronicelectronicoutsider houselo-fi househousetechno

Biography

Los Angeles native Delroy Edwards is a producer known for his gritty, lo-fi house tracks and abstract mixtapes on his label, L.A. Club Resource. Influenced by regional dance and hip-hop styles, he co-runs Gene's Liquor, distributing obscure rap tapes and house releases. Edwards' debut 12" in 2012 on L.I.E.S. gained attention, leading to the establishment of L.A. Club Resource in 2013 and collaborations with artists like FunkinEven.

In 2014, The Death of Rave released Edwards' experimental LP Teenage Tapes, showcasing recordings from his art school days. He also released DJ Screw-inspired mixtapes on his label and dropped his full-length debut Hangin' at the Beach in 2016. Known for his hazy, lo-fi dance music, Edwards' subsequent releases like Rio Grande and Aftershock continued to blend bright yet murky tracks with nods to his post-punk and new wave influences.

Top Brand Affinities

Report Date: 2025-08-22

Delroy Edwards cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, GERMANY. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Instagram with 907 avg likes per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, MOOG, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delroy Edwards score 4.03% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:22,493

Engagements:907

Rate:4.0%

Posts:218

Avg Likes:907

Avg Comments:16

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,493 · Engagements 907 · Rate 4.0% Posts 218 · Views 0 · Avg Likes 907 · Avg Comments 16 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 35-44: 28% 18-24: 15% 45-64: 7%	Largest: 25-34 (48%); next: 35-44 (28%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (35%) UNITED KINGDOM (14%) GERMANY (6%) FRANCE (5%) ITALY (5%)	Top regions: UNITED STATES (35%), UNITED KINGDOM (14%), GERMANY (6%)
Platform Engagement	Instagram: 907 avg likes/post	best engagement: Instagram 907 avg likes

Top Brand Affinities

Mixcloud

Score: 131.67

MOOG

Score: 72.10

Ableton

Score: 46.90

Akai

Score: 39.79

SoundCloud

Score: 27.00

Marcelle

Score: 19.62

Pioneer

Score: 17.42

Carhartt

Score: 9.64

Acne Studios

Score: 8.03

Vivienne Westwood

Score: 7.15

Atmos

Score: 7.11

Tate Modern

Score: 6.98

Brand	Category	Score
Mixcloud		131.67
MOOG		72.10
Ableton		46.90
Akai		39.79
SoundCloud		27.00
Marcelle		19.62
Pioneer		17.42
Carhartt		9.64
Acne Studios		8.03
Vivienne Westwood		7.15
Atmos		7.11
Tate Modern		6.98
Xerox		6.72
Stüssy		6.60
Stone Island		6.39
Beats Electronics		6.16
Spotify Music		6.03
Maison Margiela		5.65
Kodak		4.81
Coachella		4.52
Garnier		4.51
Loewe		4.50
Miu Miu		4.16
Warner Bros		3.80
Intel		3.52
Tinder		3.39
Olympus		3.35
Leica		3.31
Paramount Pictures		2.69
Paypal		2.60
Dr. Martens		2.56
Polaroid		2.55
Fujifilm		2.49
Nokia		2.35
ASICS		2.33
Matrix		2.24
Supreme		2.20
Balenciaga		2.20
Prada		2.20
Tomorrowland		2.19
Showtime		2.15
Nickelodeon		2.12
Guinness		2.04
Budweiser		2.02
The North Face		1.88
Reebok		1.80
New Balance		1.79
Sprite		1.68
Yamaha		1.61
Cadillac		1.59