
Della
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
154,177
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 16:55:46 UTC
Genres
Biography
Known for his boundary-pushing music and provocative performances, Kanye West has made a significant impact on the hip-hop and pop music landscape. Rising to fame in the early 2000s with his debut album "The College Dropout," West has since released numerous critically acclaimed albums that blend genres and push creative boundaries. He is known for his bold lyrics, innovative production techniques, and willingness to address controversial topics in his music. West has won multiple Grammy Awards and has been recognized for his influence on fashion and design as well. Despite facing personal challenges and controversies, West's impact on music and popular culture remains undeniable.
Della keeps 18-24 & 25-34 audiences engaged throughout TAIWAN, MALAYSIA, HONG KONG SAR CHINA. The composition is male-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,410 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with AirAsia, 7-Eleven, GENTLE MONSTER supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 154,177 · Engagements 1,517 · Rate 1.0% Posts 2,562 · Views 2,410 · Avg Likes 1,514 · Avg Comments 27 · Avg Views 2,410 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 48% 25-34: 34% 35-44: 9% 13-17: 7% |
Largest: 18-24 (48%); next: 25-34 (34%) |
Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
Top Countries |
TAIWAN (53%) MALAYSIA (11%) HONG KONG SAR CHINA (8%) UNITED STATES (6%) JAPAN (3%) |
Top regions: TAIWAN (53%), MALAYSIA (11%), HONG KONG SAR CHINA (8%) |
Platform Engagement | Instagram: 1,467 avg likes/post · Youtube: 2,410 avg views/post | Best reach: Youtube 2,410 avg views; best engagement: Instagram 1,467 avg likes |
Top Brand Affinities
AirAsia
7-Eleven
GENTLE MONSTER
McCafé
Style Nanda
Innisfree
Atmos
G-shock
Skechers
Laneíge
UNIQLO
Snoopy And The Peanuts Gang
Brand | Category | Score |
---|---|---|
AirAsia | 16.61 | |
7-Eleven | 12.07 | |
GENTLE MONSTER | 10.89 | |
McCafé | 10.60 | |
Style Nanda | 10.29 | |
Innisfree | 9.48 | |
Atmos | 7.00 | |
G-shock | 6.19 | |
Skechers | 5.65 | |
Laneíge | 5.53 | |
UNIQLO | 5.23 | |
Snoopy And The Peanuts Gang | 4.96 | |
UberEATS | 4.96 | |
Miu Miu | 4.81 | |
Loewe | 4.43 | |
Daniel Wellington | 4.39 | |
Costco | 4.33 | |
Petronas | 4.25 | |
Panasonic | 4.08 | |
Fila | 4.02 | |
Gundam | 3.86 | |
Pfizer | 3.84 | |
LEGOLAND | 3.67 | |
Amway | 3.65 | |
Starbucks | 3.57 | |
Dyson | 3.54 | |
Tiffany | 3.42 | |
Leica | 3.30 | |
NBC | 3.08 | |
Tesco | 2.97 | |
New Balance | 2.93 | |
IKEA | 2.89 | |
Huawei | 2.88 | |
Marc Jacobs | 2.83 | |
TOM FORD | 2.77 | |
Pizza Hut | 2.64 | |
Pokemon Go | 2.60 | |
McDonald's | 2.56 | |
Yves Saint Laurent | 2.53 | |
Moschino | 2.52 | |
KFC | 2.47 | |
Hermès | 2.39 | |
Tiffany & Co | 2.36 | |
Valentino | 2.32 | |
Timberland | 2.32 | |
Lancôme | 2.31 | |
Fendi | 2.23 | |
Lego | 2.21 | |
Balenciaga | 2.16 | |
Christian Louboutin | 2.11 |
Official Profiles
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LoginArtist: Della
The map shows every radio station that aired Della today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 11:00:19 | 想戀一個愛 | Love 972 | Singapore, SG | 22 |
2025-08-22 09:31:03 | 不是你的錯 | Capital 95.8FM | Singapore, SG | 13 |
2025-08-22 08:40:18 | 好難得 | UFM 1003 | Toa Payoh New Town, SG | 7 |
2025-08-22 07:44:22 | 猜不透 | Love 972 | Singapore, SG | 223 |
2025-08-22 07:15:04 | 煩 | UFM 1003 | Toa Payoh New Town, SG | 5 |
2025-08-22 06:24:54 | 不是你的錯 | Capital 95.8FM | Singapore, SG | 9 |
2025-08-22 01:26:57 | 好難得 | UFM 1003 | Toa Payoh New Town, SG | 9 |
2025-08-22 00:01:07 | 不是你的錯 | Capital 95.8FM | Singapore, SG | 9 |
Popularity (2025-10-07)
Platform | % |
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No data. |