Delinquent Habits

Delinquent Habits — hip-hop & rap artist from US.

Formed in 1991 in Norwalk, California, Delinquent Habits was among the pioneering Latino hip-hop groups, blending English and Spanish lyrics. Their debut…

Influence: 54.72% Fanbase: 33.27% Trending: 65.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sullen Clothing • 108.23% • Very Strong

As of 2025-08-22

336,670

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:43:32 UTC

Genres

hip-hop & rapgangster raphip-hop/raphardcore hip hopchicano rapcontemporary hip hophip hop

Biography

Formed in 1991 in Norwalk, California, Delinquent Habits was among the pioneering Latino hip-hop groups, blending English and Spanish lyrics. Their debut album, released by PMP in 1996 and executive-produced by Sen Dog of Cypress Hill, achieved notable success, selling over a million copies worldwide. Despite facing label challenges, the group continued to evolve their sound, touring internationally with diverse acts like the Fugees and Korn.

After the release of several albums and lineup changes, Delinquent Habits reunited in 2013 and dropped "It Could Be Round Two" in 2017, featuring Sen Dog. The trio's enduring presence in the hip-hop scene reflects their ability to adapt and innovate over the years.

Top Brand Affinities

Report Date: 2025-08-22

Delinquent Habits reliably reaches 25-34 & 18-24 audiences in MEXICO, UNITED STATES, BRAZIL. The base is heavily male (87%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (21,596 avg views per post); Instagram layers on depth and replies. The audience sits near Sullen Clothing, Akai, New Era, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delinquent Habits score 0.50% — Low bucket.

Brand: Sullen ClothingBrand: AkaiBrand: New Era

Followers:336,670

Engagements:1,679

Rate:0.5%

Posts:1,659

Avg Likes:1,665

Avg Comments:33

Avg Views:21,596

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 336,670 · Engagements 1,679 · Rate 0.5% Posts 1,659 · Views 21,596 · Avg Likes 1,665 · Avg Comments 33 · Avg Views 21,596	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 31% 35-44: 17% 45-64: 3%	Largest: 25-34 (46%); next: 18-24 (31%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	MEXICO (14%) UNITED STATES (11%) BRAZIL (6%) COLOMBIA (5%) SPAIN (4%)	Top regions: MEXICO (14%), UNITED STATES (11%), BRAZIL (6%)
Platform Engagement	Instagram: 1,325 avg likes/post · Youtube: 21,596 avg views/post	Best reach: Youtube 21,596 avg views; best engagement: Instagram 1,325 avg likes

Top Brand Affinities

Sullen Clothing

Score: 108.23

Akai

Score: 37.31

New Era

Score: 14.97

DC Shoes

Score: 13.66

Everlast

Score: 13.64

Mixcloud

Score: 13.13

Pioneer

Score: 12.09

Tattoodo

Score: 11.14

Buick

Score: 10.58

Marc O'Polo

Score: 10.44

Amazon Music

Score: 8.94

Beats Electronics

Score: 8.13

Brand	Category	Score
Sullen Clothing		108.23
Akai		37.31
New Era		14.97
DC Shoes		13.66
Everlast		13.64
Mixcloud		13.13
Pioneer		12.09
Tattoodo		11.14
Buick		10.58
Marc O'Polo		10.44
Amazon Music		8.94
Beats Electronics		8.13
Diablo		7.54
Ableton		7.49
Los Angeles Lakers		7.46
Pro Tools		7.45
Volcom		7.16
Suavecito		6.92
Monster Beverage		5.67
Cadillac		5.23
Movistar		5.10
Harley-Davidson		4.70
Warner Bros		4.30
Sneakerhead		4.23
SoundCloud		4.21
Spotify Music		4.01
NFL		3.64
Jack Daniels		3.55
Universal		3.52
Mortal Kombat		3.51
Columbia Pictures		3.43
G-shock		3.36
ESPN		3.36
Stüssy		3.35
MTV		3.35
Chevrolet		3.33
Barber Shop Connect		3.24
Red Bull		3.21
Timberland		3.19
UFC		3.16
Vans		3.14
Carhartt		3.14
Paramount Pictures		3.11
Hot Wheels		3.11
NBA		3.08
Jaguar		2.96
Hennessy		2.88
Heineken		2.67
Matrix		2.67
Dodge		2.66