Delara

Delara — pop artist from NO.

Delara, a Norwegian artist of Iranian descent, merges cultures through her compelling musical narratives. Her breakout track "Paper Paper" in 2017 landed on…

Influence: 47.66% Fanbase: 19.19% Trending: 61.90% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 110.11% • Very Strong

As of 2025-08-22

161,029

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-12-07 11:30:57 UTC

Genres

poppopnorwegian popnorwegian indiemainstream popr&b, funk & soulrnbhip-hop & rapnorwegian pop rap

Biography

Delara, a Norwegian artist of Iranian descent, merges cultures through her compelling musical narratives. Her breakout track "Paper Paper" in 2017 landed on Spotify's Top 40 global list, setting the stage for her rapid rise in the industry with her debut EP "Rebel" and subsequent projects.

Following her successful EP "Running Deep," Delara continued to receive accolades, including the GAFFA Award and nominations for "Pop Artist of the Year." With her project "Et lite stykke Norge," she delved into Norwegian themes, leaving a lasting impact on listeners and even influencing the national high school curriculum. Her versatility as a Pop/R&B artist shone through with the EP "Timepiece," highlighted by the hit "Checka" featuring Loredana, which took the European charts by storm. Additionally, Delara's upcoming debut album promises further exploration of her artistry, earning recognition from global platforms and a notable collaboration with Netflix's "Bridgerton" season 3 as part of the 'Queens Global Orchestra.'

Top Brand Affinities

Report Date: 2025-08-22

Delara is already in the conversation with 18-24 & 25-34 audiences in GERMANY, NORWAY, PAKISTAN. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (54,100 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to By Malene Birger, Nelly.com, Grundig points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Delara score 1.66% — Moderate bucket.

Brand: By Malene BirgerBrand: Nelly.comBrand: Grundig

Followers:161,029

Engagements:2,673

Rate:1.7%

Posts:732

Avg Likes:2,586

Avg Comments:83

Avg Views:60,799

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 161,029 · Engagements 2,673 · Rate 1.7% Posts 732 · Views 60,799 · Avg Likes 2,586 · Avg Comments 83 · Avg Views 60,799	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 7% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	GERMANY (26%) NORWAY (18%) PAKISTAN (9%) UNITED STATES (6%) TüRKIYE (4%)	Top regions: GERMANY (26%), NORWAY (18%), PAKISTAN (9%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 54,100 avg views/post · Youtube: 6,699 avg views/post	Best reach: Tiktok 54,100 avg views; best engagement: Tiktok 2,425 avg likes

Top Brand Affinities

By Malene Birger

Score: 110.11

Nelly.com

Score: 92.85

Grundig

Score: 54.98

Gant

Score: 17.40

Nakd

Score: 13.94

Zalando

Score: 11.92

H&M Home

Score: 11.47

Acne Studios

Score: 8.42

Loewe

Score: 6.69

JACQUEMUS

Score: 6.36

Carlsberg

Score: 5.61

ASOS

Score: 5.42

Brand	Category	Score
By Malene Birger		110.11
Nelly.com		92.85
Grundig		54.98
Gant		17.40
Nakd		13.94
Zalando		11.92
H&M Home		11.47
Acne Studios		8.42
Loewe		6.69
JACQUEMUS		6.36
Carlsberg		5.61
ASOS		5.42
Spotify Music		5.28
Nespresso		4.66
essie		4.52
Ableton		4.47
Kickstarter		4.23
Miu Miu		3.96
SoundCloud		3.22
Marc Jacobs		3.19
Urban Outfitters		3.10
Tinder		3.00
TOM FORD		2.91
H&M		2.89
LEGOLAND		2.84
Tomorrowland		2.82
Lollapalooza		2.77
Aperol		2.61
Pepsi		2.55
Coachella		2.50
Fenty beauty		2.41
Dolce & Gabbana		2.36
Snickers		2.32
Kylie Cosmetics		2.31
Dr. Martens		2.29
Polaroid		2.13
Hermès		2.09
Kodak		2.03
The North Face		2.01
Beats Electronics		1.98
Fujifilm		1.84
ASICS		1.82
Armani		1.76
Burberry		1.75
Reebok		1.74
Levi's		1.70
Showtime		1.68
Urban Decay Cosmetics		1.65
Volvo		1.64
Vogue		1.62