Del Amitri
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
30,252
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 16:56:03 UTC
Genres
Biography
Following Twisted, Del Amitri released Some Other Sucker's Parade in 1997, which continued their adult alternative jangle pop style but did not produce any major hits. The band's career was celebrated in 1998 with the release of the anthology Hatful of Rain: The Best of Del Amitri, showcasing their best songs. Their album Can You Do Me Good? in 2002 continued their soulful and melodic sound, solidifying their place in the music industry.
Del Amitri builds repeat engagement among 35-44 & 45-64 audiences throughout UNITED KINGDOM, UNITED STATES, AUSTRALIA. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (21,416 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, ITV, Pro Tools point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,252 · Engagements 788 · Rate 2.6% Posts 535 · Views 21,416 · Avg Likes 752 · Avg Comments 58 · Avg Views 21,416 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 29% 45-64: 26% 25-34: 26% 18-24: 16% |
Largest: 35-44 (29%); next: 45-64 (26%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (35%) UNITED STATES (20%) AUSTRALIA (6%) GERMANY (4%) DENMARK (3%) |
Top regions: UNITED KINGDOM (35%), UNITED STATES (20%), AUSTRALIA (6%) |
| Platform Engagement | Instagram: 389 avg likes/post · Youtube: 21,416 avg views/post | Best reach: Youtube 21,416 avg views; best engagement: Instagram 389 avg likes |
Top Brand Affinities
Ampeg
ITV
Pro Tools
Sainsbury's
Akg
Sennheiser
MOOG
Amazon Music
Morrisons
Tate Modern
ALDI
DeLorean Motor Company
| Brand | Category | Score |
|---|---|---|
| Ampeg | 41.80 | |
| ITV | 18.98 | |
| Pro Tools | 18.91 | |
| Sainsbury's | 17.38 | |
| Akg | 15.96 | |
| Sennheiser | 14.64 | |
| MOOG | 14.27 | |
| Amazon Music | 12.54 | |
| Morrisons | 11.99 | |
| Tate Modern | 8.21 | |
| ALDI | 8.20 | |
| DeLorean Motor Company | 8.12 | |
| Vauxhall | 8.09 | |
| Carlsberg | 7.63 | |
| Tesco | 7.31 | |
| Guinness | 7.17 | |
| BBC | 7.05 | |
| Marks & Spencer | 6.63 | |
| Spotify Music | 6.57 | |
| Columbia Pictures | 5.56 | |
| Kickstarter | 5.48 | |
| Leica | 4.84 | |
| NBC | 4.63 | |
| Nixon | 4.45 | |
| Lego | 4.23 | |
| MTV | 4.14 | |
| Cadbury | 3.99 | |
| Paramount Pictures | 3.51 | |
| Showtime | 3.48 | |
| Warner Bros | 3.48 | |
| Harrods | 3.47 | |
| Baileys | 3.40 | |
| Primark | 3.27 | |
| Aperol | 3.24 | |
| Pixar | 3.04 | |
| Jack Daniels | 2.86 | |
| Amazon | 2.75 | |
| Lush | 2.72 | |
| AMC | 2.70 | |
| SoundCloud | 2.65 | |
| Dr. Martens | 2.57 | |
| Star Wars | 2.49 | |
| Philips | 2.49 | |
| Emporium | 2.44 | |
| HBO | 2.42 | |
| Tinder | 2.33 | |
| Beats Electronics | 2.18 | |
| IKEA | 2.14 | |
| Sunnies Studios | 2.10 | |
| Kodak | 2.02 |
Official Profiles
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LoginArtist: Del Amitri
The map shows every radio station that aired Del Amitri today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-14)
Total: 1,230,600
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
624,688 | 50.76% |
| [+] |
Last.fm |
389,842 | 31.68% |
| [+] |
Pandora |
216,070 | 17.56% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 10:23:53 | Roll to Me | WRSI | Northampton, US | 120 |
| 2025-08-22 10:12:28 | Roll to Me | West Sound | Ayrshire, GB | 117 |
| 2025-08-22 10:12:25 | Roll to Me | Clyde 2 | Glasgow, GB | 123 |
| 2025-08-22 10:12:17 | Roll to Me | Forth 2 | Edinburgh, GB | 121 |
| 2025-08-22 10:12:16 | Roll to Me | GHR Hull & East Yorkshire | Hull, GB | 124 |
| 2025-08-22 10:12:14 | Roll to Me | Wave 105 | Dorchester, GB | 120 |
| 2025-08-22 09:40:44 | Roll to Me | One FM 91.3 | Singapore, SG | 121 |
| 2025-08-22 09:16:55 | Roll to Me | WXPK | New York City, US | 127 |
| 2025-08-22 07:47:26 | Roll to Me | KMMS | Bozeman, US | 122 |
| 2025-08-22 07:02:20 | Not Where It's At | WRSI | Northampton, US | 211 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
