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Measure Artist Music with AI
Del Amitri

Del Amitri

Country: GB | Artist ID: 11e81bbb-8e11-a43c-9d33-a0369fe50396

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Genres

popnew wave popclassic uk poppoprockpop rockscottish rockrockeuropeanbritpopothersmelancholia
Influential: 56.90% Fanbase: 36.65% Trending: 67.02%
Report Date: 2025-08-22

0

Total Streams

30,252

Social Media Followers

00:00:00

Hours Airplay

Scores

Score: DMDB 56.90% | Fanbase 36.65% | Trending 67.02% | CAREER STAGE: MID_LEVEL

Biography

Del Amitri, a Scottish band formed in 1982 by Justin Currie and Ian Harvie, gained popularity for their Beatlesque pop and country-rock sound. After releasing their self-titled major-label debut in 1985, the band faced some challenges but rebounded with a successful U.S. tour and a new deal with A&M Records. Their breakthrough came with the release of the album Twisted in 1995, which featured the hit single "Roll to Me" and propelled them to global success.

Following Twisted, Del Amitri released Some Other Sucker's Parade in 1997, which continued their adult alternative jangle pop style but did not produce any major hits. The band's career was celebrated in 1998 with the release of the anthology Hatful of Rain: The Best of Del Amitri, showcasing their best songs. Their album Can You Do Me Good? in 2002 continued their soulful and melodic sound, solidifying their place in the music industry.

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Artist Affinity

► Open Full Social Media Report
Report Date: 2025-08-22

Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection. Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Del Amitri score 2.60% — Strong bucket.
Brand: Ampeg Brand: ITV Brand: Pro Tools
Followers:30,252
Engagements:788
Rate:2.6%
Posts:535
Views:21,416
Avg Likes:752
Avg Comments:58
Avg Views:21,416

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 30,252 · Engagements 788 · Rate 2.6%
Posts 535 · Views 21,416 · Avg Likes 752 · Avg Comments 58 · Avg Views 21,416 		Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality.
Age Breakdown 35-44: 29%
45-64: 26%
25-34: 26%
18-24: 16%
 Largest: 35-44 (29%); next: 45-64 (26%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0% 		Skews male (74%)
Top Countries UNITED KINGDOM (35%)
UNITED STATES (20%)
AUSTRALIA (6%)
GERMANY (4%)
DENMARK (3%)
 Top regions: UNITED KINGDOM (35%), UNITED STATES (20%), AUSTRALIA (6%)
Platform Engagement Instagram: 389 avg likes/post · Youtube: 21,416 avg views/post Best reach: Youtube 21,416 avg views; best engagement: Instagram 389 avg likes

Top Brand Affinities

Ampeg
Score: 41.80
ITV
Score: 18.98
Pro Tools
Score: 18.91
Sainsbury's
Score: 17.38
Akg
Score: 15.96
Sennheiser
Score: 14.64
MOOG
Score: 14.27
Amazon Music
Score: 12.54
Morrisons
Score: 11.99
Tate Modern
Score: 8.21
ALDI
Score: 8.20
DeLorean Motor Company
Score: 8.12
Top Brand Affinities
Brand Category Score
Ampeg 41.80
ITV 18.98
Pro Tools 18.91
Sainsbury's 17.38
Akg 15.96
Sennheiser 14.64
MOOG 14.27
Amazon Music 12.54
Morrisons 11.99
Tate Modern 8.21
ALDI 8.20
DeLorean Motor Company 8.12
Vauxhall 8.09
Carlsberg 7.63
Tesco 7.31
Guinness 7.17
BBC 7.05
Marks & Spencer 6.63
Spotify Music 6.57
Columbia Pictures 5.56
Kickstarter 5.48
Leica 4.84
NBC 4.63
Nixon 4.45
Lego 4.23
MTV 4.14
Cadbury 3.99
Paramount Pictures 3.51
Showtime 3.48
Warner Bros 3.48
Harrods 3.47
Baileys 3.40
Primark 3.27
Aperol 3.24
Pixar 3.04
Jack Daniels 2.86
Amazon 2.75
Lush 2.72
AMC 2.70
SoundCloud 2.65
Dr. Martens 2.57
Star Wars 2.49
Philips 2.49
Emporium 2.44
HBO 2.42
Tinder 2.33
Beats Electronics 2.18
IKEA 2.14
Sunnies Studios 2.10
Kodak 2.02

Total Streams (2025-08-24)

Total: 0 — Est. Royalty: $0.00

Platform Total Royalty ($) %
[+] Anghami Anghami 0 0.00 0.00%
[+] Audiomack Audiomack 0 0.00 0.00%
[+] Jiosaavn Jiosaavn 0 0.00 0.00%
[+] Last.fm Last.fm 0 0.00 0.00%
[+] Pandora Pandora 0 0.00 0.00%
[+] Spotify Spotify 0 0.00 0.00%
[+] Tidal Tidal 0 0.00 0.00%
[+] Yandex Yandex 0 0.00 0.00%
[+] YouTube Artist YouTube Artist 0 0.00 0.00%

Radio Spins (2025-08-24)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-08-23)

Platform%
No data.

Daily Report: 2025-08-22 ? 2025-08-23

Streams: 0 ? 0 (+0.00%)

Royalties: $0.00 ? $0.00 (+0.00)

Audience Growth (followers)
Platform2025-08-222025-08-23Change
Popularity Change (%)
Platform2025-08-222025-08-23Change
Streaming Audience Growth
Platform2025-08-222025-08-23Change
Radio Airplay Change (min)
Song2025-08-222025-08-23Change
Streams & Royalties
Metric2025-08-222025-08-23Change
Streams00+0
Royalties$0.00$0.00+0.00
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