Dekko

Dekko — pop artist from CO.

DEKKO, born Daniel Esquiaqui Lecompte in Barranquilla, has been captivating audiences with his musical talent since a young age. Starting out by performing at…

Influence: 56.21% Fanbase: 40.93% Trending: 63.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 16.47% • Very Strong

As of 2025-08-22

10,014,105

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:40:56 UTC

Genres

poppopasian popalternativealternativelatinreggaeton colombianolatinreggaeton

Biography

DEKKO, born Daniel Esquiaqui Lecompte in Barranquilla, has been captivating audiences with his musical talent since a young age. Starting out by performing at cultural and private events in his city, he quickly gained recognition for his interpretations of tropical music, particularly Vallenato, a popular genre in Colombia's coastal regions.

DEKKO's artistry shines not only in his performances but also in his songwriting. With a knack for crafting unique and catchy tunes, he has made a name for himself with hits like "Carita Linda," "Videollamada," "Bff

Top Brand Affinities

Report Date: 2025-08-22

Dekko keeps 18-24 & 25-34 audiences engaged throughout COLOMBIA, VENEZUELA, PERU. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 283,808 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Bodytech, Movistar, LATAM supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Dekko score 0.28% — Low bucket.

Brand: BodytechBrand: MovistarBrand: LATAM

Followers:10,014,105

Engagements:27,539

Rate:0.3%

Posts:970

Avg Likes:26,485

Avg Comments:448

Avg Views:467,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,014,105 · Engagements 27,539 · Rate 0.3% Posts 970 · Views 467,108 · Avg Likes 26,485 · Avg Comments 448 · Avg Views 467,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 68% 25-34: 19% 13-17: 11% 35-44: 2%	Largest: 18-24 (68%); next: 25-34 (19%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	COLOMBIA (39%) VENEZUELA (13%) PERU (12%) ARGENTINA (7%) ECUADOR (6%)	Top regions: COLOMBIA (39%), VENEZUELA (13%), PERU (12%)
Platform Engagement	Instagram: 9,612 avg likes/post · Tiktok: 183,300 avg views/post · Youtube: 283,808 avg views/post	Best reach: Youtube 283,808 avg views; best engagement: Tiktok 10,400 avg likes

Top Brand Affinities

Bodytech

Score: 16.47

Movistar

Score: 15.88

LATAM

Score: 11.44

Suavecito

Score: 5.95

American Airlines

Score: 5.34

Ableton

Score: 5.07

VidaSana

Score: 4.26

musical.ly

Score: 2.77

Dolce & Gabbana

Score: 2.66

Spotify Music

Score: 2.31

Cafecito

Score: 2.07

Bershka

Score: 2.02

Brand	Category	Score
Bodytech		16.47
Movistar		15.88
LATAM		11.44
Suavecito		5.95
American Airlines		5.34
Ableton		5.07
VidaSana		4.26
musical.ly		2.77
Dolce & Gabbana		2.66
Spotify Music		2.31
Cafecito		2.07
Bershka		2.02
shein		1.82
Tomorrowland		1.78
Ferrero		1.70
SheInside		1.67
Forever 21		1.39
Puma		1.37
Calvin Klein		1.33
Versace		1.31
Beats Electronics		1.12
H&M		1.09
Reebok		1.08
Balenciaga		1.02
Airbnb		0.96
Maybelline		0.96
Vans		0.86
SoundCloud		0.83
Universal		0.83
Vogue		0.82
Pandora		0.78
Louis Vuitton		0.74
Prada		0.70
Lego		0.70
Lamborghini		0.69
Adidas		0.69
Polaroid		0.68
Red Bull		0.68
NBA		0.67
Nutella		0.65
Yamaha		0.62
Sony		0.61
Zara		0.58
Christian Dior		0.57
Walt Disney		0.57
Coca-Cola		0.55
Marvel		0.53
Nike		0.53
Marvel Entertainment		0.52
Netflix		0.47

Official Profiles

Artist: Dekko

Date Range: 2025-10-08 → 2025-10-08

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At	Song	Station	Location	Duration (s)
2025-08-22 09:45:13	Perreito Under	Loca Latino	Madrid, ES	8
2025-08-22 04:01:25	12x3	Radio Moda	Lima, PE	152
2025-08-22 02:25:47	12x3	Los 40 Principales	Cali, CO	152
2025-08-22 00:35:40	12x3	Radio La Zona	Lima, PE	153