DeJ Loaf Brand Affinity ranks highest Kurt Geiger at 36.99% . Very Strong. Score DMDB 67.00% | Fanbase 62.67%

DeJ Loaf — r&b, funk & soul artist from US.

DeJ Loaf, a Detroit native known for her distinctive voice, blends soul and edge in her music. Originally on track for nursing school, she transitioned to a…

DeJ Loaf

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd2-0d17-e8f2-ac2f-a0369fe50396

Find Artist

Genres

r&b, funk & soulr&bpop r&bhip-hop & rappop rapraptraphip-hop/rapdetroit hip hopcontemporary hip hophip hopelectronictrap queen

Influential: 67.00% Fanbase: 62.67% Trending: 69.17%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 36.99% • Very Strong

As of 2025-09-09

9,342,796

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.00% | Fanbase 62.67% | Trending 69.17% | CAREER STAGE: MAINSTREAM

Biography

DeJ Loaf, a Detroit native known for her distinctive voice, blends soul and edge in her music. Originally on track for nursing school, she transitioned to a full-time music career at the age of 20. DeJ gained recognition through mixtape releases such as Just Do It and Sell Sole, leading to a record deal with Columbia Records. Her debut single "Try Me" achieved Gold status and charted in the Billboard Top 50.

Report Date: 2025-09-09

DeJ Loaf performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, NIGERIA. Audience composition is heavily female (58%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 145,195 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Kurt Geiger, Spinrilla, WNBA, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, DeJ Loaf is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DeJ Loaf score 0.76% — Low bucket.

Brand: Kurt GeigerBrand: SpinrillaBrand: WNBA

Followers:9,342,796

Engagements:71,173

Rate:0.8%

Posts:139

Avg Likes:71,093

Avg Comments:1,279

Avg Views:145,195

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,342,796 · Engagements 71,173 · Rate 0.8% Posts 139 · Views 145,195 · Avg Likes 71,093 · Avg Comments 1,279 · Avg Views 145,195	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 8% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (67%) UNITED KINGDOM (4%) NIGERIA (3%) CANADA (3%) KENYA (2%)	Top regions: UNITED STATES (67%), UNITED KINGDOM (4%), NIGERIA (3%)
Platform Engagement	Instagram: 67,515 avg likes/post · Youtube: 145,195 avg views/post	Best reach: Youtube 145,195 avg views; best engagement: Instagram 67,515 avg likes

Top Brand Affinities

Kurt Geiger

Score: 36.99

Spinrilla

Score: 26.44

WNBA

Score: 19.71

Palm Angels

Score: 18.51

True Religion

Score: 14.61

Amazon Music

Score: 10.19

Hennessy

Score: 9.34

Champion

Score: 9.18

Steve Madden

Score: 8.40

New Era

Score: 8.13

Alexander McQueen

Score: 6.95

boohoo

Score: 6.68

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Top Brand Affinities

Brand	Category	Score
Kurt Geiger		36.99
Spinrilla		26.44
WNBA		19.71
Palm Angels		18.51
True Religion		14.61
Amazon Music		10.19
Hennessy		9.34
Champion		9.18
Steve Madden		8.40
New Era		8.13
Alexander McQueen		6.95
boohoo		6.68
FashionNova		6.45
Maybach		6.43
Maison Margiela		6.13
Marc Jacobs		5.16
iHeartRadio Music Awards		5.05
Coach		4.58
Verizon		4.55
Philips		4.19
UGG		4.07
SoundCloud		3.86
American Eagle		3.69
ASOS		3.67
Sneakerhead		3.44
Carhartt		3.34
MTV		3.24
TOM FORD		3.23
Urban Outfitters		3.17
Kodak		3.15
H&M		3.13
Barber Shop Connect		3.11
ESPN		3.10
Christian Louboutin		3.06
Paramount Pictures		3.02
Los Angeles Lakers		2.98
Beats Electronics		2.87
Versace		2.71
Target		2.65
Michael Kors		2.65
Nickelodeon		2.63
Walmart		2.61
shein		2.61
Dolce & Gabbana		2.53
Dr. Martens		2.52
NFL		2.45
NBA		2.37
Rolls-Royce		2.31
Timberland		2.18
Forever 21		2.15