
Deichkind
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
429,249
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 18:46:03 UTC
Genres
Biography
Deichkind's success has been marked by hits like Bück Dich Hoch and Leider Geil, which achieved gold status and popularized the phrase "Leider Geil" in German-speaking countries. Under their own label Sultan Günther Music, the band released Niveau Weshalb Warum in 2015, Wer Sagt Denn Das? in 2019, and their latest album Neues Vom Dauerzustand in 2023. Their music continues to make an impact, reflecting their ongoing engagement with current events and cultural conversations.
Deichkind is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (14,600 avg views per post); Instagram builds the community layer. Affinity data highlights Commerzbank, Augustiner Helles, Edeka, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 429,249 · Engagements 3,396 · Rate 0.8% Posts 2,510 · Views 22,983 · Avg Likes 3,302 · Avg Comments 66 · Avg Views 22,983 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 37% 25-34: 37% 35-44: 16% 45-64: 5% |
Largest: 18-24 (37%); next: 25-34 (37%) |
Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
Top Countries |
GERMANY (76%) AUSTRIA (8%) SWITZERLAND (3%) UNITED STATES (2%) RUSSIA (2%) |
Top regions: GERMANY (76%), AUSTRIA (8%), SWITZERLAND (3%) |
Platform Engagement | Instagram: 2,446 avg likes/post · Tiktok: 14,600 avg views/post · Youtube: 8,383 avg views/post | Best reach: Tiktok 14,600 avg views; best engagement: Instagram 2,446 avg likes |
Top Brand Affinities
Commerzbank
Augustiner Helles
Edeka
KaDeWe
Hummel
Gamescom
Beck`s
Lufthansa
Braun
Zalando
Schutz
Rossmann
Brand | Category | Score |
---|---|---|
Commerzbank | 55.52 | |
Augustiner Helles | 36.85 | |
Edeka | 36.77 | |
KaDeWe | 30.66 | |
Hummel | 29.68 | |
Gamescom | 26.75 | |
Beck`s | 25.98 | |
Lufthansa | 15.48 | |
Braun | 13.83 | |
Zalando | 13.35 | |
Schutz | 12.00 | |
Rossmann | 11.26 | |
Paulaner | 10.55 | |
PLAYMOBIL | 10.23 | |
Sennheiser | 10.22 | |
Zimmermann | 9.64 | |
Lidl | 9.01 | |
Jagermeister | 8.60 | |
Bosch | 8.44 | |
Absolut | 8.02 | |
KARL LAGERFELD | 7.21 | |
Heinz | 6.90 | |
Thermomix | 6.68 | |
Lollapalooza | 6.46 | |
Fanta | 6.04 | |
Opel | 6.02 | |
Haribo | 5.71 | |
Pioneer | 5.68 | |
ALDI | 5.43 | |
essie | 5.17 | |
Ableton | 5.15 | |
Leica | 4.97 | |
IKEA | 4.54 | |
Aperol | 4.51 | |
Carhartt | 4.41 | |
Busch | 4.09 | |
Volkswagen | 3.91 | |
Columbia Pictures | 3.87 | |
Olympus | 3.74 | |
Beats Electronics | 3.63 | |
Kickstarter | 3.63 | |
Lego | 3.61 | |
Heineken | 3.61 | |
Tomorrowland | 3.59 | |
Audi | 3.57 | |
Polaroid | 3.55 | |
Faber-Castell | 3.52 | |
UEFA | 3.40 | |
Red Bull | 3.40 | |
ASICS | 3.36 |
Official Profiles
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LoginArtist: Deichkind
The map shows every radio station that aired Deichkind today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 06:14:14 | Bon Voyage | Delta Radio | Kiel, DE | 3 |
2025-08-22 03:33:32 | Remmidemmi (Yippie Yippie Yeah) - Single Edit | FM4 | Vienna, AT | 220 |
2025-08-22 00:20:35 | Bon Voyage | Delta Radio | Kiel, DE | 4 |
Popularity (2025-10-07)
Platform | % |
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No data. |