Deichkind

Deichkind

Country: DE

Influence: 57.85% Fanbase: 45.21% Trending: 64.17% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 55.52% • Very Strong

As of 2025-08-22

429,249

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 18:46:03 UTC

Genres

popgerman poprockgerman rockhip-hop & raphamburg hip hophip hopelectronicdance

Biography

Formed in 1997 by Philipp Grütering, Malte Pittner, and Buddy Buxbaum, Deichkind quickly gained attention with their controversial style. Warner's Showdown signed the band in 1999 after the release of their EP Kabeljau Inferno, leading to their debut album Bitte Ziehen Sie Durch and the hit single Bon Voyage. With a rotating lineup, Deichkind continued to release albums throughout the 2000s, including Noch Fünf Minuten Mutti in 2002 and Arbeit Nervt in 2008. The band remains active in social and political discussions, using their platform to address issues like refugee policy.

Deichkind's success has been marked by hits like Bück Dich Hoch and Leider Geil, which achieved gold status and popularized the phrase "Leider Geil" in German-speaking countries. Under their own label Sultan Günther Music, the band released Niveau Weshalb Warum in 2015, Wer Sagt Denn Das? in 2019, and their latest album Neues Vom Dauerzustand in 2023. Their music continues to make an impact, reflecting their ongoing engagement with current events and cultural conversations.

Deichkind Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Deichkind is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, AUSTRIA, SWITZERLAND. The audience is heavily male (77%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (14,600 avg views per post); Instagram builds the community layer. Affinity data highlights Commerzbank, Augustiner Helles, Edeka, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Deichkind score 0.79%Low bucket.
Brand: CommerzbankBrand: Augustiner HellesBrand: Edeka
Followers:429,249
Engagements:3,396
Rate:0.8%
Posts:2,510
Views:22,983
Avg Likes:3,302
Avg Comments:66
Avg Views:22,983

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 429,249 · Engagements 3,396 · Rate 0.8%
Posts 2,510 · Views 22,983 · Avg Likes 3,302 · Avg Comments 66 · Avg Views 22,983
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 37%
35-44: 16%
45-64: 5%
Largest: 18-24 (37%); next: 25-34 (37%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries GERMANY (76%)
AUSTRIA (8%)
SWITZERLAND (3%)
UNITED STATES (2%)
RUSSIA (2%)
Top regions: GERMANY (76%), AUSTRIA (8%), SWITZERLAND (3%)
Platform Engagement Instagram: 2,446 avg likes/post · Tiktok: 14,600 avg views/post · Youtube: 8,383 avg views/post Best reach: Tiktok 14,600 avg views; best engagement: Instagram 2,446 avg likes

Top Brand Affinities

Commerzbank
Score: 55.52
Augustiner Helles
Score: 36.85
Edeka
Score: 36.77
KaDeWe
Score: 30.66
Hummel
Score: 29.68
Gamescom
Score: 26.75
Beck`s
Score: 25.98
Lufthansa
Score: 15.48
Braun
Score: 13.83
Zalando
Score: 13.35
Schutz
Score: 12.00
Rossmann
Score: 11.26
Brand Category Score
Commerzbank 55.52
Augustiner Helles 36.85
Edeka 36.77
KaDeWe 30.66
Hummel 29.68
Gamescom 26.75
Beck`s 25.98
Lufthansa 15.48
Braun 13.83
Zalando 13.35
Schutz 12.00
Rossmann 11.26
Paulaner 10.55
PLAYMOBIL 10.23
Sennheiser 10.22
Zimmermann 9.64
Lidl 9.01
Jagermeister 8.60
Bosch 8.44
Absolut 8.02
KARL LAGERFELD 7.21
Heinz 6.90
Thermomix 6.68
Lollapalooza 6.46
Fanta 6.04
Opel 6.02
Haribo 5.71
Pioneer 5.68
ALDI 5.43
essie 5.17
Ableton 5.15
Leica 4.97
IKEA 4.54
Aperol 4.51
Carhartt 4.41
Busch 4.09
Volkswagen 3.91
Columbia Pictures 3.87
Olympus 3.74
Beats Electronics 3.63
Kickstarter 3.63
Lego 3.61
Heineken 3.61
Tomorrowland 3.59
Audi 3.57
Polaroid 3.55
Faber-Castell 3.52
UEFA 3.40
Red Bull 3.40
ASICS 3.36

Official Profiles

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Artist: Deichkind

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Deichkind today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 06:14:14 Bon Voyage Delta Radio Kiel, DE 3
2025-08-22 03:33:32 Remmidemmi (Yippie Yippie Yeah) - Single Edit FM4 Vienna, AT 220
2025-08-22 00:20:35 Bon Voyage Delta Radio Kiel, DE 4

Popularity (2025-10-07)

Platform%
No data.

Trending Artist