Degs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
55,841
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-12-07 08:06:56 UTC
Genres
Biography
Degs is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,017 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Vauxhall points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 55,841 · Engagements 768 · Rate 1.4% Posts 2,228 · Views 1,410 · Avg Likes 759 · Avg Comments 43 · Avg Views 1,410 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 31% 35-44: 17% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (31%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (35%) UNITED STATES (18%) BRAZIL (7%) AUSTRALIA (4%) CANADA (4%) |
Top regions: UNITED KINGDOM (35%), UNITED STATES (18%), BRAZIL (7%) |
| Platform Engagement | Instagram: 653 avg likes/post · Tiktok: 1,017 avg views/post · Youtube: 393 avg views/post | Best reach: Tiktok 1,017 avg views; best engagement: Instagram 653 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Vauxhall
Ableton
SoundCloud
Akai
Trancefamily
Sennheiser
MOOG
Jagermeister
Beats Electronics
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 99.16 | |
| Pioneer | 42.92 | |
| Vauxhall | 36.89 | |
| Ableton | 32.70 | |
| SoundCloud | 21.72 | |
| Akai | 18.75 | |
| Trancefamily | 16.80 | |
| Sennheiser | 15.70 | |
| MOOG | 15.42 | |
| Jagermeister | 8.84 | |
| Beats Electronics | 8.82 | |
| Amazon Music | 7.97 | |
| Tomorrowland | 7.78 | |
| Warner Bros | 7.23 | |
| Atmos | 7.17 | |
| Spotify Music | 6.45 | |
| Carlsberg | 5.71 | |
| MISSGUIDED | 5.53 | |
| boohoo | 5.00 | |
| Tesco | 4.87 | |
| Stüssy | 4.79 | |
| BBC | 4.38 | |
| Guinness | 3.69 | |
| Monster Beverage | 3.63 | |
| Matrix | 3.41 | |
| ASOS | 3.38 | |
| Carhartt | 3.26 | |
| Lush | 3.20 | |
| Showtime | 3.09 | |
| Comedy Central | 3.02 | |
| Topshop | 2.76 | |
| Emporium | 2.71 | |
| Urban Outfitters | 2.70 | |
| Red Bull | 2.68 | |
| Hennessy | 2.60 | |
| Kodak | 2.46 | |
| Sunnies Studios | 2.43 | |
| The North Face | 2.41 | |
| Dr. Martens | 2.41 | |
| Aston Martin | 2.40 | |
| Volkswagen | 2.18 | |
| Sneakerhead | 2.16 | |
| Vans | 2.13 | |
| McLaren | 2.06 | |
| Chrysler | 2.03 | |
| Gymshark | 1.97 | |
| Land Rover | 1.95 | |
| Heineken | 1.94 | |
| Timberland | 1.91 | |
| Fujifilm | 1.89 |
Official Profiles
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LoginArtist: Degs
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-26 22:00 UTC | Delta Heavy, S.P.Y, DJ Hype, DJ Hazard, Issey Cross, Degs, CamrinWatsin, Bl3ss, Ben Gerrans, Ned Bennett, Culture Shock, Badger, White Pepper, Fish56Octagon | Ice Cream Factory | Sydney, Australia | |
| 2026-01-30 22:00 UTC | Hospitality Weekender 2026 | Butlins bognor | Arun, United Kingdom | — |
