Degs Brand Affinity ranks highest Mixcloud at 99.16% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Degs — r&b, funk & soul artist from GB.

A mysterious individual

Genres

r&b, funk & soulliquid funkelectronicdanceelectronicdrum & basseuropeanuk dnb

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-08-22

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 99.16% • Very Strong

As of 2025-08-22

55,841

Social Media Followers

As of 2025-08-22

00:19:43

Hours Airplay

As of 2025-08-22

CAREER STAGE: MID_LEVEL

Biography

A mysterious individual

Report Date: 2025-08-22

Degs is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, BRAZIL. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,017 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, Vauxhall points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Degs score 1.38% — Moderate bucket.

Brand: MixcloudBrand: PioneerBrand: Vauxhall

Followers:55,841

Engagements:768

Rate:1.4%

Posts:2,228

Avg Likes:759

Avg Comments:43

Avg Views:1,410

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 55,841 · Engagements 768 · Rate 1.4% Posts 2,228 · Views 1,410 · Avg Likes 759 · Avg Comments 43 · Avg Views 1,410	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 31% 35-44: 17% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (31%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (35%) UNITED STATES (18%) BRAZIL (7%) AUSTRALIA (4%) CANADA (4%)	Top regions: UNITED KINGDOM (35%), UNITED STATES (18%), BRAZIL (7%)
Platform Engagement	Instagram: 653 avg likes/post · Tiktok: 1,017 avg views/post · Youtube: 393 avg views/post	Best reach: Tiktok 1,017 avg views; best engagement: Instagram 653 avg likes

Top Brand Affinities

Mixcloud

Score: 99.16

Pioneer

Score: 42.92

Vauxhall

Score: 36.89

Ableton

Score: 32.70

SoundCloud

Score: 21.72

Akai

Score: 18.75

Trancefamily

Score: 16.80

Sennheiser

Score: 15.70

MOOG

Score: 15.42

Jagermeister

Score: 8.84

Beats Electronics

Score: 8.82

Amazon Music

Score: 7.97

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Top Brand Affinities

Brand	Category	Score
Mixcloud		99.16
Pioneer		42.92
Vauxhall		36.89
Ableton		32.70
SoundCloud		21.72
Akai		18.75
Trancefamily		16.80
Sennheiser		15.70
MOOG		15.42
Jagermeister		8.84
Beats Electronics		8.82
Amazon Music		7.97
Tomorrowland		7.78
Warner Bros		7.23
Atmos		7.17
Spotify Music		6.45
Carlsberg		5.71
MISSGUIDED		5.53
boohoo		5.00
Tesco		4.87
Stüssy		4.79
BBC		4.38
Guinness		3.69
Monster Beverage		3.63
Matrix		3.41
ASOS		3.38
Carhartt		3.26
Lush		3.20
Showtime		3.09
Comedy Central		3.02
Topshop		2.76
Emporium		2.71
Urban Outfitters		2.70
Red Bull		2.68
Hennessy		2.60
Kodak		2.46
Sunnies Studios		2.43
The North Face		2.41
Dr. Martens		2.41
Aston Martin		2.40
Volkswagen		2.18
Sneakerhead		2.16
Vans		2.13
McLaren		2.06
Chrysler		2.03
Gymshark		1.97
Land Rover		1.95
Heineken		1.94
Timberland		1.91
Fujifilm		1.89