
Degiheugi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-22
33,453
Social Media Followers
As of 2025-08-22
00:00:00
Hours Airplay
2025-10-08 16:56:11 UTC
Genres
Biography
A pioneer in using open licenses and leveraging the rise of streaming platforms in France in the early 2000s, Degiheugi's vision of shared music led him to establish his own label, "Endless Smile," in 2015 to coincide with the release of his fourth album of the same name. With over 35 million streams on various platforms, his compositions blend orchestral tones from the 60s and 70s with vintage soul-funk samples, forgotten song fragments, tropical samba rhythms, romantic string arrangements, and whimsical flutes intertwining effortlessly with wah-wah guitars, jazzy basslines, and hip-hop beats, captivating an international audience.
Degiheugi draws 25-34 & 18-24 audiences and holds attention in FRANCE, UNITED STATES, MEXICO. The skew is heavily male (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,621 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Akai, Mixcloud, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 33,453 · Engagements 310 · Rate 0.9% Posts 896 · Views 3,621 · Avg Likes 294 · Avg Comments 18 · Avg Views 3,621 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 13% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (36%) |
Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
Top Countries |
FRANCE (35%) UNITED STATES (8%) MEXICO (4%) BRAZIL (4%) CANADA (4%) |
Top regions: FRANCE (35%), UNITED STATES (8%), MEXICO (4%) |
Platform Engagement | Instagram: 159 avg likes/post · Youtube: 3,621 avg views/post | Best reach: Youtube 3,621 avg views; best engagement: Instagram 159 avg likes |
Top Brand Affinities
Akai
Mixcloud
Ableton
MOOG
Accor Hotels
Ricard
Pioneer
Air France
Pro Tools
PLAYMOBIL
Beats Electronics
SoundCloud
Brand | Category | Score |
---|---|---|
Akai | 48.56 | |
Mixcloud | 30.27 | |
Ableton | 27.65 | |
MOOG | 25.96 | |
Accor Hotels | 18.23 | |
Ricard | 14.34 | |
Pioneer | 10.66 | |
Air France | 9.94 | |
Pro Tools | 9.92 | |
PLAYMOBIL | 8.74 | |
Beats Electronics | 8.65 | |
SoundCloud | 7.81 | |
Montblanc | 7.14 | |
Décathlon | 6.77 | |
Faber-Castell | 5.02 | |
Garnier | 4.30 | |
Spotify Music | 4.28 | |
Kodak | 3.61 | |
Citroen | 3.22 | |
Prismacolor | 3.19 | |
Olympus | 3.16 | |
Polaroid | 2.99 | |
Leica | 2.98 | |
Panasonic | 2.87 | |
Renault | 2.74 | |
Lollapalooza | 2.64 | |
Monster Beverage | 2.63 | |
Matrix | 2.61 | |
Carhartt | 2.55 | |
Fujifilm | 2.52 | |
Tinder | 2.44 | |
Dr. Martens | 2.40 | |
Pantone Inc | 2.39 | |
Adobe | 2.36 | |
Fiat | 2.23 | |
Peugeot | 2.22 | |
Lego | 2.17 | |
GAP | 2.03 | |
Sneakerhead | 2.02 | |
Ducati | 1.99 | |
The North Face | 1.98 | |
Carrefour | 1.92 | |
Warner Bros | 1.83 | |
Tomorrowland | 1.80 | |
GoPro | 1.79 | |
Jaguar | 1.79 | |
Cartier | 1.77 | |
Yves Saint Laurent | 1.75 | |
Airbnb | 1.69 | |
A Game of Tones | 1.69 |
Official Profiles
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LoginArtist: Degiheugi
The map shows every radio station that aired Degiheugi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-22 09:00:13 | Favelas | Radio Campus Bordeaux 88.1 | Bordeaux, FR | 5 |
2025-08-22 07:29:44 | Ryori - Degiheugi Remix | Radio Micheline | Montélimar, FR | 8 |
2025-08-22 06:00:31 | Straight Murder (feat. A.S.M & Miscellaneous) | Le Chantier | Clermont-Ferrand, FR | 250 |
2025-08-22 03:52:35 | Favelas | KVNF | Montrose, US | 217 |
2025-08-22 01:10:54 | Too Shy to Dance - Al'Tarba Remix | Radio Ballade 101.8 | Esperaza, FR | 192 |
Popularity (2025-10-07)
Platform | % |
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No data. |