Defunk

Defunk — electronic artist from CA.

Canadian producer Defunk, also known as Logan Anderson, has carved out a unique space in the electronic music scene with his signature blend of dirty, funky…

Influence: 50.99% Fanbase: 25.54% Trending: 63.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 71.61% • Very Strong

As of 2025-08-22

15,371

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 16:56:51 UTC

Genres

electronicdanceelectronic

Biography

Canadian producer Defunk, also known as Logan Anderson, has carved out a unique space in the electronic music scene with his signature blend of dirty, funky bass music. His genre-defying sound, combining elements of funk, hip-hop, electro, and heavy bass, has garnered a dedicated following and set him apart as a true innovator in the industry. Defunk's dynamic live performances consistently push the boundaries of bass music, captivating audiences worldwide and earning recognition from notable figures in the scene such as Pretty Lights, GRiZ, and Gramatik.

With a decade of international touring under his belt, Defunk has graced prestigious stages like Red Rocks Amphitheater, Electric Forest Festival, and Shambhala Festival. His versatile sets and expansive discography showcase a commitment to crafting immersive experiences filled with enchantment and allure. Defunk's ability to continually evolve and captivate audiences highlights his position as a leading force in the ever-evolving landscape of electronic music.

Top Brand Affinities

Report Date: 2025-08-22

Defunk reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, FRANCE. The demographic tilt is heavily male (78%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 481 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ableton, iHeartRaves, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Defunk score 0.64% — Low bucket.

Brand: AbletonBrand: iHeartRavesBrand: Mixcloud

Followers:15,371

Engagements:98

Rate:0.6%

Posts:2,165

Avg Likes:94

Avg Comments:9

Avg Views:481

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,371 · Engagements 98 · Rate 0.6% Posts 2,165 · Views 481 · Avg Likes 94 · Avg Comments 9 · Avg Views 481	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 34% 35-44: 12% 45-64: 5%	Largest: 25-34 (47%); next: 18-24 (34%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (47%) CANADA (10%) FRANCE (7%) BRAZIL (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (47%), CANADA (10%), FRANCE (7%)
Platform Engagement	Instagram: 71 avg likes/post · Youtube: 481 avg views/post	Best reach: Youtube 481 avg views; best engagement: Instagram 71 avg likes

Top Brand Affinities

Ableton

Score: 71.61

iHeartRaves

Score: 66.69

Mixcloud

Score: 41.32

Pioneer

Score: 40.23

Phase One

Score: 38.44

Live Nation

Score: 31.58

MOOG

Score: 31.37

Akai

Score: 30.52

SoundCloud

Score: 19.84

Trancefamily

Score: 17.85

Scotiabank

Score: 13.47

Coors

Score: 12.42

Brand	Category	Score
Ableton		71.61
iHeartRaves		66.69
Mixcloud		41.32
Pioneer		40.23
Phase One		38.44
Live Nation		31.58
MOOG		31.37
Akai		30.52
SoundCloud		19.84
Trancefamily		17.85
Scotiabank		13.47
Coors		12.42
Beats Electronics		11.19
Pro Tools		9.59
Pacific Northwest Wonderland		8.57
Acroyoga		8.45
Mulberry		6.19
Spotify Music		6.10
Lollapalooza		6.02
Coachella		5.93
NHL		5.07
Showtime		5.05
Bud Light		4.71
Tomorrowland		4.62
Monster Beverage		4.37
Verizon		3.50
Comedy Central		3.46
Pepsi		3.12
Budweiser		3.03
Columbia Pictures		3.01
Airbnb		2.97
Sunnies Studios		2.89
Paramount Pictures		2.82
Matrix		2.77
Lush		2.76
Geocaching		2.65
Subaru		2.49
Emporium		2.41
Lululemon Athletica		2.37
Tinder		2.30
Activision Blizzard		2.28
Star Wars		2.22
Polaroid		2.21
Adobe		2.19
Cadillac		2.13
GoPro		2.11
Chipotle Mexican Grill		2.07
Nickelodeon		2.04
The North Face		1.97
Red Bull		1.96