Deftones

Deftones

Country: US

Influence: 79.81% Fanbase: 72.86% Trending: 83.29% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 51.07% • Very Strong

As of 2025-10-01

6,172,715

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 09:33:14 UTC

Genres

popsacramento indierockrockalternative rockmetalalternative metalnu metalrap metalmetal

Biography

Formed in 1988 in Sacramento, California, the Deftones have achieved multiplatinum status and won a GRAMMY® Award. With 10 million records sold globally by 2020, the band's discography includes three platinum albums: Adrenaline [1995], Around The Fur [1997], and White Pony [2000]. Their success continued with Diamond Eyes [2010] and Koi No Yokan [2012], and in 2016, Gore reached #2 on the Billboard Top 200, marking their highest chart position in over a decade. In 2018, the band launched their own festival, Dia De Los Deftones, which has sold out both editions and featured a diverse lineup of artists. Their ninth album, Ohms, released in 2020, further solidified their status as influential figures in the alternative music scene.

Deftones Marketing Affinity & Brand Fit Data

Report Date: 2025-10-01

Deftones converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 220,716 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Sennheiser, Pro Tools underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Deftones score 2.57%Strong bucket.
Brand: AmpegBrand: SennheiserBrand: Pro Tools
Followers:6,172,715
Engagements:158,672
Rate:2.6%
Posts:2,415
Views:220,716
Avg Likes:157,926
Avg Comments:2,156
Avg Views:220,716

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,172,715 · Engagements 158,672 · Rate 2.6%
Posts 2,415 · Views 220,716 · Avg Likes 157,926 · Avg Comments 2,156 · Avg Views 220,716
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 40%
35-44: 11%
13-17: 4%
Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (34%)
BRAZIL (9%)
MEXICO (5%)
UNITED KINGDOM (5%)
RUSSIA (3%)
Top regions: UNITED STATES (34%), BRAZIL (9%), MEXICO (5%)
Platform Engagement Instagram: 148,317 avg likes/post · Tiktok: 0 avg views/post · Youtube: 220,716 avg views/post Best reach: Youtube 220,716 avg views; best engagement: Instagram 148,317 avg likes

Top Brand Affinities

Ampeg
Score: 51.07
Sennheiser
Score: 11.78
Pro Tools
Score: 11.15
A.P.C.
Score: 10.97
DC Shoes
Score: 9.71
Vivienne Westwood
Score: 8.98
Tomb Raider
Score: 8.04
Ableton
Score: 7.92
Tate Modern
Score: 6.90
Mortal Kombat
Score: 6.82
Resident Evil
Score: 6.79
Capcom
Score: 5.88
Brand Category Score
Ampeg 51.07
Sennheiser 11.78
Pro Tools 11.15
A.P.C. 10.97
DC Shoes 9.71
Vivienne Westwood 8.98
Tomb Raider 8.04
Ableton 7.92
Tate Modern 6.90
Mortal Kombat 6.82
Resident Evil 6.79
Capcom 5.88
Jameson 5.83
Final Fantasy 5.27
Sega 5.05
Fallout 4.78
Lollapalooza 4.59
Carhartt 4.55
Miu Miu 4.47
Spotify Music 4.42
AMC 4.40
Movistar 4.38
Columbia Pictures 4.28
Comedy Central 4.26
Coors 4.24
Star Wars 3.82
The Witcher 3.81
Nintendo 3.73
NHL 3.66
Jack Daniels 3.56
Warner Bros 3.49
Bethesda Softworks 3.42
Gundam 3.37
Under Armour 3.35
Prismacolor 3.28
MTV 3.25
ASOS 3.12
Dr. Martens 3.12
Vans 3.10
Showtime 3.07
Primark 3.06
Nickelodeon 2.99
SoundCloud 2.91
WWE 2.90
Busch 2.87
Paramount Pictures 2.77
Beats Electronics 2.77
Topshop 2.76
Budweiser 2.72
Cadillac 2.61

Official Profiles

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Artist: Deftones

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Deftones today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-10-01)

Total: 19,220,324

PLATFORM TOTAL %
Spotify Spotify 17,484,230 90.97%
Pandora Pandora 976,965 5.08%
Yandex Yandex 645,927 3.36%
Audiomack Audiomack 113,202 0.59%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-30 03:30 UTC Deftones, Denzel Curry, Drug Church adidas arena Paris, France
2026-01-31 02:00 UTC Deftones, Denzel Curry, Drug Church FOREST NATIONAL Brussels, Belgium
2026-02-02 02:00 UTC Deftones, Denzel Curry, Drug Church Barclays Arena Hamburg, Germany
2026-02-04 02:00 UTC Deftones, Denzel Curry, Drug Church Zenith Munich, Germany
2026-02-06 02:00 UTC Deftones, Denzel Curry, Drug Church ATLAS ARENA Łódź, Poland
2026-02-07 02:00 UTC Deftones, Denzel Curry, Drug Church Max-Schmeling-Halle Berlin, Germany
2026-02-08 02:00 UTC Deftones, Denzel Curry, Drug Church Westfalenhallen Dortmund Dortmund, Germany
2026-02-10 02:00 UTC Deftones, Denzel Curry, Drug Church Hanns-Martin-Schleyer-Halle Stuttgart, Germany
2026-02-11 04:00 UTC Deftones, Denzel Curry, Drug Church AFAS Live Amsterdam, Netherlands
2026-02-13 02:00 UTC Deftones, Denzel Curry, Drug Church bp pulse LIVE Birmingham, United Kingdom
2026-02-14 02:30 UTC Deftones, Denzel Curry, Drug Church OVO Hydro Glasgow, United Kingdom
2026-02-15 02:30 UTC Deftones, Denzel Curry, Drug Church Co-op Live Manchester, United Kingdom
2026-02-17 02:00 UTC Deftones, Denzel Curry, Drug Church 3Arena Dublin, Ireland
2026-02-19 02:30 UTC Deftones, Denzel Curry, Drug Church Utilita Arena Cardiff Cardiff, United Kingdom
2026-02-21 02:30 UTC Deftones, Denzel Curry, Drug Church Indigo At The O2 London, United Kingdom
2026-03-14 02:00 UTC Lollapalooza Argentina 2026 Hippodrome San Isidro Buenos Aires, Argentina
2026-03-14 02:00 UTC Lollapalooza Chile 2026 Parque O'Higgins Santiago, Chile
2026-03-20 07:00 UTC Festival Estereo Picnic 2026 Parque Metropolitano Simón Bolívar Bogota, Colombia
2026-03-21 02:00 UTC Lollapalooza Brasil 2026 Autódromo José Carlos Pace São Paulo, Brazil
2026-03-21 02:00 UTC Estereo Picnic 2026 Parque Simón Bolívar Bogota, Colombia

Trending Artist