Deftones Brand Affinity ranks highest Ampeg at 51.07% . Very Strong. Score DMDB 79.81% | Fanbase 72.86%

Deftones — pop artist from US.

Formed in 1988 in Sacramento, California, the Deftones have achieved multiplatinum status and won a GRAMMY® Award. With 10 million records sold globally by…

Deftones

Superstar

Country: US | Artist ID: 11e81bc3-95f0-32e2-9a3b-a0369fe50396

Find Artist

Genres

popsacramento indierockrockalternative rockmetalalternative metalnu metalrap metalmetal

Influential: 79.81% Fanbase: 72.86% Trending: 83.29%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 51.07% • Very Strong

As of 2025-09-09

6,172,715

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 79.81% | Fanbase 72.86% | Trending 83.29% | CAREER STAGE: SUPERSTAR

Biography

Formed in 1988 in Sacramento, California, the Deftones have achieved multiplatinum status and won a GRAMMY® Award. With 10 million records sold globally by 2020, the band's discography includes three platinum albums: Adrenaline [1995], Around The Fur [1997], and White Pony [2000]. Their success continued with Diamond Eyes [2010] and Koi No Yokan [2012], and in 2016, Gore reached #2 on the Billboard Top 200, marking their highest chart position in over a decade. In 2018, the band launched their own festival, Dia De Los Deftones, which has sold out both editions and featured a diverse lineup of artists. Their ninth album, Ohms, released in 2020, further solidified their status as influential figures in the alternative music scene.

Report Date: 2025-09-09

Deftones converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 220,716 avg views per post, with supportive conversation on Instagram. Shared audience with Ampeg, Sennheiser, Pro Tools underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Deftones score 2.57% — Strong bucket.

Brand: AmpegBrand: SennheiserBrand: Pro Tools

Followers:6,172,715

Engagements:158,672

Rate:2.6%

Posts:2,415

Avg Likes:157,926

Avg Comments:2,156

Avg Views:220,716

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,172,715 · Engagements 158,672 · Rate 2.6% Posts 2,415 · Views 220,716 · Avg Likes 157,926 · Avg Comments 2,156 · Avg Views 220,716	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 11% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (34%) BRAZIL (9%) MEXICO (5%) UNITED KINGDOM (5%) RUSSIA (3%)	Top regions: UNITED STATES (34%), BRAZIL (9%), MEXICO (5%)
Platform Engagement	Instagram: 148,317 avg likes/post · Tiktok: 0 avg views/post · Youtube: 220,716 avg views/post	Best reach: Youtube 220,716 avg views; best engagement: Instagram 148,317 avg likes

Top Brand Affinities

Ampeg

Score: 51.07

Sennheiser

Score: 11.78

Pro Tools

Score: 11.15

A.P.C.

Score: 10.97

DC Shoes

Score: 9.71

Vivienne Westwood

Score: 8.98

Tomb Raider

Score: 8.04

Ableton

Score: 7.92

Tate Modern

Score: 6.90

Mortal Kombat

Score: 6.82

Resident Evil

Score: 6.79

Capcom

Score: 5.88

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Top Brand Affinities

Brand	Category	Score
Ampeg		51.07
Sennheiser		11.78
Pro Tools		11.15
A.P.C.		10.97
DC Shoes		9.71
Vivienne Westwood		8.98
Tomb Raider		8.04
Ableton		7.92
Tate Modern		6.90
Mortal Kombat		6.82
Resident Evil		6.79
Capcom		5.88
Jameson		5.83
Final Fantasy		5.27
Sega		5.05
Fallout		4.78
Lollapalooza		4.59
Carhartt		4.55
Miu Miu		4.47
Spotify Music		4.42
AMC		4.40
Movistar		4.38
Columbia Pictures		4.28
Comedy Central		4.26
Coors		4.24
Star Wars		3.82
The Witcher		3.81
Nintendo		3.73
NHL		3.66
Jack Daniels		3.56
Warner Bros		3.49
Bethesda Softworks		3.42
Gundam		3.37
Under Armour		3.35
Prismacolor		3.28
MTV		3.25
ASOS		3.12
Dr. Martens		3.12
Vans		3.10
Showtime		3.07
Primark		3.06
Nickelodeon		2.99
SoundCloud		2.91
WWE		2.90
Busch		2.87
Paramount Pictures		2.77
Beats Electronics		2.77
Topshop		2.76
Budweiser		2.72
Cadillac		2.61