Default

Default

Country: CA

Influence: 56.24% Fanbase: 33.02% Trending: 67.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-08-22

3,400

Social Media Followers

As of 2025-08-22

00:00:00

Hours Airplay

2025-10-08 22:24:52 UTC

Genres

rockpop rockpost-grungerockcanadian rockmetalalternative metalnu metal

Biography

Default, a Vancouver-based band formed in 1999, embodied the essence of straight-ahead hard rock in the early 2000s. Comprising guitarist Jeremy Hora, drummer Danny Craig, and vocalist Dallas Smith, the group blended grunge guitar textures, post-grunge earnestness, and new alternative metal production. With the guidance of Nickelback's Chad Kroeger, Default gained traction in the local music scene, eventually signing with TVT Records. Their debut album, "The Fallout," released in 2001, marked their official entry into the mainstream music scene. The band's sophomore effort, "Elocation," followed in 2003, solidifying their place in the rock landscape.

Default Marketing Affinity & Brand Fit Data

Report Date: 2025-08-22

Default connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, BRAZIL. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 4,050 avg views per post; Youtube adds dependable engagement depth. Overlap with leading lifestyle names highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Default moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Default score 0.50%Low bucket.
Followers:3,400
Engagements:17
Rate:0.5%
Posts:22
Views:4,050
Avg Likes:14
Avg Comments:2
Avg Views:4,050

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,400 · Engagements 17 · Rate 0.5%
Posts 22 · Views 4,050 · Avg Likes 14 · Avg Comments 2 · Avg Views 4,050
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 37%
25-34: 33%
35-44: 19%
45-64: 8%
Largest: 18-24 (37%); next: 25-34 (33%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries UNITED STATES (41%)
CANADA (15%)
BRAZIL (7%)
FRANCE (3%)
ITALY (3%)
Top regions: UNITED STATES (41%), CANADA (15%), BRAZIL (7%)
Platform Engagement Youtube: 4,050 avg views/post Best reach: Youtube 4,050 avg views; best engagement: Youtube 14 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.
Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Default

Date Range: 2025-10-08 → 2025-10-08
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Default today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-13)

Total: 392,986

PLATFORM TOTAL %
Pandora Pandora 392,930 99.99%
Spotify Spotify 56 0.01%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Radio Spins (2025-08-22)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-22 08:04:19 Wasting My Time WIOW - 102.3 WOW! Radio Owosso, US 250
2025-08-22 05:06:48 Deny WZKX-FM (Kicker108 Gulfport 107.9 FM) Bay Saint Louis, MS, US 218
2025-08-22 04:12:24 Wasting My Time 4RGR (Power 100) Townsville, AU 229
2025-08-22 04:08:09 Wasting My Time CFMY Redcliff, AB, CA 186
2025-08-22 00:27:58 Wasting My Time KUPD Phoenix, AZ, US 255

Popularity (2025-10-07)

Platform%
No data.

Trending Artist