DeeBaby
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,070,409
Social Media Followers
00:00:00
Hours Airplay
Biography
DeeBaby maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, NIGERIA, CANADA. The audience leans heavily male (78%), so brand cues around style and status perform well. The clearest reach is on Youtube with 760,432 avg views per post; Instagram functions as the community touchpoint. Affinity with Spinrilla, Houston Livestock Show and Rodeo, True Religion makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,070,409 · Engagements 37,911 · Rate 3.5% Posts 411 · Views 760,470 · Avg Likes 37,084 · Avg Comments 1,018 · Avg Views 760,470 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 36% 13-17: 6% 35-44: 5% |
Largest: 18-24 (51%); next: 25-34 (36%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (86%) NIGERIA (10%) CANADA (2%) MEXICO (1%) GERMANY (1%) |
Top regions: UNITED STATES (86%), NIGERIA (10%), CANADA (2%) |
| Platform Engagement | Instagram: 25,447 avg likes/post · Tiktok: 38 avg views/post · Youtube: 760,432 avg views/post | Best reach: Youtube 760,432 avg views; best engagement: Instagram 25,447 avg likes |
Top Brand Affinities
Spinrilla
Houston Livestock Show and Rodeo
True Religion
Palm Angels
Andis
Pro Tools
Barber Shop Connect
BaByliss
Amazon Music
Moncler
SoundCloud
Kodak
| Brand | Category | Score |
|---|---|---|
| Spinrilla | 38.97 | |
| Houston Livestock Show and Rodeo | 37.52 | |
| True Religion | 33.14 | |
| Palm Angels | 25.23 | |
| Andis | 18.05 | |
| Pro Tools | 14.12 | |
| Barber Shop Connect | 12.92 | |
| BaByliss | 12.04 | |
| Amazon Music | 11.84 | |
| Moncler | 10.35 | |
| SoundCloud | 9.91 | |
| Kodak | 9.91 | |
| Alexander McQueen | 9.21 | |
| New Era | 9.04 | |
| Versace | 6.47 | |
| GMC | 6.30 | |
| Dodge | 6.23 | |
| Hennessy | 6.05 | |
| iHeartRadio Music Awards | 6.03 | |
| Beats Electronics | 5.47 | |
| FashionNova | 5.43 | |
| Polo Ralph Lauren | 5.28 | |
| Champion | 5.15 | |
| Supreme | 4.94 | |
| ESPN | 4.92 | |
| Burberry | 4.92 | |
| BALMAIN | 4.85 | |
| Cadillac | 4.79 | |
| Spotify Music | 4.68 | |
| Coach | 4.50 | |
| Bud Light | 4.34 | |
| Sneakerhead | 4.17 | |
| Balenciaga | 3.94 | |
| MTV | 3.68 | |
| NBA | 3.64 | |
| Acura | 3.61 | |
| Gucci | 3.56 | |
| Comedy Central | 3.52 | |
| Fendi | 3.42 | |
| Dolce & Gabbana | 3.41 | |
| Louis Vuitton | 3.25 | |
| NFL | 3.23 | |
| Cartier | 3.22 | |
| Sprite | 3.21 | |
| Chevrolet | 2.99 | |
| Los Angeles Lakers | 2.93 | |
| Rolex | 2.93 | |
| Prada | 2.55 | |
| Christian Dior | 2.48 | |
| Bentley | 2.42 |
Official Profiles
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LoginTotal Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-06)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-05)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
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Popularity Change (%)
| Platform | 2025-09-04 | 2025-09-05 | Change |
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Streaming Audience Growth
| Platform | 2025-09-04 | 2025-09-05 | Change |
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Radio Airplay Change (min)
| Song | 2025-09-04 | 2025-09-05 | Change |
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Streams & Royalties
| Metric | 2025-09-04 | 2025-09-05 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
