Dee Mula
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-11
525,062
Social Media Followers
As of 2025-08-11
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:51 UTC
Genres
Scores
Biography
With a string of successful singles like "Weekend," "Back to Back," and "Water" featuring Big 30, Dee Mula has garnered millions of views and reclaimed his title as the Prince of Memphis. His music, characterized by heartfelt lyrics that touch on themes of loyalty and trust, showcases a vulnerable side to his artistry, resonating deeply with fans and establishing a loyal following.
Dee Mula performs best with fans in the 18-24 range, concentrated in UNITED STATES, CANADA, GEORGIA. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 11,116 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Spinrilla, Keyshia Ka'oir, True Religion, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Dee Mula is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 525,062 · Engagements 8,922 · Rate 1.7% Posts 173 · Views 19,319 · Avg Likes 8,834 · Avg Comments 214 · Avg Views 19,319 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 30% 13-17: 9% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (30%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (93%) CANADA (1%) GEORGIA (1%) NIGERIA (1%) KENYA (0%) |
Top regions: UNITED STATES (93%), CANADA (1%), GEORGIA (1%) |
| Platform Engagement | Instagram: 7,927 avg likes/post · Tiktok: 8,203 avg views/post · Youtube: 11,116 avg views/post | Best reach: Youtube 11,116 avg views; best engagement: Instagram 7,927 avg likes |
Top Brand Affinities
Spinrilla
Keyshia Ka'oir
True Religion
Palm Angels
AutoZone
Giuseppe Zanotti Design
Marni
Lanvin
Armani Exchange
Kodak
Pro Tools
FashionNova
| Brand | Category | Score |
|---|---|---|
| Spinrilla | Entertainment & Media | 117.77 |
| Keyshia Ka'oir | Beauty & Personal Care | 68.98 |
| True Religion | Apparel & Fashion | 40.36 |
| Palm Angels | Apparel & Fashion | 27.29 |
| AutoZone | Automotive | 26.79 |
| Giuseppe Zanotti Design | Apparel & Fashion | 24.78 |
| Marni | Apparel & Fashion | 15.44 |
| Lanvin | Apparel & Fashion | 15.07 |
| Armani Exchange | Apparel & Fashion | 11.72 |
| Kodak | Cameras & Photography | 11.17 |
| Pro Tools | Tools, DIY & Garden | 10.04 |
| FashionNova | Apparel & Fashion | 9.65 |
| New Era | Apparel & Fashion | 9.38 |
| SoundCloud | Entertainment & Media | 7.90 |
| Benihana | Restaurants & Food Service | 7.84 |
| Champion | Apparel & Fashion | 7.48 |
| Alexander McQueen | Apparel & Fashion | 7.44 |
| Hennessy | Alcoholic Beverages | 7.02 |
| Andis | Beauty & Personal Care | 6.94 |
| Moncler | Apparel & Fashion | 6.85 |
| Maybach | Automotive | 6.74 |
| FedEx | Travel & Hospitality | 6.62 |
| Kappa | Apparel & Fashion | 6.47 |
| ESPN | Entertainment & Media | 5.86 |
| Coach | Accessories (Bags, Eyewear, Etc.) | 5.66 |
| UGG | Apparel & Fashion | 5.64 |
| iHeartRadio Music Awards | Entertainment | 5.47 |
| Barber Shop Connect | Beauty & Personal Care | 5.42 |
| BALMAIN | Apparel & Fashion | 5.37 |
| shein | Apparel & Fashion | 4.92 |
| Supreme | Apparel & Fashion | 4.92 |
| BaByliss | Beauty & Personal Care | 4.37 |
| Balenciaga | Apparel & Fashion | 4.36 |
| Beats Electronics | Audio & Music Gear | 4.01 |
| SheInside | Apparel & Fashion | 3.93 |
| Ferragamo | Apparel & Fashion | 3.78 |
| MTV | Entertainment | 3.72 |
| Polo Ralph Lauren | Apparel & Fashion | 3.50 |
| Spotify Music | Entertainment & Media | 3.47 |
| Burberry | Apparel & Fashion | 3.36 |
| Gucci | Luxury & Designer | 3.25 |
| Cartier | Jewelry & Watches | 3.18 |
| Christian Louboutin | Apparel & Fashion | 3.18 |
| NFL | Sports & Outdoors | 3.17 |
| NBA | Sports & Outdoors | 3.13 |
| Versace | Apparel & Fashion | 3.11 |
| Tommy Hilfiger | Apparel & Fashion | 3.03 |
| Fendi | Luxury & Designer | 2.86 |
| Sprite | Beverages | 2.83 |
| Carhartt | Apparel & Fashion | 2.75 |
Official Profiles
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LoginArtist: Dee Mula
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 07:59:03 | Blow My High | KBOO | Portland, US | 62 |
| 2025-08-22 02:43:01 | Blow My High | WHTA-FM | Mableton, GA, US | 99 |
| 2025-08-22 02:07:53 | Blow My High | Z-107.9 | Cincinnati, OH, US | 117 |
| 2025-08-22 01:27:07 | Blow My High | WWPW | Atlanta, GA, US | 99 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |