DED Brand Affinity ranks highest Impericon at 79.20% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

DED — electronic artist from US.

Phoenix band DED has made a significant impact in the rock world with their debut album Mis-An-Thrope and its follow-up School of Thought, produced by industry…

Genres

electronicgymcore

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-08-22

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 79.20% • Very Strong

As of 2025-08-22

91,424

Social Media Followers

As of 2025-08-22

00:03:27

Hours Airplay

As of 2025-08-22

CAREER STAGE: MID_LEVEL

Biography

Phoenix band DED has made a significant impact in the rock world with their debut album Mis-An-Thrope and its follow-up School of Thought, produced by industry heavyweights John Feldmann and Kevin Churko, respectively. Blending elements of Nu Metal, Hardcore, Punk, and rock with infectious pop melodies, DED has amassed over 45 million streams and achieved chart-topping success. Their singles "Anti-Everything" and "Remember the Enemy" have garnered significant radio play and critical acclaim, leading to high-profile tours and festival appearances.

Following the success of their debut, DED continued to build momentum with their sophomore album School of Thought, earning praise from Alternative Press and securing a spot on major tours alongside notable acts. Their hit single "Kill Beautiful Things" reached #13 on mediabase and spent 21 weeks on the charts, solidifying their position in the rock scene. Now signed with UNFD, DED is gearing up for the release of new music, including singles "Rockstar" and "Until I Die" featuring Chris Motionless, with a full-length album on the horizon.

Report Date: 2025-08-22

DED is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, RUSSIA, BRAZIL. The audience is heavily male (68%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (170,093 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Impericon, Live Nation, Sullen Clothing points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist DED score 2.61% — Strong bucket.

Brand: ImpericonBrand: Live NationBrand: Sullen Clothing

Followers:91,424

Engagements:2,387

Rate:2.6%

Posts:215

Avg Likes:2,380

Avg Comments:175

Avg Views:170,625

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 91,424 · Engagements 2,387 · Rate 2.6% Posts 215 · Views 170,625 · Avg Likes 2,380 · Avg Comments 175 · Avg Views 170,625	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 11% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (50%) RUSSIA (8%) BRAZIL (4%) UKRAINE (4%) CANADA (4%)	Top regions: UNITED STATES (50%), RUSSIA (8%), BRAZIL (4%)
Platform Engagement	Instagram: 645 avg likes/post · Tiktok: 532 avg views/post · Youtube: 170,093 avg views/post	Best reach: Youtube 170,093 avg views; best engagement: Youtube 1,708 avg likes

Top Brand Affinities

Impericon

Score: 79.20

Live Nation

Score: 42.86

Sullen Clothing

Score: 41.67

Mapfre

Score: 34.55

Ampeg

Score: 29.74

Zumiez

Score: 22.90

Arctic Fox hair Color

Score: 21.62

Hot Topic

Score: 17.70

Amazon Music

Score: 12.39

Sennheiser

Score: 9.17

Pro Tools

Score: 8.64

Monster Beverage

Score: 8.51

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Top Brand Affinities

Brand	Category	Score
Impericon		79.20
Live Nation		42.86
Sullen Clothing		41.67
Mapfre		34.55
Ampeg		29.74
Zumiez		22.90
Arctic Fox hair Color		21.62
Hot Topic		17.70
Amazon Music		12.39
Sennheiser		9.17
Pro Tools		8.64
Monster Beverage		8.51
WW		7.99
Borderlands		7.09
Mortal Kombat		6.87
GameStop		6.64
Taco Bell		6.52
Resident Evil		6.21
Fallout		5.98
Bud Light		5.79
Ableton		5.70
NHL		5.57
AMC		5.37
iHeartRadio Music Awards		5.36
Capcom		5.31
Jameson		5.29
Final Fantasy		5.06
Spotify Music		4.83
WWE		4.57
Jack Daniels		4.36
Verizon		4.34
Comedy Central		4.21
MTV		4.11
Walmart		3.83
Columbia Pictures		3.69
Bethesda Softworks		3.63
Coors		3.61
Paramount Pictures		3.56
Harley-Davidson		3.50
Budweiser		3.38
Chevrolet		3.38
NFL		3.35
Star Wars		3.35
Vans		3.23
Jeep		3.19
Busch		3.17
Call of Duty		3.14
NBC		3.09
Xbox		3.06
GMC		3.06